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sign design
&
wayfindingNew Delhi . Bangalore . Hong Kong
www.versionabsolute.com
© VersionAbsolute Design Studio 2017
Section 01 | Introduction
[1.00] About Us
VersionAbsolute Design Studio (VADS) is a full service
wayfinding and sign design consultancy based out of New
Delhi and Bengaluru.
VADS has been consulting in this area of design since
2002 for projects and clients in India and more recently,
overseas.
We partner with some of the best fabricators and sign
solution suppliers in the country to realise our design
solutions for our clients.
VADS is an overseas member of SEGD, USA and SDS,
UK.
We also consult in the area of Architecture, Interior,
Masterplanning & Landscape Design as DesignCollab
www.versionabsolute.com | www.designcollab.in
© VersionAbsolute Design Studio 2017
Section 01 | Introduction30+ mallsSome of India’s largest and prestigious retail developments
20+ cinemasFor two of India’s leading cinema exhibition brands
8 hotelsIncluding one that has been published internationally
8 office complexes and sez’sFor some of the leading Indian and International real estate brands
3000 acres of townshipsFor some of the best developers and also the Indian Navy
Bahrain International AirportWayfinding and sign design strategy
F1 IndiaWayfinding and sign design strategy
© VersionAbsolute Design Studio 2017
Section 01 | Introduction
[2.00] How We Work
Problem Analysis
& Context Study
Insights &
Observations
Strategy ExperimentationsCollaborative
Problem Solving
Professionals from various disciplines collaborate in creating unique experiential sign design and
wayfinding solutions for our clients. This diversity in design thinking is our strength which is backed with
15 years of experience in working on a wide variety of projects in India and overseas.
Our experience as practicing architects allows us to dovetail our design solutions with the larger design
and project management processes of the project.
© VersionAbsolute Design Studio 2017
Section 01 | Introduction
[3.00] What We Do
DWe Design
MWe Manage
BWe Build
Look out for these icons on our project pages.
We can be hired for all three services or any of them.
© VersionAbsolute Design Studio 2017
Section 01 | Introduction
[4.00] What We Do
Sign Design & Wayfinding• Site Survey and Audits
• Strategy
• Addressing
• Graphic Communication
• Material Response
• Branding
• Advertising
• Deployment
• Sign Design
• Wayfinding Layouts
• Digital Wayfinding Strategy and Design
• Design Details and Specifications
• Artworks & Templates
• Sign Design Manual
D
© VersionAbsolute Design Studio 2017
Section 01 | Introduction
[5.00] What We Do
Project Management• Design Audits
• Design Documentation
• Tender Documents
• Bill of Quantities
• Vendor Evaluation
• Shop Drawing Evaluation
• Sample Approvals
• Production Co-ordination
• Site Installation Co-ordination
• Installation Reports & Defect Lists
• Bill Checking & Handing Over
M
© VersionAbsolute Design Studio 2017
Section 01 | Introduction
[6.00] What We Do
Fabrication, Installation & Commissioning• Sign Engineering
• Sign Fabrication
• Specialist Fabrication
• Rapid Prototyping
• Procuring
• Manufacturing
• Site Works
• Digital Wayfinding Solutions• We partner with some of the leading national & international
solutions providers to deliver projects in this scope.
• We have in-house solutions for digital signing which is budget
friendly.
• Site Installation & Commissioning.
B
© VersionAbsolute Design Studio 2017
Section 01 | Introduction
[7.00] Design Process
We will begin with site surveys of the
properties as per the client’s priority
list. We will need to understand the
various operation aspects/standard
practices adopted by the client. At this
stage, we encourage the client to
involve all stakeholders in decision
making to weigh in with their needs
and opinion to help us form a strong
strategy for wayfinding and sign
design
At this stage, we will require the
following teams to voice their
opinions, needs and vision for the
development:
• Clients design team
• Marketing and Branding
• Operations & Maintenance
• Project and site coordination
Section 01 | Introduction
© VersionAbsolute Design Studio 2017
[8.00] Project Drawings
© VersionAbsolute Design Studio 2017
[9.00] Fabrication Intent
Section 01 | Introduction
1
21These signs were manufactured by a interior contractor who specialized in the use of Corian.
2These signs were manufactured by a metal furniture manufacturer.
Over the years, we have worked with all sorts of sign manufacturers & vendors all over India. We are aware of the weaknesses and strengths of the vendors and we will guide the client to select the most appropriate vendor. As practicing architects, in the recent past, we have successfully used some of our interior and architecture vendors to manufacture signs for us and we have seen that their quality and finish is far superior to many traditional sign manufacturer’s.
