View
214
Download
0
Category
Tags:
Preview:
Citation preview
© Pigeon Corporation. All rights reserved. 2008.
Introducing you our
Silent Electric Breast Pump
NEW!
© Pigeon Corporation. All rights reserved. 2008.
Why Breast milk is So Good?
Contains necessary nutrition* and antibody.*Contains lactose, lipid, protein,and so on to make and develop baby’s body and brain.*Nutrition source changes as baby grows.
Economical
Help uterus to recover in the normal shape.
For Mother For Baby
The time giving breast milk foster stronger bond between mother and baby!
© Pigeon Corporation. All rights reserved. 2008.
Why Breast Pump is Needed?
To express remained breast milkBecause I cannot give breast milk directly
I am going back to work I am going outside without my baby
I am away from baby for a whileI am not feeling well, I caught cold,I am taking medicine, etc.
Baby is in hospital
Expressed breast milk can be given to baby
© Pigeon Corporation. All rights reserved. 2008.
What is the Difference of Manual and Electric?
○Silent○Can control the speed and suction manually○Light weight to bring outside○Cheaper than electric breast pump△Hand gets tired△May take some time to collect necessary amount of milk
○Can express faster than manual○Automatically express with electric motor○Can choose single or double pumping△Can be noisy△Expensive than manual breast pump△Quite heavy
Glass made breast pump
Plastic made breast pump
These breast pumps are mainly to collect remained breast milk.
Manual Breast Pump Electric Breast Pump
To express remained breast milkBecause I cannot give breast milk directly
To support mothers who are suffering from these problems…
© Pigeon Corporation. All rights reserved. 2008.
What are the characteristics/ lifestyle of mothers?
Manual Breast Pump Electric Breast Pump
●Mothers who work out side express breastmilk at the nursing room.
●First time users of breast pumps.
●Express at silent night.
●No need to express milk often; once or twice a week.
●Want to express remained breast milk.
●Busy and want to express breast milk quickly.
●Most often, staying at home or uses when back from work.
●Quite accustomed to the breast pumps.
●Puts higher priority on function than price.
© Pigeon Corporation. All rights reserved. 2008.
Battery Operated Breast Pump and Feeding Set
Breast Pump & Feeding Set with Automatic Natural Suckling Reflex
Battery O
peratedManual Breast Pump
Silent Electric Breast Pump
Pigeon Breast Pump Line Up (2008/8)M
anual Operated
© Pigeon Corporation. All rights reserved. 2008.
Pigeon Strengthens Breastcare Category
2007 2008 2009 2010
Mid-termStrategy
ProductStrategy
Provide necessary products and services for breastfeeding mothers
■New manualBreast pump
■New electric breast pump
■Breast shell■Nipple shield■Breastmilk storage bag■Supplement
■Electric breast pump (double)---plan
■Promote ourselves as breastfeeding support company under WHO regulations ■Expanding breastcare accessories
Service ■Breastfeeding Support Website
© Pigeon Corporation. All rights reserved. 2008.
Pigeon Breast Pumps are
Pigeon Breast Pump Development Concept
Advantages of Pigeon Electric and Manual Breast Pump
Adjustable strength suction and cycle speed
Non-flow back function
Silent
AlsoAlso Express store feed with just one bottle
Manual Electric interchangeable top parts
Express Milk
Store MilkFeed Milk
Manualpump
Electricpump
© Pigeon Corporation. All rights reserved. 2008.
This is Silent Electric Breast Pump
70% silent than current pump!
© Pigeon Corporation. All rights reserved. 2008.
Express milk, store and feed your baby with one bottle.
Easy One-Bottle Expression Cycle
Express Milk
Store MilkFeed Milk
© Pigeon Corporation. All rights reserved. 2008.
Suit Your-self, Pump Style Selection
Just change the top parts and you can use as
a Manual Breast Pump
or aElectric Breast Pump
© Pigeon Corporation. All rights reserved. 2008.
Learn More about Silent Electric Breast Pump
Overall comparison with other brand
Silent Motor
Adjustable suction strength and cycle speed
Advanced Sealing Air Cushion™
Non-milk flow back structure
Interchangeable with manual breast pump
Peristaltic Nipple
© Pigeon Corporation. All rights reserved. 2008.
“Comfortable Breast Pump” is what we achieved
Spec Detail Pigeon Medela Avent
Silence Super silent motor to make motor silent as ever ● × ●
Flow back No flow back system ● × ●
Funnel cover Newly developed Advanced Sealing Air Cushion™ ● - -
AC adaptor 9V 1.3A 100v-240v switching type ● ● ●
Suction strength
5 level suction strength controller (max 250 mmHg )
● ● ▲
Cycle speed Cycle speed dial (within 0.6 ~ 1.2 per second) ● × ▲
Battery6 AA Alkaline battery ▲ ▲ ●
Can be used for maximum 360 minutes ● ▲ ×
WeightPump parts is light enough to use with one hand with independent motor unit.
