View
2
Download
0
Category
Preview:
Citation preview
Copyright © 1988-2003 Microsoft Corp. and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint© Copyright 2002 by Geographic Data Technology, Inc. All rights reserved. © 2002 Navigation Technologies. All rights reserved. This data includes information taken with permission from Canadian authorities © 1991-2002 Government of Canada (Statistics Canada and/or Geomatics Canada), all rights reserved.
2 Broadway Methuen Site: Primary Market
0 mi 0.5 1 1.5
Copyright © 1988-2003 Microsoft Corp. and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint© Copyright 2002 by Geographic Data Technology, Inc. All rights reserved. © 2002 Navigation Technologies. All rights reserved. This data includes information taken with permission from Canadian authorities © 1991-2002 Government of Canada (Statistics Canada and/or Geomatics Canada), all rights reserved.
2 Broadway Methuen Site: Primary and Secondary Market Map
0 mi 0.5 1 1.5
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Pop Facts:Demographic Snapshot (Part 1)
Population2010 Projection2005 Estimate2000 Census1990 Census
Growth 2005-2010Growth 2000-2005Growth 1990-2000
2005 Estimated Population by Single Race Classification
White AloneBlack or African American AloneAmerican Indian and Alaska Native AloneAsian AloneNative Hawaiian and Other Pacific Islander Alone
Some Other Race AloneTwo or More Races
2005 Estimated Population Hispanic or Latino by Origin*
Not Hispanic or LatinoHispanic or Latino
Hispanic or Latino by OriginMexicanPuerto RicanCubanAll Other Hispanic or Latino
2005 Estimated Hispanic or Latino by Single Race Classification
White AloneBlack or African American AloneAmerican Indian and Alaska Native AloneAsian AloneNative Hawaiian and Other Pacific Islander Alone
Some Other Race AloneTwo or More Races
Primary Market
37,03136,74836,48536,423
0.77%0.72%0.17%
36,748
45.02%16,544 4.78%1,756 0.99%363 1.46%536 0.12%42
38.83%14,268 8.82%3,240
36,748
30.39%11,16669.61%25,582
25,582 0.76%195
36.32%9,292 1.02%260
61.90%15,835
25,582
27.59%7,059 4.95%1,266 0.85%217 0.23%59 0.07%17
55.52%14,20210.80%2,762
Primary and Secondary Markets
51,74451,38151,03950,033
0.71%0.67%2.01%
51,381
44.48%22,853 5.01%2,576 0.94%483 1.60%821 0.09%49
39.75%20,426 8.12%4,174
51,381
31.71%16,29168.29%35,090
35,090 0.86%302
36.19%12,698 1.11%389
61.84%21,701
35,090
26.20%9,193 4.82%1,693 0.86%303 0.20%71 0.06%20
57.94%20,332 9.91%3,478
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Pop Facts:Demographic Snapshot (Part 1)
2005 Estimated Population, Asian Alone Race by Category*
Chinese, except TaiwaneseFilipinoJapaneseAsian IndianKoreanVietnameseCambodianHmongLaotianThaiOther AsianTwo or more Asian categories
2005 Estimated Population by Ancestry
ArabCzechDanishDutchEnglishFrench (except Basque)French CanadianGermanGreekHungarianIrishItalianLithuanianNorwegianPolishPortugueseRussianScottishScotch-IrishSlovakSubsaharan AfricanSwedishSwissUkrainianUnited States of AmericaWelshWest Indian (exc Hisp groups)OtherAncestry Unclassified
2005 Estimated Population by Language Spoken At Home (Age 5+)
Speak Only EnglishSpeak Asian or Pacific Island LanguageSpeak IndoEuropean LanguageSpeak SpanishSpeak Other Language
Primary Market
536
10.73%58 2.31%12 1.11%6
15.50%8311.86%6431.76%17020.79%112 0.00%0 1.03%6 0.13%1 3.40%18 1.38%7
36,748
1.80%662 0.03%12 0.03%12 0.04%15 2.24%823 2.91%1,068 3.07%1,126 0.90%331 0.19%71 0.08%30 4.67%1,718 6.44%2,366 0.37%135 0.07%25 0.87%319 1.31%482 0.10%35 0.36%133 0.48%176 0.03%13 0.09%31 0.19%70 0.00%0 0.05%20 3.17%1,165 0.05%17 0.45%166
52.09%19,14017.92%6,586
33,478
35.51%11,887 1.61%540 4.89%1,636
56.74%18,994 1.26%421
Primary and Secondary Markets
821
12.58%103 1.75%14 0.68%6
14.97%12312.34%10134.55%28417.69%145 0.00%0 0.67%6 0.57%5 3.28%27 0.91%7
51,381
1.61%827 0.04%19 0.02%12 0.04%20 2.44%1,254 2.91%1,495 2.79%1,436 1.04%535 0.19%96 0.08%42 4.75%2,442 7.46%3,835 0.33%169 0.04%23 1.07%550 1.27%653 0.12%60 0.41%209 0.47%243 0.02%9 0.17%87 0.16%84 0.01%5 0.05%25 3.27%1,681 0.03%17 0.39%199
51.27%26,34317.54%9,010
46,740
37.89%17,708 1.92%897 5.56%2,598
53.53%25,021 1.10%516
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Pop Facts:Demographic Snapshot (Part 1)
2005 Estimated Population by SexMaleFemaleMale/Female Ratio
2005 Estimated Population by AgeAge 0 to 4Age 5 to 9Age 10 to 14Age 15 to 17Age 18 to 20Age 21 to 24Age 25 to 34Age 35 to 44Age 45 to 49Age 50 to 54Age 55 to 59Age 60 to 64Age 65 to 74Age 75 to 84Age 85 and over
Age 16 and overAge 18 and overAge 21 and overAge 65 and over
2005 Estimated Median Age2005 Estimated Average Age
Primary Market
36,74847.90%17,60252.10%19,146
0.92
36,748 8.90%3,270 8.36%3,072 8.30%3,048 4.33%1,592 4.65%1,709 6.07%2,230
15.87%5,83214.49%5,326 6.19%2,275 5.04%1,852 4.18%1,534 3.13%1,152 4.31%1,584 3.76%1,383 2.42%888
72.91%26,79570.11%25,76565.46%24,05710.49%3,855
30.9233.56
Primary and Secondary Markets
51,38148.05%24,68751.95%26,694
0.92
51,381 9.03%4,641 8.33%4,279 8.25%4,239 4.31%2,215 4.50%2,311 6.05%3,107
15.94%8,18914.79%7,598 6.19%3,180 5.09%2,618 4.08%2,098 3.04%1,563 4.34%2,228 3.79%1,945 2.28%1,170
72.86%37,43870.08%36,00765.58%33,69610.40%5,343
30.9833.49
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Pop Facts:Demographic Snapshot (Part 1)
2005 Estimated Male Population by AgeAge 0 to 4Age 5 to 9Age 10 to 14Age 15 to 17Age 18 to 20Age 21 to 24Age 25 to 34Age 35 to 44Age 45 to 49Age 50 to 54Age 55 to 59Age 60 to 64Age 65 to 74Age 75 to 84Age 85 and over
2005 Estimated Median Age, Male2005 Estimated Average Age, Male
2005 Estimated Female Population by Age
Age 0 to 4Age 5 to 9Age 10 to 14Age 15 to 17Age 18 to 20Age 21 to 24Age 25 to 34Age 35 to 44Age 45 to 49Age 50 to 54Age 55 to 59Age 60 to 64Age 65 to 74Age 75 to 84Age 85 and over
2005 Estimated Median Age, Female2005 Estimated Average Age, Female
Primary Market
17,602 9.43%1,660 8.90%1,567 8.89%1,564 4.69%825 4.98%876 6.25%1,101
15.90%2,79914.68%2,583 6.29%1,107 4.89%861 4.24%746 3.09%544 3.87%681 2.64%464 1.26%223
29.3131.67
19,146
8.41%1,610 7.86%1,505 7.75%1,484 4.00%767 4.35%832 5.90%1,130
15.84%3,03314.32%2,743 6.10%1,168 5.17%991 4.12%788 3.17%608 4.72%903 4.80%919 3.47%665
32.4035.30
Primary and Secondary Markets
24,687 9.55%2,357 8.79%2,170 8.77%2,164 4.71%1,163 4.74%1,171 6.31%1,557
15.76%3,89015.08%3,724 6.30%1,556 4.99%1,233 4.07%1,004 3.00%741 3.93%971 2.71%668 1.29%318
29.5331.77
26,694
8.56%2,285 7.90%2,109 7.77%2,075 3.94%1,052 4.27%1,140 5.81%1,551
