UX STRAT 2013: Klemens Wengert, Implementing The Pillars Of Cool For March Madness Live

IMPLEMENTING THE PILLARS OF COOL FORMARCH MADNESS LIVE

Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com | @kwengert1

Sunday, September 15, 13

‣ Get to know the Cool Project‣ UX Strategy and Approach for MML‣ Lessons Learned

TAKE AWAY

Sunday, September 15, 13

WHAT MAKES IT COOL?

‣ Accomplishment‣ Connection‣ Identity‣ Sensation

Created by Karen Holtzblatt

Sunday, September 15, 13

THE TRIANGLE OF DESIGN

‣ Direct Into Action‣ The Hassle Factor‣ The Delta

Created by Karen Holtzblatt

Sunday, September 15, 13

STRATEGY‣ Business Goals

Brand Perception Monetization Engagement Reach

‣ UX Goals Refocus App HCI guidelines Unify Social Support Linear TV

Sunday, September 15, 13

DISCOVERY‣ The Good‣ The Bad‣ The Ugly

Sunday, September 15, 13

DESIGN

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DEVICES

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SCH

EDU

LE

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NAV

IGAT

ION

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BRAC

KET

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GAM

ECEN

TER

Sunday, September 15, 13

GAM

ECEN

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Sunday, September 15, 13

GAM

ECEN

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Sunday, September 15, 13

GAM

ECEN

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GAM

ECEN

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Sunday, September 15, 13

HOW DID WE DO?‣ Accomplishment‣ Connection‣ Identity‣ Sensation

‣ Direct Into Action‣ Hassle Factor‣ Delta

Sunday, September 15, 13

Q+A& THANK YOU

Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com | @kwengert1

Sunday, September 15, 13