Section 01 | Introduction
[10.01] Project Images
© VersionAbsolute Design Studio 2017
Section 01 | Introduction
[10.02] Project Images
© VersionAbsolute Design Studio 2017
Section 01 | Introduction
[11.00] Projects
Calcutta River Side Township, Kolkata Antara Senior Living, Dehradun Buddh International Circuit• Wayfinding Strategy & Sign Design
Vrindavan Chandordaya Mandir, Vrindavan Alpha International City• Karnal• Fatehabad
Redfort Capital, Parsvnath Tower, New Delhi
DIAL Hospitality District, New Delhi Hyatt, Chandigarh MGF Commerce Park, Gurgaon
Worldmark, New Delhi Orris, Floreal Tower, Gurgaon XANSA, NOIDA
Palladium Mall, Mumbai DS Corporate HQ, NOIDA Sangam Cinema, New Delhi
High Street Phoenix, Mumbai Treasure Island Mall, Indore Ansal Plaza, North India
Phoenix Marketcity• Pune• Bangalore• Lucknow• Mumbai
AlphaOne Malls• Amritsar• Ahmedabad
DLF City Center• Chandigarh• Shalimar Bagh, New Delhi
Bahrain International Airport• Wayfinding Strategy
Jaypee Palace & Convention Centre, Agra Naval Academy• Wayfinding Strategy
Godrej Summit, Gurgaon PVR Cinemas ETT-2, Greater NOIDA
Gurgaon One, Alpha Corp Jaypee Greens, Golf & Spa Resort, NOIDA
© VersionAbsolute Design Studio 2017
Section 01 | Introduction
[12.00] Publications International
© VersionAbsolute Design Studio 2017
Section 01 | Introduction
[13.00] Publications Domestic
© VersionAbsolute Design Studio 2017
Sign & Graphic 2012 Sign & Graphic 2014 Sign & POP 2011
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for Antara Senior Living project in Dehradun.Exterior signs in HPL, cast concrete, powder-coated aluminium. All text and information screen printed or as punched through acrylic letters internally LED illuminated.
Interior signs in solid teakwood, Corian and powder-coated aluminium. All text laser-etched onto wood surface, screen printed onto Corian and aluminium surface.
[14.01] Antara Senior Living D
© VersionAbsolute Design Studio 2017
Section 02 | Projects
[14.02] Antara Senior Living D
VersionAbsolute Design Studio 2017
Projects | Residential Developments
D[14.03] Antara Senior Living
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for Worldmark, DIAL Hospitality District.Sign Design & Wayfinding for Bharti Realty’s flagship retail and commercial development at the DIAL Hospitality District, New Delhi.
Material palette selected reflect the positioning of the development and creates distinction between the retail and commercial nature of the buildings.
[15.01] Worldmark D
© VersionAbsolute Design Studio 2017
Section 02 | Projects
[15.02] Worldmark D
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for Godrej Summit residential project in Gurgaon Sector 84.Interior signs in aluminium frame, perforated aluminium sheet with vinyl cut text and 3D router cut solid acrylic.
D[16.01] Godrej Summit
VersionAbsolute Design Studio 2017
Section 02 | Projects
D[16.02] Godrej Summit
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for High Street Phoenix, MumbaiExterior directories and property marker signs in perforated metal, Corian, laminated glass poster box and channel letters.
This is our first project in Mumbai where we have successfully integrated a digital information system within our signs.
D[17.01] High Street Phoenix
© VersionAbsolute Design Studio 2017
Section 02 | Projects
D[17.01] High Street Phoenix
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for DIAL Hospitality District and Roads leading to T1 and T3, New DelhiWe have designed the complete wayfinding and sign design system for the DIAL district and as a part of our sign design scope, specified an overall district art strategy.
D B[18.00] DIAL Hospitality District
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for Pavilion Mall, LudhianaLudhiana’s premiere retail & entertainment destination and our second project with Bharti Realty.
Our scope in this project covered both the revenue signs as well as the architectural signs.
D[19.01] Pavilion Mall
© VersionAbsolute Design Studio 2017
Section 02 | Projects
D[19.02] Pavilion Mall
© VersionAbsolute Design Studio 2017
Section 02 | Projects
D B[20.01] Palladium
Sign Design and Wayfinding for Palladium, Mumbai.Signs were designed to extend the art-deco theme of the mall interiors. Signs were designed in Italian Marble, Onyx, SS with 3M Dinoc vinyl pasting and Aluminium.
© VersionAbsolute Design Studio 2017
Section 02 | Projects
D B[20.02] Palladium
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for Hyatt Regency Hotel, ChandigarhInterior signs in solid beechwood, Corian and stainless steel. All text screen printed onto wood surface.