16.11%4,29914.51%3,874 6.08%1,624 5.19%1,385 4.10%1,093 3.08%822 4.71%1,257 4.78%1,277 3.19%852
32.2935.08
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Pop Facts:Demographic Snapshot (Part 1)
2005 Estimated Population Age 15 and Over by Marital Status*
Total, Never MarriedMarried, Spouse presentMarried, Spouse absentWidowedDivorcedMales, Never Married
Previously MarriedFemales, Never Married
Previously Married
2005 Estimated Population Age 25 and Over by Educational Attainment*
Less than 9th gradeSome High School, no diplomaHigh School Graduate (or GED)Some College, no degreeAssociate DegreeBachelor's DegreeMaster's DegreeProfessional School DegreeDoctorate Degree
Primary Market
27,357
35.99%9,84634.25%9,36911.44%3,129 7.52%2,058
10.80%2,95518.76%5,133 7.30%1,997
17.23%4,71316.88%4,617
21,826
21.15%4,61521.21%4,63029.59%6,45813.41%2,928 4.48%977 6.50%1,418 2.28%498 1.12%245 0.26%56
Primary and Secondary Markets
38,221
36.25%13,85435.12%13,42310.83%4,139 7.42%2,835
10.39%3,97119.03%7,273 7.18%2,745
17.22%6,58116.39%6,263
30,589
20.00%6,11721.36%6,53429.01%8,87414.59%4,462 4.32%1,322 6.63%2,028 2.71%828 1.16%356 0.22%67
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Pop Facts:Demographic Snapshot (Part 2)
Households2010 Projection2005 Estimate2000 Census1990 Census
Growth 2005-2010Growth 2000-2005Growth 1990-2000
2005 Estimated Households by Household Type
Family HouseholdsNon-family Households
2005 Estimated Group Quarters Population
2005 Households by Ethnicity: Hispanic or Latino
2005 Estimated Households by Household Income
Less than $15,000$15,000 to $24,999$25,000 to $34,999$35,000 to $49,999$50,000 to $74,999$75,000 to $99,999$100,000 to $149,999$150,000 to $249,999$250,000 to $499,999$500,000 or more
2005 Estimated Average Household Income
2005 Estimated Median Household Income
2005 Estimated Per Capita Income
Primary Market
12,48412,50912,50512,458
-0.20%0.03%0.38%
12,509
65.95%8,24934.05%4,260
679
61.04%7,636
12,509
30.59%3,82615.00%1,87612.66%1,58414.45%1,80814.67%1,835 6.33%792 4.70%588 1.24%155 0.32%40 0.04%5
$ 39,091
$ 28,486
$ 13,505
Primary and Secondary Markets
17,52817,61917,67117,419
-0.52%-0.29%1.44%
17,619
66.54%11,72533.46%5,894
754
59.67%10,513
17,619
27.82%4,90215.41%2,71512.99%2,29014.80%2,60815.05%2,651 7.04%1,240 5.47%963 1.10%194 0.29%51 0.03%6
$ 40,607
$ 30,210
$ 14,091
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Pop Facts:Demographic Snapshot (Part 2)
2005 Estimated Households by Type and Presence of Own Children*
Single Male HouseholderSingle Female HouseholderMarried Couple Families
With own childrenNo own children
Male HouseholderWith own childrenNo own children
Female HouseholderWith own childrenNo own children
Nonfamily: Male HouseholderNonfamily: Female Householder
2005 Estimated Households by Household Size*
1-person household2-person household3-person household4-person household5-person household6-person household7-or-more person household
2005 Estimated Average Household Size
2005 Estimated Households by Presence of People*
Households with 1 or more People Age 18 or under:
Married-Couple FamilyOther Family, Male HouseholderOther Family, Female HouseholderNonfamily, Male HouseholderNonfamily, Female Householder
Households with no People Age 18 or under:
Married-Couple FamilyOther Family, Male HouseholderOther Family, Female HouseholderNonfamily, Male HouseholderNonfamily, Female Householder
Primary Market
12,509
12.00%1,50116.09%2,01334.91%4,36719.10%2,38915.81%1,978 6.81%852 3.61%451 3.20%400
24.23%3,03116.93%2,118 7.30%913 3.56%445 2.41%301
12,509
28.09%3,51421.94%2,74416.42%2,05315.54%1,94410.08%1,261 4.65%581 3.28%411
2.88
12,509
44.05%5,510.592
20.58%2,574 4.19%524
18.91%2,366 0.26%33 0.10%13
55.95%6,998
14.33%1,792 2.62%327 5.32%665
15.29%1,91318.39%2,301
Primary and Secondary Markets
17,619
11.94%2,10415.46%2,72435.77%6,30319.27%3,39416.51%2,908 6.75%1,190 3.50%617 3.25%573
24.02%4,23216.66%2,936 7.36%1,297 3.70%653 2.35%414
17,619
27.40%4,82822.72%4,00316.71%2,94415.45%2,722 9.84%1,734 4.70%828 3.18%560
2.87
17,619
43.89%7,733.153
20.72%3,650 4.13%728
18.60%3,277 0.32%56 0.12%22
56.11%9,886
15.06%2,653 2.62%461 5.42%955
15.33%2,70117.68%3,116
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Pop Facts:Demographic Snapshot (Part 2)
2005 Estimated Households by Number of Vehicles*
No Vehicles1 Vehicle2 Vehicles3 Vehicles4 Vehicles5 or more Vehicles
2005 Estimated Average Number of Vehicles*
Family Households2010 Projection2005 Estimate2000 Census1990 Census
Growth 2005-2010Growth 2000-2005Growth 1990-2000
2005 Estimated Family Households by Household Income
Less than $15,000$15,000 to $24,999$25,000 to $34,999$35,000 to $49,999$50,000 to $74,999$75,000 to $99,999$100,000 to $149,999$150,000 to $249,999$250,000 to $499,999$500,000 or more
2005 Estimated Average Family Household Income
2005 Estimated Median Family Household Income
Primary Market
12,509
29.46%3,68641.76%5,22423.17%2,899 3.88%486 1.07%134 0.65%81
1.08
8,1738,2498,3038,372
-0.92%-0.65%-0.82%
8,249
21.70%1,79015.01%1,23813.46%1,11015.82%1,30518.16%1,498 8.36%690 5.88%485 1.24%103 0.33%27 0.04%3
$ 44,520
$ 34,875
Primary and Secondary Markets
17,619
26.60%4,68742.98%7,57324.20%4,263 4.17%734 1.41%249 0.64%113
1.13
11,58311,72511,83311,801
-1.20%-0.92%0.27%
11,725
19.80%2,32215.04%1,76313.98%1,63915.30%1,79418.52%2,172 9.46%1,109 6.53%766 1.03%120 0.31%36 0.03%3
$ 45,757
$ 36,153
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Pop Facts:Demographic Snapshot (Part 2)
2005 Estimated Families by Poverty Status*
Income above poverty levelMarried couple family
With own childrenNo own children
Male HouseholderWith own childrenNo own children
Female HouseholderWith own childrenNo own children
Income below poverty levelMarried couple family
With own childrenNo own children
Male HouseholderWith own childrenNo own children
Female HouseholderWith own childrenNo own children
2005 Estimated Population Age 16 and Over by Employment*
In Armed ForcesCivilian - EmployedCivilian - UnemployedNot in Labor Force
2005 Estimated Civilian Employed Population Age 16 and Over by Class of Worker
For-Profit Private WorkersNon-Profit Private WorkersLocal Government WorkersState Government WorkersFederal Government WorkersSelf-Employed WorkersUnpaid Family Workers
Primary Market
8,249
76.83%6,33846.39%3,82727.40%2,26118.99%1,566 7.66%632 4.20%346 3.47%286
22.77%1,87915.54%1,282 7.23%597
23.17%1,912 6.54%540 4.50%371 2.04%168 2.66%220 1.86%154 0.80%66
13.97%1,15212.72%1,049 1.25%103
26,795
0.01%346.71%12,517 5.15%1,381
48.12%12,894
12,517
