© Prentice Hall, 2007Business Communication Essentials, 3eChapter 9 - 1 Writing Persuasive Messages

Writing Writing Persuasive MessagesPersuasive Messages

Planning Writing Completing

Analyze SituationAnalyze Situation

Gather InformationGather Information

Select MediumSelect Medium

Get OrganizedGet Organized

ReviseRevise

ProduceProduce

ProofreadProofread

DistributeDistribute

Analyze the Audience

Composethe MessageCompose

the Message

Three-Step Writing Three-Step Writing ProcessProcess

Planning the MessagePlanning the Message

Analyze Your situationAnalyze Your situation

Select the mediumSelect the medium

Organize InformationOrganize Information

Analyze Your SituationAnalyze Your Situation

The PurposeThe Purpose

Changing AttitudesChanging Attitudes

Motivating DecisionsMotivating Decisions

Requesting ActionsRequesting Actions

The AudienceThe Audience

DemographicsDemographics

PsychographicsPsychographics

ExpectationsExpectations

LogicalLogicalLogicalLogical

BalancedBalancedBalancedBalanced

EmotionalEmotionalEmotionalEmotional

Select the Right Select the Right MediumMedium

Persuasive MessagesPersuasive Messages

Marketing MessagesMarketing Messages

Sales MessagesSales Messages

Organize the MessageOrganize the Message

Direct Approach(Deductive)

Indirect Approach(Inductive)

Limited ScopeLimited Scope

Audience ReactionAudience Reaction

Corporate CultureCorporate Culture

Writing the MessageWriting the Message

Appropriate LanguageAppropriate Language

Multicultural DifferencesMulticultural Differences

Corporate CulturesCorporate Cultures

Your CredibilityYour Credibility

Completing the Completing the MessageMessage

Evaluate the ContentEvaluate the Content

Revise the MessageRevise the Message

Ask for AdviceAsk for Advice

Critique the DesignCritique the Design

Proofread the MessageProofread the Message

Deliver the MessageDeliver the Message

Persuasive MessagesPersuasive Messages

Framing the ArgumentFraming the Argument

Balancing Logic and EmotionBalancing Logic and Emotion

Reinforcing Your PositionReinforcing Your Position

Dealing with ResistanceDealing with Resistance

© Prentice Hall, 2007Business Communication Essentials, 3eChapter 9 - 1 Writing Persuasive Messages

Documents

© Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 1 Building Careers and Writing Résumés

© Prentice Hall, 2005Business In Action 3eChapter 5 - 1 Starting and Financing a Small Business

© Prentice Hall, 2007Excellence in Business, 3eChapter 9 - 1 Producing Quality Goods and Services

The Art of Persuasive Writing. Forms of Persuasive Writing Advertisements Editorials Speeches Propaganda Reviews Blogs Persuasive Essays

© Prentice Hall, 2007Excellence in Business, 3eChapter 4 - 1 Information Technology and E-Commerce

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© Prentice Hall, 2007Excellence in Business, 3eChapter 18 - 1 Securities and Investment Strategies

BY: LAVOSHA WILLIAMS Persuasive Letter vs. Persuasive Essay

ARGUMENTATIVE OR PERSUASIVE WRITING Elements to Persuasive Writing

© Prentice Hall, 2007Excellence in Business, 3eChapter 5 - 1 Forms of Business Ownership

© Prentice Hall, 2007Business Communication Essentials, 3eChapter 3 - 1 Business Messages PurposefulPurposeful Audience-CenteredAudience-Centered EfficientEfficient

© Prentice Hall, 2007 Excellence in Business, 3eChapter 11 - 1 Managing Human Resources

© Prentice Hall, 2007Business Communication Essentials, 3eChapter 11 - 1 Writing and Completing Reports and Proposals

Persuasive Devices43v1jh14ux9mdvkuh362aheq.wpengine.netdna-cdn.com/... · Persuasive Devices Persuasive devices are language features typically used in a persuasive piece of text

© Prentice Hall, 2007Excellence in Business, 3eChapter 2 - 1 Ethics and Social Responsibility

© Prentice Hall, 2007Business Communication Essentials, 3eChapter 12 - 1 Planning, Writing, and Completing Oral Presentations

© Prentice Hall, 2005 Business in Action 3eChapter 10 - 1 Managing Human Resources

Argument/Persuasive Introduction How to write a persuasive intro!