D[21.01] Hyatt Regency Chandigarh
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for Hyatt Regency Hotel, ChandigarhExterior signs in powder coated aluminium cabinet signs with stone veneer base. All text and icons punched through aluminium sheet and internally illuminated with LED exterior grade lamps.
D[21.02] Hyatt Regency Chandigarh
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for Phoenix Marketcity Malls at Mumbai and BangaloreWe have designed and standardised the marketcity signs in the year 2012 and are currently re-vamping the designs and strategy for Bangalore and Pune.
D[22.01] Phoenix Marketcity
© VersionAbsolute Design Studio 2017
Section 02 | Projects
D[22.02] Phoenix Marketcity
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for Calcutta Riverside township.Exterior signs in exposed brick structure with all information screen printed onto powder-coated aluminium sheets, LED illuminated panels and cast ceramic tiles.
D[23.00] Calcutta Riverside
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for Viva Collage Mall, JulandharSigns in SS, Timber and Powdercoated Aluminium sheets with 3M Vinyl application.
Branding sign in Aluminium channel letter with Pexiglas facia, internally illuminated with LED lamps.
D[24.00] Viva Collage Mall
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for Redfort Capital Parsvnath Towers, New DelhiExterior signs in aluminium and MS construction with all text and information in 3M exterior grade vinyl application.
[25.00] Redfort Capital D
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for Alpha International City township, Karnal.Exterior signs in SS with retro-reflective vinyl and 3M cast vinyl pasting. Sign structure in PU painted MS sections.
[26.00] Alpha International City 01 D
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for Exotica Group Housing for ParsvnathDevelopers, GurgaonAll exterior signs in aluminium cabinet construction with illuminated text. Building addresses in aluminium PU painted channel letter sign with day-night vinyl, internally LED illuminated.
[27.00] Parsvnath Exotica D
© VersionAbsolute Design Studio 2017
Section 02 | Projects
D B[28.01] Jaypee Palace, Agra
Sign Design and Wayfinding for Jaypee Palace Hotel & Convention Centre, AgraOne of our first design and build projects. External Signs were designed in Black Himachal Slate and Sandstone with all information sand blasted onto its surface and epoxy color filled.
Interior signs in corian with corian epoxy filling for all information.
© VersionAbsolute Design Studio 2017
Section 02 | Projects
D B[28.02] Jaypee Palace, Agra
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for AlphaOne MallOur first of two retail wayfinding projects with the erstwhile AlphaG:Corp. The AlphaOne Amritsar property is spread over 12acres and 5.5 million sqftof retail and entertainment with large anchor tenants such as Hypercity and Fun Cinema.
[29.01] AlphaOne Mall, Amritsar D
© VersionAbsolute Design Studio 2017
Section 02 | Projects
[29.02] AlphaOne Mall, Amritsar D
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for AlphaOne MallOur second wayfinding projects with AlphaG:Corp. The AlphaOneAhmedabad property is prominently located adjacent to Vastrapur lake and has over 7 million sqft of retail and entertainment brands.
[30.01] AlphaOne Mall, Ahmedabad D
© VersionAbsolute Design Studio 2017
Section 02 | Projects
[30.02] AlphaOne Mall, Ahmedabad D
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for TI Mall, IndoreWe were recently engaged to revamp the sign design scheme for this mall. We had designed the original scheme and now with the mall being refurbished and re-positioned, the development called for a fresh wayfinding and sign design scheme.
Our scheme took inspiration from the cut and tessellations of the diamond jewels of the Holkar dynasty. This thought was then translated to forms manufactured in corian.
[31.00] Treasure Island Mall D
© VersionAbsolute Design Studio 2017
Section 02 | Projects
Sign Design and Wayfinding for PVR CinemasOur first client in the space of sign design & wayfinding, we started working with PVR from when they constructed their first multiplex in India way back in 2002. We worked with them for the next 10 years, learning and developing the sign design scheme as the brand grew to become what it is today.
[32.01] PVR Cinemas D
© VersionAbsolute Design Studio 2017
Section 02 | Projects
[32.02] PVR Cinemas D
© VersionAbsolute Design Studio 2017
Section 02 | Projects
[32.03] PVR Cinemas D
© VersionAbsolute Design Studio 2017
[33.00] Why Hire Us
Visit www.versionabsolute.com for more projects and experimentations
Contact us at us@versionabsolute.com or call us at +91.11.42147012
New Delhi | Bangalore | Hong Kong
• Design, Manage & Build
• 15 years of experience
• Multi-city presence in India
• Multi-disciplinary team
• Practicing architects
• Extensive vendor base in India and Overseas
• International experience and resources
© VersionAbsolute Design Studio 2017
sign design
&
wayfindingNew Delhi . Bangalore . Hong Kong
www.versionabsolute.com
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