80.05%10,020 5.81%728 6.49%812 1.83%229 1.78%223 3.50%438 0.53%67
Primary and Secondary Markets
11,725
78.52%9,20647.53%5,57327.45%3,21920.08%2,354 7.88%924 4.62%542 3.26%383
23.11%2,70915.73%1,844 7.37%865
21.48%2,518 6.23%730 4.16%488 2.06%242 2.26%265 1.66%195 0.60%71
12.99%1,52311.88%1,393 1.11%130
37,438
0.02%647.68%17,849 4.98%1,865
47.33%17,718
17,849
78.40%13,994 6.47%1,155 6.95%1,240 2.29%410 1.90%339 3.55%634 0.43%77
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Pop Facts:Demographic Snapshot (Part 2)
2005 Estimated Employed Population Age 16 and Over by Occupation*
Management, Business, and Financial Operations
Professional and Related OccupationsServiceSales and OfficeFarming, Fishing, and ForestryConstruction, Extraction, and Maintenance
Production, Transportation, and Material Moving
2005 Estimated Civilian Employed Population Age 16 and Over by Occupation Classification
Blue CollarWhite CollarService & Farm
2005 Estimated Workers Age 16 and Over by Transportation To Work
Drove AloneCar PooledPublic TransportationWalkedMotorcycleBicycleOther MeansWorked at Home
2005 Estimated Workers Age 16 and Over by Travel Time to Work
Less than 15 minutes15 to 29 Minutes30 to 44 Minutes45 to 59 Minutes60 or more Minutes
2005 Estimated Average Travel Time to Work in Minutes
2005 Estimated Tenure of Occupied Housing Units
Owner OccupiedRenter Occupied
2005 Owner Occupied Housing - Average Length of Residence
Primary Market
12,517
6.33%793
14.21%1,77919.69%2,46422.50%2,817 0.49%62 8.77%1,098
27.99%3,504
12,517
36.77%4,60243.05%5,38820.18%2,526
12,087
61.07%7,38223.63%2,856 5.91%714 4.64%560 0.00%0 0.19%23 2.13%257 2.44%294
11,793
34.36%4,05236.83%4,34318.60%2,193 5.27%621 4.95%584
24.15
12,509
30.37%3,79969.63%8,710
9
Primary and Secondary Markets
17,849
7.35%1,311
15.48%2,76219.77%3,52922.90%4,088 0.39%70 8.50%1,516
25.62%4,573
17,849
34.12%6,08945.69%8,15520.20%3,605
17,227
63.20%10,88722.23%3,829 6.23%1,074 3.79%654 0.00%0 0.22%38 2.23%385 2.09%360
16,866
34.70%5,85237.51%6,32717.27%2,912 5.74%968 4.79%807
23.93
17,619
32.16%5,66767.84%11,952
9
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Pop Facts:Demographic Snapshot (Part 2)
2005 Estimated All Owner-Occupied Housing Units by Value
Less than $20,000$20,000 to $39,999$40,000 to $59,999$60,000 to $79,999$80,000 to $99,999$100,000 to $149,999$150,000 to $199,999$200,000 to $299,999$300,000 to $399,999$400,000 to $499,999$500,000 to $749,999$750,000 to $999,999$1,000,000 or more
2005 Estimated Median Owner Occupied Housing Value
2005 Estimated Housing Units by Units in Structure*
1 Unit Attached1 Unit Detached2 Units3 to 19 Units20 to 49 Units50 or More UnitsMobile Home or TrailerBoat, RV, Van, etc.
Dominant structure type
2005 Estimated Housing Units by Year Structure Built
1999 to March 20051995 to 19981990 to 19941980 to 19891970 to 19791960 to 19691950 to 19591940 to 19491939 or Earlier
2005 Estimated Median Year Structure Built**
Dominant Year Structure Built
*In contrast to Claritas Demographic Estimates, "smoothed" data items are Census 2000 tables made consistent with current year estimated and 5 year projected base counts.
** Median Year Built will be unreliable if more than half of the Housing Units in this report area were built in 1939 or earlier.
Primary Market
3,799
0.00%0 0.43%16 0.87%33 2.94%112 4.47%170
19.39%73731.14%1,18336.16%1,374 3.26%124 0.60%23 0.74%28 0.00%0 0.00%0
185,164
13,158
2.89%38018.18%2,39219.72%2,59445.67%6,010 4.17%548 9.21%1,211 0.08%11 0.09%12
3 to 19 uni...
13,158
4.28%563 0.92%121 1.51%199 8.26%1,087
10.77%1,41812.33%1,62211.97%1,57512.66%1,66637.30%4,907
1,950
1939 or E...
Primary and Secondary Markets
5,667
0.00%0 0.52%29 0.90%51 2.89%164 4.74%268
21.30%1,20729.17%1,65333.84%1,918 4.54%257 1.13%64 0.99%56 0.00%0 0.00%0
183,707
18,502
3.33%61619.04%3,52220.35%3,76544.51%8,235 4.14%766 8.41%1,557 0.16%29 0.06%12
3 to 19 uni...
18,502
4.23%782 0.85%158 1.86%343 9.38%1,736 9.48%1,754
11.41%2,11011.54%2,13512.21%2,25839.05%7,224
1,949
1939 or E...
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Effective Buying Income
2005 Demographic TotalsPopulationHouseholdsFamiliesGroup Quarters PopulationHousing Units
2005 Average Household Size2005 Median Age2005 Median Household Income2005 Median All Owner-Occupied Housing Value
2005 Estimated Households by Effective Buying Income
Less than $15,000$15,000 to $24,999$25,000 to $34,999$35,000 to $49,999$50,000 to $74,999$75,000 to $99,999$100,000 to $149,999$150,000 to $249,999$250,000 to $499,999$500,000 or more
2005 Estimated Average Household Effective Buying Income
2005 Estimated Median Household Effective Buying Income
Primary Market
%
36,74812,509
8,249679
13,158
2.8830.92
$ 28,486$ 185,164
12,509
32.76%4,09818.55%2,32015.35%1,92115.77%1,97312.19%1,525 3.52%440 1.50%187 0.21%26 0.12%14 0.04%5
$ 30,667
$ 24,295
Primary and Secondary Markets
%
51,38117,61911,725
75418,502
2.8730.98
$ 30,210$ 183,707
17,619
30.04%5,29319.10%3,36615.53%2,73616.38%2,88513.11%2,310 4.10%723 1.41%248 0.19%33 0.10%18 0.03%6
$ 31,757
$ 25,549
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Effective Buying Income
2010 Demographic TotalsPopulationHouseholdsFamiliesGroup Quarters PopulationHousing Units
2010 Average Household Size2010 Median Age2010 Median Household Income2010 Median All Owner-Occupied Housing Value
2010 Projected Households by Effective Buying Income
Less than $15,000$15,000 to $24,999$25,000 to $34,999$35,000 to $49,999$50,000 to $74,999$75,000 to $99,999$100,000 to $149,999$150,000 to $249,999$250,000 to $499,999$500,000 or more
2010 Projected Average Household Effective Buying Income
2010 Projected Median Household Effective Buying Income
Primary Market
%
37,03112,484
8,173693
13,120
2.9132.30
$ 31,377$ 236,939
12,484
29.82%3,72217.98%2,24514.85%1,85416.42%2,04913.73%1,714 4.50%561 2.18%272 0.28%35 0.15%19 0.10%13
$ 33,673
$ 26,482
Primary and Secondary Markets
%
51,74417,52811,583
77018,391
2.9132.36
$ 33,085$ 234,694
17,528
27.28%4,78318.34%3,21415.11%2,64816.88%2,95814.48%2,538 5.16%904 2.26%396 0.26%46 0.14%25 0.09%16
$ 34,855
$ 27,897
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Workplace Business & Employment Report
Total BusinessesPrivate SectorPublic Sector
Retail TradeHome Improvement StoresGeneral merchandise storesFood storesAuto dealers, gas stationsApparel, accessory storesFurniture, home furnishingsEating & drinking placesMiscellaneous Retail Stores
Finance, Insurance, Real EstateBanks, saving & lending inst.Security, commodity brokersInsurance carriers & AgenciesReal estate, Holding cos.
