PV trend report

SPRINGSUMM

ER2014

TREND OVERVIEW

LONDON.PARIS.PV

SPRING BLOOM:

LONDON

OASIS - LONDON

OASIS - LONDON

WHISTLES - LONDON

TOPSHOP - LONDON

REPLAY- LONDON

LUXURY RAWNESS : PARIS

PRINTEMPS- PARIS

PRINTEMPS- PARIS

PRINTEMPS- PARIS

GALERIES LAFAYETTE: PARIS

GALERIES LAFAYETTE- PARIS

RALPH LAUREN - PARIS

KEY : LONDON AND PARIS STORES

-BLACK AND WHITE SEEMED TO RULE THE STORES

-BLACK AND WHITE WITH POP ACCENTS

-BLUE AND WHITE PORCELIAN PRINTS

-DENIM SHIRTS

-DARK BASE FLORALS AS PRINTS AND AS JACQUARDS

-SUBLIMATION PRINTS

-HIGH DENISTY PRINTS

-HEAT TRANSFERS

-TERRY AS THE NEW JERSEY

-OXFORD AS THE NEW POPLIN

SPRING/SUMMER 2014 IS A SEASON OF HYBRIDS.

NATURAL, IMPERFECT AND RAW-LUXE ASPECTS ARE OFFSET AGAINST PRECISE, SYNTHETIC AND DIGITISED ELEMENTS, BALANCING BETWEEN THE PRIMITIVE AND FUTURISTIC, THE EXPRESSIVE AND CONSERVATIVE, AND THE VIBRANT AND SUBDUED.

VIDEO PLAY

STRIPE SUMMER - PV

COLORS

A RANGE BOLDLY PROCLAIMING IT’S OWN TANGIBILITY A SHEAR PHYSICALITY UNLOCKING A SURGE OF ENERGY. A DIALOGUE BETWEEN INTENSITY AND FRESHNESS BETWEEN NATURAL AND ARTIFICAL, BETWEEN ULTRA MATTNESS, SHINE AND METALLICS

HYBRIDS: AMBIGUOUS TONES PRIMITIVE AND FUTURISTIC

SUBSTANCE: LINING WORLD WITH CONCISE MESSAGE OF ABUNDANCE

PROJECTIONS: BUILDING MATERIALS, PLAYFUL, LUMINUOUS, CONSTRUCTIVISM

VERTIGES: BLANK PAGE WITH INTOXICATING MOTION

COLORS…

SEDUCTION

-POLKA PRINT, BURNOUTS, EMBOSSING-SEERSUCKER-CLIP DOTS…ALL POSSIBLE WAYS-SHADOW STRIPES AND CHECKS-HAMMERED POLYS-FLOCK PRINTS, PUFF PRINTS-POLYNOSIC/SANDED-RELAXED FLUIDITY-BRUSH STROKE PLAID PRINTS-LIQUID SILKS-MATT SATINS-TEXTURED SUPPLENESS-EXOTIC AVIARY -CONVERSATIONAL- BIRDS, BUTTERFLIES AND FLAMINGOS-BRUSHSTROKE DEVORE-ETHNO FRESH-WAVY FLOWERS-FRANTIC SAFARI- ANIMAL, REPTILE AND SKIN PRINTS-IKAT VARIATIONS – AS JACQUARDS AND PRINTS-FLORAL SKETCHES-HORIZON LINES – CITY SCAPES-FOLKLORIC MIX

SEDUCTION

-PRECIOUS CARVINGS

-OCEANIAN PRINTS

-LINEAR TRANSPARENCY

-WASHED FLUIDITY – SUEDED JERSEY

-GRAINY JERSEYS – CREPES

-DAYLOGHT – SCHIFFLIES

-NAÏVE FOLKLORE

-TENCEL

RELAX + DISTINCTION

-MASCULINE FEMINIE MIX-TERRY WAS KEY FABRIC WITH VARIATION IN LOOP STRUCTURES-COARSE LINEN-MICRO DOBBY ON DENIM-INDIGO TERRY WITH STRUCTURES AND JACQUARDS TO LOOK LIKE DENIM-BLOTCHED, PASTED-RAILROAD-REVERSE PRINTED-DOUBLE CLOTHS-JERSEY WOVEN FUSED-LYCRA NEPPS-GINGHAM-SUPPLE TEXTURES VOILES-SKIN MOTIFS AS CAMO-BOUCLE LOOPS ON TERRY-SPACE DYED-CLEAN REFINED SHIRTINGS-LINENS – MICRO TEXTURES TO SOLIDS-PIQUE STRIPES, JACQUARDS-MICRO JACQUARDS-PRIMITIVE GEO AS SCHIFFLI

INDIGO

INDIGO RECAP

-PRIMITIVE ELATIONS – ETHINIC REBOUNDS, EXALATIONS PRIMITIVES

-HAND MADE DIGITALS

-GEO OVERLAPPINGS

-COLORED MADULATIONS

-FUNNY STONES

-EXTRACTS AND REFLECTIONS

NO NOISE : SELFRIDGES

LONDON

KEY

STRIPES STRIPES AND MORE STRIPES

GEL: TRANSPARENT COATINGS, RUBBERISED, TECHNO, JELLY

GRANULE : TEXTURES AND SUPPLENESS,