© Pigeon Corporation. All rights reserved. 2008. Introducing you our Silent Electric Breast Pump NEW!

© Pigeon Corporation. All rights reserved. 2008.

Introducing you our

Silent Electric Breast Pump

NEW!


Why Breast milk is So Good?

Contains necessary nutrition* and antibody.*Contains lactose, lipid, protein,and so on to make and develop baby’s body and brain.*Nutrition source changes as baby grows.

Economical

Help uterus to recover in the normal shape.

For Mother For Baby

The time giving breast milk foster stronger bond between mother and baby!


Why Breast Pump is Needed?

To express remained breast milkBecause I cannot give breast milk directly

I am going back to work I am going outside without my baby

I am away from baby for a whileI am not feeling well, I caught cold,I am taking medicine, etc.

Baby is in hospital

Expressed breast milk can be given to baby


What is the Difference of Manual and Electric?

○Silent○Can control the speed and suction manually○Light weight to bring outside○Cheaper than electric breast pump△Hand gets tired△May take some time to collect necessary amount of milk

○Can express faster than manual○Automatically express with electric motor○Can choose single or double pumping△Can be noisy△Expensive than manual breast pump△Quite heavy

Glass made breast pump

Plastic made breast pump

These breast pumps are mainly to collect remained breast milk.

Manual Breast Pump Electric Breast Pump

To express remained breast milkBecause I cannot give breast milk directly

To support mothers who are suffering from these problems…


What are the characteristics/ lifestyle of mothers?

Manual Breast Pump Electric Breast Pump

●Mothers who work out side express breastmilk at the nursing room.

●First time users of breast pumps.

●Express at silent night.

●No need to express milk often; once or twice a week.

●Want to express remained breast milk.

●Busy and want to express breast milk quickly.

●Most often, staying at home or uses when back from work.

●Quite accustomed to the breast pumps.

●Puts higher priority on function than price.


Battery Operated Breast Pump and Feeding Set

Breast Pump & Feeding Set with Automatic Natural Suckling Reflex

Battery O

peratedManual Breast Pump

Silent Electric Breast Pump

Pigeon Breast Pump Line Up (2008/8)M

anual Operated


Pigeon Strengthens Breastcare Category

2007 　　　　　　　　 2008 　　　　　　　　 2009 　　　　　 2010

Mid-termStrategy

ProductStrategy

Provide necessary products and services for breastfeeding mothers

■New manualBreast pump

■New electric breast pump

■Breast shell■Nipple shield■Breastmilk storage bag■Supplement

■Electric breast pump (double)---plan

■Promote ourselves as breastfeeding support company under WHO regulations ■Expanding breastcare accessories

Service ■Breastfeeding Support Website


Pigeon Breast Pumps are

Pigeon Breast Pump Development Concept

Advantages of Pigeon Electric and Manual Breast Pump

Adjustable strength suction and cycle speed

Non-flow back function

Silent

AlsoAlso Express store feed with just one bottle

Manual Electric interchangeable top parts

Express Milk

Store MilkFeed Milk

Manualpump

Electricpump


This is Silent Electric Breast Pump

70% silent than current pump!


Express milk, store and feed your baby with one bottle.

Easy One-Bottle Expression Cycle

Express Milk

Store MilkFeed Milk


Suit Your-self, Pump Style Selection

Just change the top parts and you can use as

a Manual Breast Pump

or aElectric Breast Pump


Learn More about Silent Electric Breast Pump

Overall comparison with other brand

Silent Motor

Adjustable suction strength and cycle speed

Advanced Sealing Air Cushion™

Non-milk flow back structure

Interchangeable with manual breast pump

Peristaltic Nipple


“Comfortable Breast Pump” is what we achieved

Spec Detail Pigeon Medela Avent

Silence Super silent motor to make motor silent as ever ● × ●

Flow back No flow back system ● × ●

Funnel cover Newly developed Advanced Sealing Air Cushion™ ● - -

AC adaptor 9V 1.3A 100v-240v 　 switching type ● ● ●

Suction strength

5 level suction strength controller (max 250 ｍｍＨｇ )

● ● ▲

Cycle speed Cycle speed dial (within 0.6 ～ 1.2 per second) ● × ▲

Battery6 AA Alkaline battery ▲ ▲ ●

Can be used for maximum 360 minutes ● ▲ ×

WeightPump parts is light enough to use with one hand with independent motor unit.