ServicesHotels & other lodgingPersonal servicesBusiness servicesMotion pictures & AmusementHealth servicesLegal servicesEducational servicesSocial servicesOther Services
Agriculture & Natural ResourcesResource ExtractionConstructionManufacturingTransport/Communication, UtilitiesWholesale TradeGovernment
Number of EmployeesEmployees per BusinessResidential PopulationResidential Population per BusinessNumber of HouseholdsTotal Employees Working at Home
Primary Market
Number ofBusinesses
TotalEmployees
Employeesper
Business1,034 12,882 12.5
993 11,815 11.942 1,067 25.6
262 1,689 6.48 34 4.25 54 10.7
56 254 4.529 321 11.114 67 4.933 116 3.565 610 9.352 233 4.5
73 495 6.817 187 11.2
1 4 2.813 39 3.042 265 6.3
462 5,130 11.12 23 13.7
145 467 3.280 656 8.212 72 6.147 755 16.248 171 3.629 1,772 61.441 900 21.759 313 5.3
9 46 5.44 46 10.3
51 396 7.856 3,150 55.943 591 13.932 272 8.442 1,067 25.6
12,88212.5
36,74835.5
12,509294
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Workplace Business & Employment Report
Total BusinessesPrivate SectorPublic Sector
Retail TradeHome Improvement StoresGeneral merchandise storesFood storesAuto dealers, gas stationsApparel, accessory storesFurniture, home furnishingsEating & drinking placesMiscellaneous Retail Stores
Finance, Insurance, Real EstateBanks, saving & lending inst.Security, commodity brokersInsurance carriers & AgenciesReal estate, Holding cos.
ServicesHotels & other lodgingPersonal servicesBusiness servicesMotion pictures & AmusementHealth servicesLegal servicesEducational servicesSocial servicesOther Services
Agriculture & Natural ResourcesResource ExtractionConstructionManufacturingTransport/Communication, UtilitiesWholesale TradeGovernment
Number of EmployeesEmployees per BusinessResidential PopulationResidential Population per BusinessNumber of HouseholdsTotal Employees Working at Home
Primary and Secondary Markets
Number ofBusinesses
TotalEmployees
Employeesper
Business1,395 18,086 13.01,339 16,805 12.5
56 1,282 23.0
332 2,098 6.311 47 4.1
9 102 11.669 284 4.134 345 10.217 78 4.641 150 3.684 765 9.166 327 4.9
95 665 7.022 258 11.7
2 5 3.314 43 3.057 359 6.3
644 8,848 13.71 4 3.8
194 604 3.1103 877 8.5
14 78 5.691 3,217 35.463 214 3.441 2,315 56.056 1,111 19.881 428 5.3
12 69 5.54 46 10.3
74 553 7.569 3,371 48.860 771 12.949 385 7.956 1,282 23.0
18,08613.0
51,38136.8
17,619360
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerSummary Report
TOTAL SPECIFIED CONSUMER EXPENDITURES
FOOD AT HOMEBakery ProductsCereals & Cereal ProductsDairy Products
Fresh Milk & CreamOther Dairy Products
Fats & OilsFish & SeafoodFruits & VegetablesJuicesMeats (All)Non-Alcoholic BeveragesPrepared FoodsSugar & Other Sweets
FOOD AWAY FROM HOME & ALCOHOLAlcoholic Beverages
Alcoholic Beverages at HomeAlcoholic Beverages Away from Home
Food Away from HomeLunchDinnerBreakfast & Brunch
Primary Market
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
$ 431,926,888 $ 495,479,103 $ 34,529 $ 39,688 2.94% 75
16.66%$ 71,955,935 15.53%$ 76,943,615 $ 5,752 $ 6,163 1.39% 105 1.73%$ 7,467,737 1.56%$ 7,713,681 $ 597 $ 618 0.66% 105 1.01%$ 4,342,013 0.91%$ 4,490,137 $ 347 $ 360 0.68% 115 1.77%$ 7,636,241 1.60%$ 7,909,845 $ 610 $ 634 0.72% 108 0.46%$ 1,999,693 0.40%$ 1,992,091 $ 160 $ 160 -0.08% 110 1.04%$ 4,511,912 0.93%$ 4,595,514 $ 361 $ 368 0.37% 101 0.14%$ 618,881 0.14%$ 690,851 $ 49 $ 55 2.33% 100 0.42%$ 1,801,657 0.41%$ 2,025,584 $ 144 $ 162 2.49% 119 2.26%$ 9,780,399 2.18%$ 10,793,233 $ 782 $ 865 2.07% 117 0.61%$ 2,614,237 0.56%$ 2,797,553 $ 209 $ 224 1.40% 127 3.99%$ 17,217,238 3.77%$ 18,703,221 $ 1,376 $ 1,498 1.73% 125 1.54%$ 6,636,715 1.28%$ 6,356,342 $ 531 $ 509 -0.84% 97 2.36%$ 10,178,779 2.35%$ 11,660,478 $ 814 $ 934 2.91% 78 0.85%$ 3,677,371 0.77%$ 3,817,975 $ 294 $ 306 0.76% 82
15.20%$ 65,635,510 14.60%$ 72,331,509 $ 5,247 $ 5,794 2.04% 88 3.12%$ 13,459,754 2.92%$ 14,486,648 $ 1,076 $ 1,160 1.53% 89 2.26%$ 9,752,390 2.10%$ 10,381,666 $ 780 $ 832 1.29% 93 0.86%$ 3,708,883 0.83%$ 4,106,612 $ 296 $ 329 2.14% 78
12.08%$ 52,175,756 11.67%$ 57,844,861 $ 4,171 $ 4,633 2.17% 88 3.68%$ 15,892,513 3.77%$ 18,659,956 $ 1,270 $ 1,495 3.48% 92 3.61%$ 15,582,529 3.24%$ 16,037,445 $ 1,246 $ 1,285 0.58% 88 1.08%$ 4,671,394 1.19%$ 5,893,616 $ 373 $ 472 5.23% 100
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerSummary Report
TOTAL SPECIFIED CONSUMER EXPENDITURES
FOOD AT HOMEBakery ProductsCereals & Cereal ProductsDairy Products
Fresh Milk & CreamOther Dairy Products
Fats & OilsFish & SeafoodFruits & VegetablesJuicesMeats (All)Non-Alcoholic BeveragesPrepared FoodsSugar & Other Sweets
FOOD AWAY FROM HOME & ALCOHOLAlcoholic Beverages
Alcoholic Beverages at HomeAlcoholic Beverages Away from Home
Food Away from HomeLunchDinnerBreakfast & Brunch
Primary and Secondary Markets
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
$ 621,663,264 $ 712,332,374 $ 35,284 $ 40,639 2.92% 76
