10 marketers who nailed it with hugely viral facebook posts

10. McDonald's: 153,049 likes in October. The tried, trusted and familiar can sometimes work well on Facebook. (Total brand Likes are shown at the top of the image, new Likes for the specific posts are at the bottom of the image.)

9. Ferrari: 196,070 likes in October. Yes, sports sponsorships work in social media.

8. Dior: 217,796 likes in October. This post won points because it combines beauty with an extremely unusual image.

7. National Geographic: 220,533 likes in October. NatGeo benefitted from a little bit of ambush marketing here — this was a Red Bull stunt.

6. Walmart: 254,125 likes in October. Polls work. Note the timing: right before Halloween.

5. Disney: 387,700 likes in October. One tactic is to use repurposed content to create shareable memes.

4. Red Bull: 539,610 likes in October. The Baumgartner stunt generated a ton of traditional media headlines too.

3. Subway: 729,412 likes in October. Admit it, it's hilarious.

2. Facebook: 1,025,154 likes in October. (This one seems a bit unfair.)

1. CoverGirl: 1,278,492 likes in October. Human drama + good cause + beauty = viral.