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World Class R&D
Training & Certification
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Training & Certification – Top Line
• Certification closely tied to the corporation– Individuals cannot get fully certified unless corporation
certified– Corporation cannot get fully certified unless certain
numbers of employees certified
• Certification is earned online and on-the-ground, with regular re-certification (for both corporate and individual)
• We strive for World Class training & certification– Exclusive membership (“many will try but few…”)– Full details of what this means not yet worked out
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Individual Customization
• Test for innate biases and customize training and certification accordingly, e.g.– Touchy-Feely bias– Process Optimization bias
• Training and Certification by Organizational Level– Researcher– Manager of Researchers– Manager of Funding of R&D
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Corporate Customization
• By Industry
• By Size of Company within Industry
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Areas of Certification
• Evidence Gathering• Decision Making (esp. Under Uncertainty)• Governance of R&D• Organizational Behaviors
… these include Critical Thinking, The Compulsories, Demolition of Cheap Heuristics, training materials for the McV University, and several of the “49 Tools” (e.g., Franchise Management 101)
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Affiliations
• Wharton (potentially, currently runs Executive MBA program for R&D managers in cooperation with INSEAD, The Business School for the World … http://www.insead.edu/)
• U. of Georgia (potentially)
• American Evaluation Association (potentially)
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Timeline
• Institute Official Launch Early April 2010
• Completion of Institute Board Members and CEO hunt, June 2010
• Launch of WCRD Consulting Mid-April 2010
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WCRD Training & Certification Brainstorming
• 360-degree feedback
• Online coursework, with remedial training
• Independent Audits of work results
• Mentorship Program
• Case Studies (e.g., Capstone MBA level case studies)
• Need for subjective assessments in the certification
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