16.38%$ 101,846,286 15.26%$ 108,720,570 $ 5,780 $ 6,203 1.35% 105 1.70%$ 10,591,076 1.53%$ 10,912,719 $ 601 $ 623 0.61% 106 0.99%$ 6,132,308 0.89%$ 6,329,662 $ 348 $ 361 0.64% 115 1.74%$ 10,813,356 1.57%$ 11,172,395 $ 614 $ 637 0.66% 108 0.45%$ 2,818,244 0.39%$ 2,802,128 $ 160 $ 160 -0.11% 110 1.03%$ 6,421,141 0.91%$ 6,516,659 $ 364 $ 372 0.30% 102 0.14%$ 874,664 0.14%$ 973,023 $ 50 $ 56 2.25% 100 0.41%$ 2,551,003 0.40%$ 2,863,431 $ 145 $ 163 2.45% 120 2.22%$ 13,822,923 2.14%$ 15,239,470 $ 785 $ 869 2.05% 117 0.59%$ 3,696,869 0.55%$ 3,950,735 $ 210 $ 225 1.37% 128 3.90%$ 24,247,049 3.70%$ 26,333,445 $ 1,376 $ 1,502 1.72% 125 1.51%$ 9,381,837 1.26%$ 8,975,215 $ 532 $ 512 -0.87% 98 2.34%$ 14,517,554 2.33%$ 16,573,145 $ 824 $ 946 2.83% 79 0.84%$ 5,239,069 0.76%$ 5,418,234 $ 297 $ 309 0.68% 83
15.17%$ 94,277,467 14.55%$ 103,618,920 $ 5,351 $ 5,912 1.98% 90 3.10%$ 19,289,802 2.91%$ 20,725,881 $ 1,095 $ 1,182 1.49% 90 2.24%$ 13,929,353 2.08%$ 14,811,569 $ 791 $ 845 1.27% 95 0.86%$ 5,362,518 0.83%$ 5,916,543 $ 304 $ 338 2.07% 80
12.06%$ 74,987,665 11.64%$ 82,893,038 $ 4,256 $ 4,729 2.11% 90 3.66%$ 22,761,065 3.74%$ 26,664,649 $ 1,292 $ 1,521 3.43% 94 3.61%$ 22,465,112 3.24%$ 23,057,687 $ 1,275 $ 1,315 0.53% 90 1.07%$ 6,661,760 1.18%$ 8,389,108 $ 378 $ 479 5.19% 101
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerSummary Report
FOOD & BEVERAGES BY CHANNEL** Includes items categorized elsewhere
Food/Goods/Beverages at Grocery StoresFood/Non-Alcoholic Beverages at Convenience Store
Food/Non-Alcoholic Beverages at Grocery Store
DAY CARE, EDUCATION & CONTRIBUTIONS
All Day CareContributions (All)Education
Room & BoardTuition & School Supplies
HEALTHCAREMedical ServicesPrescription DrugsMedical Supplies
Primary Market
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
13.30%$ 57,436,045 12.60%$ 62,445,103 $ 4,592 $ 5,002 1.74% 95 1.35%$ 5,828,526 1.17%$ 5,779,526 $ 466 $ 463 -0.17% 111
14.45%$ 62,428,441 13.33%$ 66,050,983 $ 4,991 $ 5,291 1.16% 94
6.54%$ 28,241,516 6.53%$ 32,358,019 $ 2,258 $ 2,592 2.92% 66
0.82%$ 3,538,666 0.80%$ 3,971,269 $ 283 $ 318 2.45% 86 3.52%$ 15,205,274 3.43%$ 16,998,825 $ 1,216 $ 1,362 2.36% 65 2.20%$ 9,497,576 2.30%$ 11,387,925 $ 759 $ 912 3.98% 63 0.14%$ 610,622 0.12%$ 603,311 $ 49 $ 48 -0.24% 59 2.06%$ 8,888,929 2.18%$ 10,786,019 $ 711 $ 864 4.27% 64
7.11%$ 30,723,380 8.98%$ 44,494,618 $ 2,456 $ 3,564 8.96% 66 2.99%$ 12,909,233 3.12%$ 15,469,459 $ 1,032 $ 1,239 3.97% 69 3.86%$ 16,684,260 5.58%$ 27,639,111 $ 1,334 $ 2,214 13.13% 65 0.26%$ 1,132,683 0.28%$ 1,389,354 $ 91 $ 111 4.53% 66
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerSummary Report
FOOD & BEVERAGES BY CHANNEL** Includes items categorized elsewhere
Food/Goods/Beverages at Grocery StoresFood/Non-Alcoholic Beverages at Convenience Store
Food/Non-Alcoholic Beverages at Grocery Store
DAY CARE, EDUCATION & CONTRIBUTIONS
All Day CareContributions (All)Education
Room & BoardTuition & School Supplies
HEALTHCAREMedical ServicesPrescription DrugsMedical Supplies
Primary and Secondary Markets
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
13.09%$ 81,384,055 12.42%$ 88,438,530 $ 4,619 $ 5,045 1.73% 95 1.33%$ 8,299,201 1.15%$ 8,218,177 $ 471 $ 469 -0.20% 112
14.22%$ 88,410,030 13.13%$ 93,494,913 $ 5,018 $ 5,334 1.15% 94
6.53%$ 40,577,318 6.54%$ 46,584,387 $ 2,303 $ 2,658 2.96% 68
0.82%$ 5,089,368 0.80%$ 5,713,183 $ 289 $ 326 2.45% 88 3.52%$ 21,883,956 3.44%$ 24,478,323 $ 1,242 $ 1,397 2.37% 66 2.19%$ 13,603,994 2.30%$ 16,392,882 $ 772 $ 935 4.10% 64 0.14%$ 879,941 0.12%$ 875,161 $ 50 $ 50 -0.11% 61 2.05%$ 12,726,768 2.18%$ 15,519,670 $ 722 $ 885 4.39% 65
7.09%$ 44,098,365 8.91%$ 63,459,635 $ 2,503 $ 3,620 8.78% 68 2.99%$ 18,573,015 3.12%$ 22,221,498 $ 1,054 $ 1,268 3.93% 70 3.84%$ 23,890,185 5.51%$ 39,235,968 $ 1,356 $ 2,238 12.85% 66 0.26%$ 1,639,561 0.28%$ 2,006,711 $ 93 $ 114 4.48% 67
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerSummary Report
HOUSEHOLD FURNISHINGS & APPLIANCES
FurnitureBedroom FurnitureLiving/Dining Room FurnitureOther Furniture
Household TextilesDomestic TextilesWindow & Furniture Covers
Major Household AppliancesMiscellaneous Household EquipmentSmall Appliances & Housewares
HOUSING RELATED & PERSONALHousing Expenses
Fuels & UtilitiesTelephone Services
Household RepairsHousehold ServicesHousekeeping SuppliesPersonal Expenses and Services
PERSONAL CARE & SMOKING PRODUCTSPersonal Care Products & Services
Personal Care ServicesSmoking Products & Supplies
PET EXPENSES
Primary Market
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
4.28%$ 18,506,125 4.18%$ 20,700,236 $ 1,479 $ 1,658 2.37% 53
1.24%$ 5,369,096 1.20%$ 5,948,867 $ 429 $ 477 2.16% 55 0.38%$ 1,645,132 0.37%$ 1,818,804 $ 132 $ 146 2.11% 62 0.50%$ 2,169,597 0.46%$ 2,298,751 $ 173 $ 184 1.19% 50 0.36%$ 1,557,653 0.37%$ 1,834,297 $ 125 $ 147 3.55% 56 0.87%$ 3,747,739 0.88%$ 4,355,050 $ 300 $ 349 3.24% 57 0.40%$ 1,746,182 0.43%$ 2,113,481 $ 140 $ 169 4.21% 65 0.46%$ 2,003,248 0.45%$ 2,243,045 $ 160 $ 180 2.39% 51 0.52%$ 2,252,237 0.47%$ 2,304,575 $ 180 $ 185 0.46% 57 0.82%$ 3,523,800 0.81%$ 3,991,027 $ 282 $ 320 2.65% 53 0.84%$ 3,613,254 0.83%$ 4,100,718 $ 289 $ 328 2.70% 46
