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COMMUNICATIONMeaning, Objectives and Importance,
Communication Process
Communication : Meaning Origin from the Latin word ‘Communis’
which means common A process of passing information and
understanding from one person to another.A process of imparting ideas and making
oneself understood by others.
Communication in organisationsInternal External
Formal Planned communication among insiders ( letters, reports, memos, email) that follows the company’s chain of command.
Planned communication with outsiders( letters, reports, memos, speeches, websites and news release)
Informal Casual communication among employees ( e-mail, face-to-face conversations and phone calls) that do not follow company’s chain of command.
Casual communication with suppliers, customers, investors and other outsiders(face-to-face conversations, e-mail and phone calls )
Objectives Receiver Understanding Receiver ResponseFavourable relationshipOrganisational Goodwill
Importance of Communication
Coordination & Co-operationSmooth WorkingEffective Decision-MakingManagerial Efficiency & ProductivityEffective Leadership
Communication Process
Phases of the Communication Process:
Transmission phase in which information is shared by two or more people.
Feedback phase in which a common understanding is assured.
Communication Process Contd..Sender – person wishing to share information with
some other personMessage – what information to communicateEncoding – sender translates the idea into message
into and decides the form ( words, facial expressions, tone, style ) depending upon the idea and audience involved
Medium – the communication channel through which an encoded message is transmitted to a receiverFace-to-face exchangeTelephonic conversationLetters , memos and e-mails
Communication Process Contd..Receiver – person or group for which the
message is intendedDecoding - critical point where the receiver
interprets and tries to make sense of the message
Feedback - Receiver decides what message to send to the original sender. It is initiated by the receiver It eliminates misunderstandings It ensures that messages are correctly
interpreted
Communication Process Contd..Noise – refers to anything that hampers any
stage of the communication process
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