● × ×

Durability More than 1,000 hours ● - -

From the Focus Group Interview to mothers (n=24) in Singapore done in Nov 2006, we studied mother’s needs and decided the specification of new electric breast pump. With the final study to mothers (n=16) in May 2008, we are proud to learn the edge of our products.


The Most Silent Electric Breast Pump Ever!

NO.1 Pigeon

No.2 Avent UNO

No.3 Medela Swing

No.4 Pigeon Rhythm type

No.5 Medela Mini Electric

Loudness (sone)

10.5

28

14

20

30

Express beside your baby with Silent motor

Medela Mini Electric Breast Pump and Pigeon Rhythm type is third, and Medela Swing is twice as loud as Silent Electric

Breast Pump when based on Pigeon Silent Electric Breast Pump.

Equivalent sound level

(dBA)

58.0

73.2

61.3

67.7

75.4

50dB

60dB

70dB

Sound of a silent park

Restaurant and shopping mall

Noisy office

Example of Noise LevelExample of Noise Level


Variable Suction and Cycle

Suction Strength Controller● Adjustable at 5 levels maximum 250mmHg.● With mother’s physical condition, strength can be changed; for example use weakest level for sore nipple.

Variable Cycle dial● Speed at baby’s sucking rhythm from 0.6 to 1.2 times per second.

First sucking attempts:small and quick

Settle into a slower tempo

Baby’s “suck-release” cycleMother can adjust suction and speed at most comfortable level!


Comfortable and painless is what we aim

Sealing Air Cushion™ for Manual Breast Pump

Convex inner side

Convex outer side

Advanced Sealing Air Cushion™ forNew Electric Breast Pump

■Easy to seal■Feel more suction■Pulled from mammary gland■Can express enough milk

（ Evaluation from Survey in May 07 ）

●Unique circular convex to progress an sealing of breast.●No need to press the funnel part to the breast.●Expressed milk don't flow up between the Sealing Air Cushion™ and the funnel part.


Interchangeable with Manual Breast Pump

ELECTRICbreast pump

MANUAL breast pumpBy replacing the

electric breast pump,it can be used as a manual breast pump.

*Parts to use with manual breast pump (diaphragm, handle and stem) are not included in the package.


Manual Breast Pump

Independent one way milk flow path

Expressed breast milk will go through a milk path and not cross with a vent path.

Milk path: Let through expressed breast milk.Vent path: Let through air.

Non-milk flow back structure

Electric Breast Pump

Milk block Structure

Expressed breast milk will not flow back to the motor with the blocking feature of the lid part.


What is Peristaltic Motion?

Peristaltic motion is the smooth wave-like motion of a baby’s tongue.

A baby moves its tongue like a wave, rolling it front to back to extract milk.

It is very important for the natural development of a baby that this action be

encouraged.

Peristaltic Nipple

Peristaltic Nipple encourages baby’s natural peristaltic motion

This sequence takes approximately from 0.6 to 1.2 seconds


Sectioned drawing of Peristaltic Nipple with Simulator

Sectioned drawing of mother’s nipple with ultrasonic sound

How Natural for Baby?

Super stretchable

Ultra-soft silicone rubber


Air Ventilation System (AVS™)

Air Ventilation System (AVS™)1) Adjust an air pressure inside

the bottle - 2 projections are designed between the base and the nipple part for smooth air intake.

2) Ensuring smooth milk flow when feeding – by adjusting an air pressure inside the bottle, baby will not swallow unnecessary air bubbles with milk.

For Better Comfort while Feeding


Spare parts included…1) 2 Milk Valves2) 1 Inner Cup

Parts Overview

Include AC adaptors in all packages to guarantee the firm suction levels.

Specifications:9.0V DC 1.3A100-240V50-60 Hz


Express milk, store and feed your baby with one bottle.

Easy One-Bottle Expression Cycle

Express Milk

Store MilkFeed Milk


Easy to reproduce baby’s sucking pattern!