9.67%$ 41,748,416 9.32%$ 46,192,223 $ 3,337 $ 3,700 2.13% 70 3.55%$ 15,351,999 3.12%$ 15,483,204 $ 1,227 $ 1,240 0.17% 97 1.13%$ 4,876,692 0.79%$ 3,892,182 $ 390 $ 312 -4.04% 200 2.43%$ 10,477,058 2.34%$ 11,592,517 $ 838 $ 929 2.13% 78 1.43%$ 6,178,346 1.38%$ 6,829,541 $ 494 $ 547 2.11% 42 1.34%$ 5,798,378 1.37%$ 6,780,822 $ 464 $ 543 3.39% 91 0.88%$ 3,812,655 0.94%$ 4,666,636 $ 305 $ 374 4.48% 93 2.46%$ 10,607,039 2.51%$ 12,432,020 $ 848 $ 996 3.44% 57
4.35%$ 18,788,587 4.27%$ 21,158,290 $ 1,502 $ 1,695 2.52% 89 2.14%$ 9,250,755 2.18%$ 10,788,486 $ 740 $ 864 3.32% 84 0.92%$ 3,984,260 0.97%$ 4,807,952 $ 319 $ 385 4.13% 74 2.21%$ 9,537,832 2.09%$ 10,369,804 $ 762 $ 831 1.74% 94
0.74%$ 3,181,654 0.80%$ 3,971,967 $ 254 $ 318 4.97% 54
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerSummary Report
HOUSEHOLD FURNISHINGS & APPLIANCES
FurnitureBedroom FurnitureLiving/Dining Room FurnitureOther Furniture
Household TextilesDomestic TextilesWindow & Furniture Covers
Major Household AppliancesMiscellaneous Household EquipmentSmall Appliances & Housewares
HOUSING RELATED & PERSONALHousing Expenses
Fuels & UtilitiesTelephone Services
Household RepairsHousehold ServicesHousekeeping SuppliesPersonal Expenses and Services
PERSONAL CARE & SMOKING PRODUCTSPersonal Care Products & Services
Personal Care ServicesSmoking Products & Supplies
PET EXPENSES
Primary and Secondary Markets
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
4.36%$ 27,077,895 4.26%$ 30,310,613 $ 1,537 $ 1,729 2.39% 55
1.26%$ 7,830,795 1.22%$ 8,702,681 $ 444 $ 496 2.23% 57 0.38%$ 2,390,397 0.37%$ 2,646,561 $ 136 $ 151 2.14% 64 0.51%$ 3,171,713 0.47%$ 3,376,107 $ 180 $ 193 1.29% 52 0.37%$ 2,273,312 0.38%$ 2,683,965 $ 129 $ 153 3.61% 58 0.88%$ 5,458,598 0.89%$ 6,356,368 $ 310 $ 363 3.29% 59 0.41%$ 2,541,704 0.43%$ 3,072,184 $ 144 $ 175 4.17% 68 0.47%$ 2,918,788 0.46%$ 3,286,013 $ 166 $ 187 2.52% 53 0.53%$ 3,293,315 0.47%$ 3,364,375 $ 187 $ 192 0.43% 59 0.83%$ 5,174,233 0.82%$ 5,851,774 $ 294 $ 334 2.62% 55 0.86%$ 5,320,955 0.85%$ 6,035,415 $ 302 $ 344 2.69% 49
9.69%$ 60,228,742 9.34%$ 66,554,362 $ 3,418 $ 3,797 2.10% 71 3.52%$ 21,890,823 3.10%$ 22,078,838 $ 1,242 $ 1,260 0.17% 98 1.11%$ 6,921,822 0.77%$ 5,508,048 $ 393 $ 314 -4.08% 201 2.41%$ 14,971,294 2.33%$ 16,572,698 $ 850 $ 945 2.14% 79 1.48%$ 9,180,853 1.43%$ 10,152,310 $ 521 $ 579 2.12% 44 1.33%$ 8,250,465 1.36%$ 9,663,994 $ 468 $ 551 3.43% 92 0.87%$ 5,418,033 0.93%$ 6,620,562 $ 308 $ 378 4.44% 94 2.49%$ 15,488,568 2.53%$ 18,038,660 $ 879 $ 1,029 3.29% 59
4.32%$ 26,845,866 4.23%$ 30,104,537 $ 1,524 $ 1,717 2.43% 90 2.14%$ 13,282,446 2.17%$ 15,465,911 $ 754 $ 882 3.29% 85 0.93%$ 5,776,781 0.98%$ 6,953,825 $ 328 $ 397 4.08% 76 2.18%$ 13,563,421 2.06%$ 14,638,626 $ 770 $ 835 1.59% 95
0.75%$ 4,640,728 0.81%$ 5,795,188 $ 263 $ 331 4.98% 56
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerSummary Report
SPORTS & ENTERTAINMENTPhotographic Equipment/SuppliesReading MaterialsSports & Recreation
Sports EquipmentTravel ExpensesTV, Radio, & Sound Equipment
TRANSPORTATION & AUTO EXPENSESAutomotive Maintenance/Repair/OtherGasolineDiesel FuelVehicle Purchases & Leases
New Automobiles/Trucks/VansUsed Vehicles
Rented VehiclesTowing ChargesBoats/Outboard Motor, Etc.
TOTAL APPARELWomen's ApparelMen's ApparelGirl's ApparelBoy's ApparelInfant's ApparelFootwear (Excluding Infants)Other Apparel Products & Services
Primary Market
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
9.46%$ 40,866,269 9.84%$ 48,778,218 $ 3,267 $ 3,907 3.87% 66 0.23%$ 988,580 0.21%$ 1,023,089 $ 79 $ 82 0.70% 62 0.91%$ 3,934,126 0.80%$ 3,988,347 $ 315 $ 319 0.28% 62 2.17%$ 9,380,482 2.33%$ 11,556,910 $ 750 $ 926 4.64% 58 1.19%$ 5,155,295 1.28%$ 6,320,238 $ 412 $ 506 4.52% 55 2.53%$ 10,942,910 2.68%$ 13,288,036 $ 875 $ 1,064 4.29% 66 3.62%$ 15,620,171 3.82%$ 18,921,835 $ 1,249 $ 1,516 4.23% 73
15.69%$ 67,770,293 15.97%$ 79,121,183 $ 5,418 $ 6,338 3.35% 62 2.99%$ 12,929,800 3.05%$ 15,100,725 $ 1,034 $ 1,210 3.36% 63 3.08%$ 13,300,261 3.64%$ 18,039,551 $ 1,063 $ 1,445 7.13% 77 0.03%$ 130,974 0.03%$ 145,151 $ 10 $ 12 2.16% 86 9.09%$ 39,247,177 8.76%$ 43,412,914 $ 3,138 $ 3,477 2.12% 59 6.31%$ 27,251,451 5.85%$ 28,968,609 $ 2,179 $ 2,320 1.26% 73 2.78%$ 11,996,906 2.92%$ 14,445,317 $ 959 $ 1,157 4.08% 42 0.28%$ 1,217,149 0.28%$ 1,410,430 $ 97 $ 113 3.18% 54 0.02%$ 66,704 0.02%$ 77,166 $ 5 $ 6 3.14% 91 0.20%$ 878,228 0.19%$ 935,245 $ 70 $ 75 1.30% 25
10.31%$ 44,544,610 9.98%$ 49,462,979 $ 3,561 $ 3,962 2.21% 85 2.65%$ 11,439,396 2.58%$ 12,802,628 $ 914 $ 1,025 2.38% 78 2.05%$ 8,834,239 1.91%$ 9,439,839 $ 706 $ 756 1.37% 83 0.79%$ 3,390,741 0.77%$ 3,837,472 $ 271 $ 307 2.64% 105 0.80%$ 3,449,359 0.77%$ 3,820,080 $ 276 $ 306 2.15% 111 0.35%$ 1,492,600 0.32%$ 1,598,450 $ 119 $ 128 1.42% 113 1.23%$ 5,302,331 1.18%$ 5,823,934 $ 424 $ 467 1.97% 87 2.46%$ 10,645,495 2.45%$ 12,149,535 $ 851 $ 973 2.83% 82
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerSummary Report
SPORTS & ENTERTAINMENTPhotographic Equipment/SuppliesReading MaterialsSports & Recreation
Sports EquipmentTravel ExpensesTV, Radio, & Sound Equipment
TRANSPORTATION & AUTO EXPENSESAutomotive Maintenance/Repair/OtherGasolineDiesel FuelVehicle Purchases & Leases
New Automobiles/Trucks/VansUsed Vehicles
Rented VehiclesTowing ChargesBoats/Outboard Motor, Etc.