● × ×
Durability More than 1,000 hours ● - -
From the Focus Group Interview to mothers (n=24) in Singapore done in Nov 2006, we studied mother’s needs and decided the specification of new electric breast pump. With the final study to mothers (n=16) in May 2008, we are proud to learn the edge of our products.
© Pigeon Corporation. All rights reserved. 2008.
The Most Silent Electric Breast Pump Ever!
NO.1 Pigeon
No.2 Avent UNO
No.3 Medela Swing
No.4 Pigeon Rhythm type
No.5 Medela Mini Electric
Loudness (sone)
10.5
28
14
20
30
Express beside your baby with Silent motor
Medela Mini Electric Breast Pump and Pigeon Rhythm type is third, and Medela Swing is twice as loud as Silent Electric
Breast Pump when based on Pigeon Silent Electric Breast Pump.
Equivalent sound level
(dBA)
58.0
73.2
61.3
67.7
75.4
50dB
60dB
70dB
Sound of a silent park
Restaurant and shopping mall
Noisy office
Example of Noise LevelExample of Noise Level
© Pigeon Corporation. All rights reserved. 2008.
Variable Suction and Cycle
Suction Strength Controller● Adjustable at 5 levels maximum 250mmHg.● With mother’s physical condition, strength can be changed; for example use weakest level for sore nipple.
Variable Cycle dial● Speed at baby’s sucking rhythm from 0.6 to 1.2 times per second.
First sucking attempts:small and quick
Settle into a slower tempo
Baby’s “suck-release” cycleMother can adjust suction and speed at most comfortable level!
© Pigeon Corporation. All rights reserved. 2008.
Comfortable and painless is what we aim
Sealing Air Cushion™ for Manual Breast Pump
Convex inner side
Convex outer side
Advanced Sealing Air Cushion™ forNew Electric Breast Pump
■Easy to seal■Feel more suction■Pulled from mammary gland■Can express enough milk
( Evaluation from Survey in May 07 )
●Unique circular convex to progress an sealing of breast.●No need to press the funnel part to the breast.●Expressed milk don't flow up between the Sealing Air Cushion™ and the funnel part.
© Pigeon Corporation. All rights reserved. 2008.
Interchangeable with Manual Breast Pump
ELECTRICbreast pump
MANUAL breast pumpBy replacing the
electric breast pump,it can be used as a manual breast pump.
*Parts to use with manual breast pump (diaphragm, handle and stem) are not included in the package.
© Pigeon Corporation. All rights reserved. 2008.
Manual Breast Pump
Independent one way milk flow path
Expressed breast milk will go through a milk path and not cross with a vent path.
Milk path: Let through expressed breast milk.Vent path: Let through air.
Non-milk flow back structure
Electric Breast Pump
Milk block Structure
Expressed breast milk will not flow back to the motor with the blocking feature of the lid part.
© Pigeon Corporation. All rights reserved. 2008.
What is Peristaltic Motion?
Peristaltic motion is the smooth wave-like motion of a baby’s tongue.
A baby moves its tongue like a wave, rolling it front to back to extract milk.
It is very important for the natural development of a baby that this action be
encouraged.
Peristaltic Nipple
Peristaltic Nipple encourages baby’s natural peristaltic motion
This sequence takes approximately from 0.6 to 1.2 seconds
© Pigeon Corporation. All rights reserved. 2008.
Sectioned drawing of Peristaltic Nipple with Simulator
Sectioned drawing of mother’s nipple with ultrasonic sound
How Natural for Baby?
Super stretchable
Ultra-soft silicone rubber
© Pigeon Corporation. All rights reserved. 2008.
Air Ventilation System (AVS™)
Air Ventilation System (AVS™)1) Adjust an air pressure inside
the bottle - 2 projections are designed between the base and the nipple part for smooth air intake.
2) Ensuring smooth milk flow when feeding – by adjusting an air pressure inside the bottle, baby will not swallow unnecessary air bubbles with milk.
For Better Comfort while Feeding
© Pigeon Corporation. All rights reserved. 2008.
Spare parts included…1) 2 Milk Valves2) 1 Inner Cup
Parts Overview
Include AC adaptors in all packages to guarantee the firm suction levels.
Specifications:9.0V DC 1.3A100-240V50-60 Hz
© Pigeon Corporation. All rights reserved. 2008.
Express milk, store and feed your baby with one bottle.
