10 things you should measure in your ESN

10 Things You Should Measure In Your Enterprise Social Network

Richard HughesDirector of Social Strategy

BroadVision@_richardhughes

What to measure?

Where Real Work Gets Done

Clearvale is the social network for business, where transparency and accountability mean real work gets done.

When applied to business processes, working socially with Clearvale will unlock sources of knowledge and speed innovation; drive faster, more informed decision making; and accelerate sales cycles.

1. Percentage of active network members

• Most basic indication of whether your network is successful

Why?

• Trend towards 100%• Dependent on nature

of the network • Don’t be discouraged

by initial peak followed by short-term decline

What is “good”?

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2. Contribution per user

• We want contributors, not just “lurkers”

Why?

• Steady increase followed by levelling off

• Work towards defined target of contribution

What is “good”?

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Create Comment Rate

3. Most active users

• Identify community champions

• Illustrate best practices

Why?

• Active users across a range of departments

What is “good”?

4. Participation inequality • A success network

needs to encourage participation from as many people as possible, not be dominated by a few individuals

Why?

• Upward trend• For internal network,

90% of activity from >30% users is good; <10% is bad.

What is “good”?

Image credit: Christopher Allen

http://www.flickr.com/photos/christophera

5. Non-contribution

• A few very active users can skew averages and hide non-contribution

Why?

• ZeroWhat is “good”?

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Percentage of active membersPercentage of active members not contributing

6. Social reach

• Social networks are there to connect people

Why?

• Dependent on role• May be 50-100 or

higher• Zero is bad; anything

below 3 is probably bad

What is “good”?

7. Non-engagement

• Users with high reach can skew average and hide non-engagement

Why?

• ZeroWhat is “good”?

8. Most valued users

• Recognise and reward most respected members

• Illustrate best practicesWhy?

• Ideally from a range of different departments

• Should intuitively match subjective opinion of most valued users

What is “good”?

No: 262

Yes: 13638

9. Most active communities/groups

• Identify showcases of best practice

Why?

• Most active communities are focused on real work

What is “good”?

10. Inter-group connectivity

• Understand how well the objective of cross-team communication is being achieved

Why?

• Strong connections between groups, not isolated hubs

What is “good”?

10 thing you should measure

Social reach

Non-engagement

Most active communities/groups

Inter-group connectivity

Connectivity

Percentage of active network members

Contribution per user

Most active users

Participation inequality

Non-contribution

Activity

Most valued users

Popularity

Inform members of their progressConnectivity

ActivityPopularity

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www.clearvale.com