COMMUNICATIONMeaning, Objectives and Importance,

Communication Process

Communication : Meaning Origin from the Latin word ‘Communis’

which means common A process of passing information and

understanding from one person to another.A process of imparting ideas and making

oneself understood by others.

Communication in organisationsInternal External

Formal Planned communication among insiders ( letters, reports, memos, email) that follows the company’s chain of command.

Planned communication with outsiders( letters, reports, memos, speeches, websites and news release)

Informal Casual communication among employees ( e-mail, face-to-face conversations and phone calls) that do not follow company’s chain of command.

Casual communication with suppliers, customers, investors and other outsiders(face-to-face conversations, e-mail and phone calls )

Objectives Receiver Understanding Receiver ResponseFavourable relationshipOrganisational Goodwill

Importance of Communication

Coordination & Co-operationSmooth WorkingEffective Decision-MakingManagerial Efficiency & ProductivityEffective Leadership

Communication Process

Phases of the Communication Process:

Transmission phase in which information is shared by two or more people.

Feedback phase in which a common understanding is assured.

Communication Process Contd..Sender – person wishing to share information with

some other personMessage – what information to communicateEncoding – sender translates the idea into message

into and decides the form ( words, facial expressions, tone, style ) depending upon the idea and audience involved

Medium – the communication channel through which an encoded message is transmitted to a receiverFace-to-face exchangeTelephonic conversationLetters , memos and e-mails

Communication Process Contd..Receiver – person or group for which the

message is intendedDecoding - critical point where the receiver

interprets and tries to make sense of the message

Feedback - Receiver decides what message to send to the original sender. It is initiated by the receiver It eliminates misunderstandings It ensures that messages are correctly

interpreted

Communication Process Contd..Noise – refers to anything that hampers any

stage of the communication process