TOTAL APPARELWomen's ApparelMen's ApparelGirl's ApparelBoy's ApparelInfant's ApparelFootwear (Excluding Infants)Other Apparel Products & Services
Primary and Secondary Markets
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
9.55%$ 59,354,997 9.94%$ 70,803,549 $ 3,369 $ 4,039 3.86% 68 0.23%$ 1,456,778 0.21%$ 1,504,103 $ 83 $ 86 0.65% 65 0.92%$ 5,738,716 0.81%$ 5,787,332 $ 326 $ 330 0.17% 64 2.20%$ 13,687,667 2.37%$ 16,895,373 $ 777 $ 964 4.69% 60 1.22%$ 7,554,811 1.30%$ 9,277,386 $ 429 $ 529 4.56% 57 2.57%$ 15,946,145 2.72%$ 19,362,225 $ 905 $ 1,105 4.28% 68 3.62%$ 22,525,691 3.83%$ 27,254,517 $ 1,278 $ 1,555 4.20% 74
15.95%$ 99,126,073 16.23%$ 115,598,408 $ 5,626 $ 6,595 3.32% 64 3.07%$ 19,091,632 3.12%$ 22,233,370 $ 1,084 $ 1,268 3.29% 66 3.10%$ 19,275,963 3.66%$ 26,063,767 $ 1,094 $ 1,487 7.04% 79 0.03%$ 190,463 0.03%$ 210,697 $ 11 $ 12 2.12% 88 9.23%$ 57,353,231 8.91%$ 63,453,151 $ 3,255 $ 3,620 2.13% 62 6.34%$ 39,425,698 5.87%$ 41,837,919 $ 2,238 $ 2,387 1.22% 75 2.88%$ 17,929,042 3.03%$ 21,616,946 $ 1,018 $ 1,233 4.11% 44 0.29%$ 1,789,631 0.29%$ 2,073,999 $ 102 $ 118 3.18% 56 0.02%$ 95,295 0.02%$ 110,342 $ 5 $ 6 3.16% 92 0.21%$ 1,329,859 0.20%$ 1,453,083 $ 75 $ 83 1.85% 27
10.24%$ 63,637,895 9.94%$ 70,829,665 $ 3,612 $ 4,041 2.26% 87 2.63%$ 16,351,972 2.58%$ 18,383,373 $ 928 $ 1,049 2.48% 79 2.03%$ 12,609,115 1.90%$ 13,505,308 $ 716 $ 770 1.42% 84 0.77%$ 4,811,090 0.76%$ 5,441,599 $ 273 $ 310 2.62% 105 0.78%$ 4,861,867 0.76%$ 5,392,712 $ 276 $ 308 2.18% 111 0.34%$ 2,137,443 0.32%$ 2,289,014 $ 121 $ 131 1.42% 115 1.21%$ 7,549,182 1.17%$ 8,312,573 $ 428 $ 474 2.02% 87 2.47%$ 15,330,052 2.46%$ 17,517,682 $ 870 $ 999 2.85% 84
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerRetail Store Type
TOTAL SPECIFIED CONSUMER EXPENDITURES
All Retail Stores
Grocery StoresConvenience StoresEating PlacesDrinking PlacesHealth & Personal Care StoresTotal Accommodation & Food Services
Building Material & Garden Equipment & Supplies Dealers
Hardware StoresHome CentersNursery & Garden CentersLawn & Garden Equipment & Supplies Dealers
GAFO: General Merchandise, Apparel, Furniture, Other
General Merchandise StoresWarehouse Clubs & SuperstoresFull-Service RestaurantsLimited Service Eating Places
Furniture StoresOther Home Furnishing Stores
Primary Market
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
$ 431,926,888 $ 495,479,103 $ 34,529 $ 39,688 2.94% 75
63.21%$ 273,039,385 63.02%$ 312,231,939 $ 21,827 $ 25,010 2.87% 75
17.46%$ 75,411,342 16.74%$ 82,942,140 $ 6,029 $ 6,644 2.00% 100 0.83%$ 3,566,646 0.77%$ 3,829,007 $ 285 $ 307 1.47% 92 9.09%$ 39,259,266 8.99%$ 44,542,854 $ 3,138 $ 3,568 2.69% 91 0.37%$ 1,578,869 0.36%$ 1,766,695 $ 126 $ 142 2.38% 79 3.68%$ 15,881,763 4.60%$ 22,787,016 $ 1,270 $ 1,825 8.70% 72
11.05%$ 47,707,980 10.94%$ 54,195,968 $ 3,814 $ 4,341 2.72% 88
1.16%$ 4,995,209 1.07%$ 5,278,817 $ 399 $ 423 1.14% 48
0.15%$ 638,016 0.14%$ 698,221 $ 51 $ 56 1.89% 55 0.29%$ 1,242,272 0.27%$ 1,313,808 $ 99 $ 105 1.15% 49 0.17%$ 715,385 0.16%$ 778,637 $ 57 $ 62 1.77% 56 0.19%$ 842,028 0.18%$ 907,673 $ 67 $ 73 1.56% 55
18.85%$ 81,439,370 18.76%$ 92,948,726 $ 6,510 $ 7,445 2.83% 71
9.80%$ 42,342,822 9.86%$ 48,860,020 $ 3,385 $ 3,914 3.08% 79 2.79%$ 12,037,230 2.72%$ 13,497,863 $ 962 $ 1,081 2.43% 89 4.57%$ 19,731,034 4.47%$ 22,146,812 $ 1,577 $ 1,774 2.45% 81 4.52%$ 19,529,441 4.52%$ 22,397,904 $ 1,561 $ 1,794 2.94% 103
1.05%$ 4,517,017 1.01%$ 4,997,396 $ 361 $ 400 2.13% 53 0.59%$ 2,542,271 0.58%$ 2,898,215 $ 203 $ 232 2.80% 43
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerRetail Store Type
TOTAL SPECIFIED CONSUMER EXPENDITURES
All Retail Stores
Grocery StoresConvenience StoresEating PlacesDrinking PlacesHealth & Personal Care StoresTotal Accommodation & Food Services
Building Material & Garden Equipment & Supplies Dealers
Hardware StoresHome CentersNursery & Garden CentersLawn & Garden Equipment & Supplies Dealers
GAFO: General Merchandise, Apparel, Furniture, Other
General Merchandise StoresWarehouse Clubs & SuperstoresFull-Service RestaurantsLimited Service Eating Places
Furniture StoresOther Home Furnishing Stores
Primary and Secondary Markets
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
$ 621,663,264 $ 712,332,374 $ 35,284 $ 40,639 2.92% 76
63.16%$ 392,611,528 62.96%$ 448,475,382 $ 22,283 $ 25,586 2.85% 76
17.21%$ 106,962,252 16.48%$ 117,401,439 $ 6,071 $ 6,698 1.95% 100 0.82%$ 5,077,058 0.76%$ 5,431,460 $ 288 $ 310 1.40% 93 9.06%$ 56,327,212 8.95%$ 63,731,087 $ 3,197 $ 3,636 2.63% 92 0.37%$ 2,278,561 0.36%$ 2,541,998 $ 129 $ 145 2.31% 81 3.66%$ 22,736,922 4.55%$ 32,417,893 $ 1,290 $ 1,849 8.52% 73
11.02%$ 68,512,711 10.90%$ 77,638,172 $ 3,889 $ 4,429 2.66% 90
1.18%$ 7,356,865 1.09%$ 7,767,849 $ 418 $ 443 1.12% 51
0.15%$ 931,022 0.14%$ 1,020,733 $ 53 $ 58 1.93% 57 0.29%$ 1,826,870 0.27%$ 1,932,144 $ 104 $ 110 1.15% 51 0.17%$ 1,046,394 0.16%$ 1,135,556 $ 59 $ 65 1.70% 58 0.20%$ 1,233,169 0.19%$ 1,326,285 $ 70 $ 76 1.51% 57
18.84%$ 117,146,843 18.78%$ 133,796,829 $ 6,649 $ 7,633 2.84% 73
9.75%$ 60,626,664 9.82%$ 69,930,091 $ 3,441 $ 3,990 3.07% 80 2.76%$ 17,144,610 2.69%$ 19,195,842 $ 973 $ 1,095 2.39% 90 4.58%$ 28,497,336 4.47%$ 31,864,810 $ 1,617 $ 1,818 2.36% 83 4.48%$ 27,831,721 4.47%$ 31,868,353 $ 1,580 $ 1,818 2.90% 104