Express Milk

(1) Power on(2) Dial SettingsAdjust suction strength andcycle speed

(3) Milk expression(4) Finishing milk expression


To keep the breast milk fresh for future use,1) Insert a sealing disk into the cap2) Screw the cap tightly onto the nursing bottle3) Store the bottle in the refrigerator.

Easy and convenient to keep breast milk always fresh and hygienically!

Store Milk


Super stretchable

Ultra-soft silicone rubber

Easy to feed your baby with ideal shape of nipple “Peristaltic Nipple”!!

Using the provided Pigeon Peristaltic Nipple,1) Replace the sealing disk with Peristaltic Nipple2) Feed your baby.*Be sure to heat the milk to skin temperature.

Feed Your Baby


Sterilization Methods

Need of daily cleaningNeed of daily cleaning


Happy Happy Voices from Mothers

…its amazingly comfortable, portable and easy to use. and most of all the

quietness of the motorized pump. Even my baby who is sensitive to the slightest sound was able to sleep through and I can relax without having to worry that he might wake up at the sound of the

motor. It truly brings out the naturalness, joy and motherhood

experience to breastfeed my baby.

…easier & faster for me to draw breast milk for my baby. … It also similar like my baby’s sucking. The shield … helps massage the milk duct and while pumping it naturally help the flow of the milk out while providing soft massage to my breast.

I'm very satisfied with this Silent Electric Breast Pump as it's much more silent…I'm able to adjust the suction strength and control the speed according to my comfort level where I don't feel the pain (Nipple) at all. It makes me more relax and able to extract breast milk easily.

… I find it for the first time expressing milk could be so wonderful. It was painless, ... most importantly it actually cut down almost half the time for expressing milk, leaving me more time to spend with my hubby and my baby.


1) Display stand – with display monitor

2) Display stand – without display monitor

3) Leaflet

4) Magazine advertisement

Promotion tool of “Silent Electric Breast Pump”

NEW


1) Display stand with display monitor

Display monitorInk jet

Acrylic white

motor

Motor part – antitheft idea

Insert the motor part from back

The motor part is locked between the front panel and the underneath panel.

This display stand should be placed in a baby shop which can be maintained by sales staffs or salespeople.

130mm

350mm

250mm

Taiwanese Spanish Chinese

*Manual breast pump and electric breast pump are not included

Leaflet holder


2) Display stand without display monitorPicture of baby & momInk jet

Acrylic white

motor

Motor part – antitheft idea

Insert the motor part from back

The motor part is locked between the front panel and the underneath panel.

This display stand should be placed in a baby shop which can be maintained by sales staffs or salespeople.

130mm

350mm

250mm

Leaflet holder *Manual breast pump and electric breast pump are not included

Taiwanese SpanishEnglish

ChineseDanish


3) Leaflet

Inside page 1/2 Inside page 2/2

Three features that aid in Pigeon’s determination to increase the number of women who breastfeed their babies

Product feature of new silent electric breast pump

Product feature of

manual breast pump

Product line up of breast feeding category

Message from Pigeon

Image picture

Cover pageBack page

-How breast milk is released

-The basis of breast milk is the mother’s blood.

We introduce product feature of electric breast pump, manual breast pump and product line up of breast feeding category. This leaflet should be placed next to the display stand , near new electric breast pump or give out freely.

Front page

210mm

105 mm

image

Taiwanese SpanishEnglish Danish

Chinese


4) Magazine advertisement

*New baby is used as a model because this item is for a mother who have baby less than 1 year.

*The strongest feature of this item is quietness of the motor and can be used next to sleeping baby which was impossible for current item. In order to represent that feature in a magazine, we use sleeping baby.

*Three new feature of this item with theme color of breastfeeding category, blue.

*Message from Pigeon. What we are thinking about breast milk and breast feeding.

This design can be used for a magazine advertisement, poster and web site. Please use it as you like for promotion .

Taiwanese SpanishEnglish Danish

Chinese

Documents

© Pigeon Corporation. All rights reserved. 2008. Introducing you our Silent Electric Breast Pump NEW!