Easy One-Bottle Expression Cycle
Express Milk
Store MilkFeed Milk
© Pigeon Corporation. All rights reserved. 2008.
Easy to reproduce baby’s sucking pattern!
Express Milk
(1) Power on(2) Dial SettingsAdjust suction strength andcycle speed
(3) Milk expression(4) Finishing milk expression
© Pigeon Corporation. All rights reserved. 2008.
To keep the breast milk fresh for future use,1) Insert a sealing disk into the cap2) Screw the cap tightly onto the nursing bottle3) Store the bottle in the refrigerator.
Easy and convenient to keep breast milk always fresh and hygienically!
Store Milk
© Pigeon Corporation. All rights reserved. 2008.
Super stretchable
Ultra-soft silicone rubber
Easy to feed your baby with ideal shape of nipple “Peristaltic Nipple”!!
Using the provided Pigeon Peristaltic Nipple,1) Replace the sealing disk with Peristaltic Nipple2) Feed your baby.*Be sure to heat the milk to skin temperature.
Feed Your Baby
© Pigeon Corporation. All rights reserved. 2008.
Sterilization Methods
Need of daily cleaningNeed of daily cleaning
© Pigeon Corporation. All rights reserved. 2008.
Happy Happy Voices from Mothers
…its amazingly comfortable, portable and easy to use. and most of all the
quietness of the motorized pump. Even my baby who is sensitive to the slightest sound was able to sleep through and I can relax without having to worry that he might wake up at the sound of the
motor. It truly brings out the naturalness, joy and motherhood
experience to breastfeed my baby.
…easier & faster for me to draw breast milk for my baby. … It also similar like my baby’s sucking. The shield … helps massage the milk duct and while pumping it naturally help the flow of the milk out while providing soft massage to my breast.
I'm very satisfied with this Silent Electric Breast Pump as it's much more silent…I'm able to adjust the suction strength and control the speed according to my comfort level where I don't feel the pain (Nipple) at all. It makes me more relax and able to extract breast milk easily.
… I find it for the first time expressing milk could be so wonderful. It was painless, ... most importantly it actually cut down almost half the time for expressing milk, leaving me more time to spend with my hubby and my baby.
© Pigeon Corporation. All rights reserved. 2008.
1) Display stand – with display monitor
2) Display stand – without display monitor
3) Leaflet
4) Magazine advertisement
Promotion tool of “Silent Electric Breast Pump”
NEW
© Pigeon Corporation. All rights reserved. 2008.
1) Display stand with display monitor
Display monitorInk jet
Acrylic white
motor
Motor part – antitheft idea
Insert the motor part from back
The motor part is locked between the front panel and the underneath panel.
This display stand should be placed in a baby shop which can be maintained by sales staffs or salespeople.
130mm
350mm
250mm
Taiwanese Spanish Chinese
*Manual breast pump and electric breast pump are not included
Leaflet holder
© Pigeon Corporation. All rights reserved. 2008.
2) Display stand without display monitorPicture of baby & momInk jet
Acrylic white
motor
Motor part – antitheft idea
Insert the motor part from back
The motor part is locked between the front panel and the underneath panel.
This display stand should be placed in a baby shop which can be maintained by sales staffs or salespeople.
130mm
350mm
250mm
Leaflet holder *Manual breast pump and electric breast pump are not included
Taiwanese SpanishEnglish
ChineseDanish
© Pigeon Corporation. All rights reserved. 2008.
3) Leaflet
Inside page 1/2 Inside page 2/2
Three features that aid in Pigeon’s determination to increase the number of women who breastfeed their babies
Product feature of new silent electric breast pump
Product feature of
manual breast pump
Product line up of breast feeding category
Message from Pigeon
Image picture
Cover pageBack page
-How breast milk is released
-The basis of breast milk is the mother’s blood.
We introduce product feature of electric breast pump, manual breast pump and product line up of breast feeding category. This leaflet should be placed next to the display stand , near new electric breast pump or give out freely.
Front page
210mm
105 mm
image
Taiwanese SpanishEnglish Danish
Chinese
© Pigeon Corporation. All rights reserved. 2008.
4) Magazine advertisement
*New baby is used as a model because this item is for a mother who have baby less than 1 year.
*The strongest feature of this item is quietness of the motor and can be used next to sleeping baby which was impossible for current item. In order to represent that feature in a magazine, we use sleeping baby.
*Three new feature of this item with theme color of breastfeeding category, blue.
*Message from Pigeon. What we are thinking about breast milk and breast feeding.
This design can be used for a magazine advertisement, poster and web site. Please use it as you like for promotion .
Taiwanese SpanishEnglish Danish
Chinese
Recommended