View
455
Download
0
Category
Preview:
Citation preview
Transform Your Email Strategy With Design Leadership
Andrea Mignolo | @pnts
TEDC16
@pnts
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
interface | interaction | product
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
-10 =
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
We’re BFFs
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
BRAND A BRAND B BRAND C BRAND D BRAND E
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
BRAND A BRAND B BRAND C BRAND D BRAND E
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
BRAND A BRAND B BRAND C BRAND D BRAND E
clearclear obfuscated
obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
passive-aggressive passive-aggressive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
BRAND A BRAND B BRAND C BRAND D BRAND E
clear obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
clear obfuscatedpassive-aggressive passive-aggressive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
BRAND A BRAND B BRAND C BRAND D BRAND E
clear obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
clear obfuscatedpassive-aggressive passive-aggressive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
BRAND A BRAND B BRAND C BRAND D BRAND E
clear obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
clear obfuscatedpassive-aggressive passive-aggressive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
BRAND A BRAND B BRAND C BRAND D BRAND E
clear obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
clear obfuscatedpassive-aggressive passive-aggressive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
BRAND A BRAND B BRAND C BRAND D BRAND E
clear obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
clear obfuscatedpassive-aggressive passive-aggressive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
BRAND A BRAND B BRAND C BRAND D BRAND E
clear obfuscated
MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP MODAL SIGNUP
clear obfuscatedpassive-aggressive passive-aggressive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
1. Design
2. Leadership
3. Design Leadership
4. Design Leadership + Email Strategy
5. Putting it into Practice
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
1. Design
2. Leadership
3. Design Leadership
4. Design Leadership + Email Strategy
5. Putting it into Practice
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
What is design?
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
graphic design
industrial design
interaction design
interface design
user experience design
service design
database design
software design
email design
motion design
editorial design
systems design
brand design
organizational design
information design
algorithm design
kinetic design
interactive design
product design
fashion design
interior design
urban design
architecture design
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
https://waleedzuberi.com/wp-content/uploads/2014/04/design-as-john-heskett2-1024x453.jpg
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
“Design is the rendering of intent.”- Jared Spool
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
WTF?
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
“Design doesn’t work if you don’t know your intent.
Otherwise, you’ll find yourself in the land of mullets, half-cafs,
cran-grape drinks, platypuses, and El Caminos. (Granted,
platypuses are pretty cool. But they’re filled with poison.)”
- Mike Montiero
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
good design:
Thoughtful. Serves people. Appropriate. Empathy. Coherent. Vision. Collaborative.
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
1. Design
2. Leadership
3. Design Leadership
4. Design Leadership + Email Strategy
5. Putting it into Practice
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
What is leadership?
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
“Leadership is a conversation”- Boris Groysberg and Michael Slind
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
From “Moments of Impact” by Chris Ertel and Lisa Kay Solomon
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
good leadership:
Thoughtful. Serves people. Inspiring. Empathy. Motivating. Vision. Collaborative.
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
1. Design
2. Leadership
3. Design Leadership
4. Design Leadership + Email Strategy
5. Putting it into Practice
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
What is design leadership!?
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
Thoughtful. Serves people. Appropriate. Empathy. Coherent. Vision. Collaborative.
good design:
Thoughtful. Serves people. Inspiring. Empathy. Motivating. Vision. Collaborative.
good leadership:
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
“Designers can design a solution to a problem, but they can’t design a solution to a disagreement.”
- Mike Montiero
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
1. Design
2. Leadership
3. Design Leadership
4. Design Leadership + Email Strategy
5. Putting it into Practice
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
subject: customer account password reset
subject: password reset confirmation for Andrea Mignolo
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
vs.
BRAND B, C, D, & E
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
Email strategy shouldn’t just apply to email marketing.
It should apply to everything.
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
Design is the rendering of intent.
Leadership is a conversation.
Design leadership is a conversation about intention.
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
1. Design
2. Leadership
3. Design Leadership
4. Design Leadership + Email Strategy
5. Putting it into Practice
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
1. Have a vision
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
2. Start small
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
3. Find allies
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
4. Be aligned
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
5. Be patient
TEDC- Transform Your Email Strategy With Design Leadership @pnts#LitmusLive
1. Have a vision 2. Find allies 3. Start small 4. Inspire the future 5. Be patient
@pnts
hi@pnts.us
Thank You
Recommended