1.06%$ 6,595,158 1.03%$ 7,316,269 $ 374 $ 417 2.19% 55 0.60%$ 3,749,713 0.60%$ 4,281,974 $ 213 $ 244 2.84% 45
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerRetail Store Type
Household Appliance StoresRadio/TV/Other Electronics StoresComputer & Software StoresCamera/Photographic Supply Stores
Clothing & Clothing Accessory StoreClothing Accessory StoresDepartment Stores (excluding leased)Shoe StoresJewelry Stores
Gift, Novelty, & Souvenir ShopsHobby, Toy, & Game ShopsSew/Needlework/Piece Goods StoresFloristsBook StoresSporting Goods StoresLuggage & Leather Goods Stores
Auto DealersAutomotive Part, Accessories, & Tire StoresGasoline Stations with Convenience StoresGasoline Stations without Convenience Stores
Electronic Shopping & Mail Order
Primary Market
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
0.30%$ 1,274,893 0.26%$ 1,312,369 $ 102 $ 105 0.59% 60 0.66%$ 2,858,843 0.63%$ 3,146,091 $ 229 $ 252 2.01% 66 0.31%$ 1,337,309 0.32%$ 1,562,176 $ 107 $ 125 3.36% 56 0.05%$ 210,221 0.05%$ 228,416 $ 17 $ 18 1.73% 64
4.48%$ 19,330,969 4.39%$ 21,744,057 $ 1,545 $ 1,742 2.50% 78 0.06%$ 251,305 0.06%$ 288,934 $ 20 $ 23 2.99% 63 6.37%$ 27,508,629 6.48%$ 32,083,136 $ 2,199 $ 2,570 3.33% 75 0.63%$ 2,740,428 0.61%$ 3,008,374 $ 219 $ 241 1.96% 86 0.45%$ 1,940,292 0.46%$ 2,301,341 $ 155 $ 184 3.72% 50
0.32%$ 1,401,791 0.32%$ 1,605,111 $ 112 $ 129 2.90% 61 0.39%$ 1,671,993 0.42%$ 2,065,249 $ 134 $ 165 4.70% 61 0.05%$ 224,454 0.05%$ 251,144 $ 18 $ 20 2.38% 40 0.07%$ 313,742 0.07%$ 356,125 $ 25 $ 29 2.70% 53 0.49%$ 2,126,050 0.47%$ 2,322,954 $ 170 $ 186 1.85% 59 0.51%$ 2,203,130 0.52%$ 2,553,981 $ 176 $ 205 3.19% 67 0.03%$ 137,657 0.03%$ 167,525 $ 11 $ 13 4.34% 44
9.58%$ 41,384,606 9.23%$ 45,749,663 $ 3,308 $ 3,665 2.11% 58 0.48%$ 2,088,179 0.45%$ 2,220,114 $ 167 $ 178 1.26% 60 3.95%$ 17,044,294 4.11%$ 20,341,005 $ 1,363 $ 1,629 3.87% 84 1.56%$ 6,716,474 1.75%$ 8,691,685 $ 537 $ 696 5.88% 80
1.67%$ 7,216,055 1.77%$ 8,747,568 $ 577 $ 701 4.24% 66
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerRetail Store Type
Household Appliance StoresRadio/TV/Other Electronics StoresComputer & Software StoresCamera/Photographic Supply Stores
Clothing & Clothing Accessory StoreClothing Accessory StoresDepartment Stores (excluding leased)Shoe StoresJewelry Stores
Gift, Novelty, & Souvenir ShopsHobby, Toy, & Game ShopsSew/Needlework/Piece Goods StoresFloristsBook StoresSporting Goods StoresLuggage & Leather Goods Stores
Auto DealersAutomotive Part, Accessories, & Tire StoresGasoline Stations with Convenience StoresGasoline Stations without Convenience Stores
Electronic Shopping & Mail Order
Primary and Secondary Markets
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
0.30%$ 1,855,936 0.27%$ 1,908,834 $ 105 $ 109 0.57% 62 0.66%$ 4,133,263 0.64%$ 4,555,635 $ 235 $ 260 2.04% 67 0.32%$ 1,969,044 0.32%$ 2,298,174 $ 112 $ 131 3.34% 58 0.05%$ 308,994 0.05%$ 335,342 $ 18 $ 19 1.71% 66
4.46%$ 27,705,548 4.39%$ 31,245,088 $ 1,572 $ 1,783 2.56% 79 0.06%$ 364,078 0.06%$ 420,144 $ 21 $ 24 3.08% 65 6.35%$ 39,463,774 6.46%$ 46,028,644 $ 2,240 $ 2,626 3.33% 77 0.63%$ 3,902,465 0.60%$ 4,294,571 $ 221 $ 245 2.01% 87 0.46%$ 2,861,551 0.48%$ 3,399,524 $ 162 $ 194 3.76% 53
0.33%$ 2,049,181 0.33%$ 2,337,905 $ 116 $ 133 2.82% 64 0.39%$ 2,440,632 0.42%$ 3,017,555 $ 139 $ 172 4.73% 63 0.05%$ 335,102 0.05%$ 374,281 $ 19 $ 21 2.34% 42 0.07%$ 461,004 0.07%$ 522,126 $ 26 $ 30 2.65% 55 0.49%$ 3,073,873 0.47%$ 3,359,253 $ 174 $ 192 1.86% 60 0.51%$ 3,178,200 0.52%$ 3,697,114 $ 180 $ 211 3.27% 69 0.03%$ 206,226 0.04%$ 251,115 $ 12 $ 14 4.35% 47
9.74%$ 60,541,838 9.40%$ 66,972,946 $ 3,436 $ 3,821 2.12% 60 0.50%$ 3,095,103 0.46%$ 3,278,800 $ 176 $ 187 1.19% 63 3.93%$ 24,458,683 4.09%$ 29,118,597 $ 1,388 $ 1,661 3.81% 86 1.56%$ 9,707,499 1.76%$ 12,528,910 $ 551 $ 715 5.81% 82
1.68%$ 10,434,769 1.77%$ 12,628,692 $ 592 $ 720 4.21% 67
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerFood at Home
TOTAL SPECIFIED CONSUMER EXPENDITURES
FOOD AT HOMECEREALS & CEREAL PRODUCTS
CerealsRicePasta Cornmeal & Other Cereal ProductsFlour/Prepared Flour Mixes
BAKERY PRODUCTSCookiesCrackersBread & Bakery Products
FISH & SEAFOODCanned Fish & ShellfishFrozen Fish & ShellfishFresh Fish & Shellfish
MEATS (ALL)MeatsPoultry
JUICESFrozen JuicesOther Juices
Primary Market
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
$ 431,926,888 $ 495,479,103 $ 34,529 $ 39,688 2.94% 75
16.66%$ 71,955,935 15.53%$ 76,943,615 $ 5,752 $ 6,163 1.39% 105 1.01%$ 4,342,013 0.91%$ 4,490,137 $ 347 $ 360 0.68% 115 0.50%$ 2,165,781 0.42%$ 2,072,937 $ 173 $ 166 -0.86% 104 0.17%$ 747,959 0.18%$ 867,619 $ 60 $ 69 3.20% 161 0.20%$ 880,284 0.19%$ 951,239 $ 70 $ 76 1.61% 126 0.13%$ 552,352 0.12%$ 603,007 $ 44 $ 48 1.83% 106
1.73%$ 7,467,737 1.56%$ 7,713,681 $ 597 $ 618 0.66% 105 0.23%$ 982,272 0.20%$ 995,765 $ 79 $ 80 0.27% 99 0.08%$ 340,636 0.07%$ 331,387 $ 27 $ 27 -0.54% 65 1.42%$ 6,147,545 1.29%$ 6,389,577 $ 491 $ 512 0.79% 110
0.42%$ 1,801,657 0.41%$ 2,025,584 $ 144 $ 162 2.49% 119 0.08%$ 344,001 0.07%$ 363,785 $ 28 $ 29 1.15% 111 0.10%$ 444,034 0.11%$ 566,262 $ 35 $ 45 5.51% 101 0.24%$ 1,016,393 0.22%$ 1,098,328 $ 81 $ 88 1.61% 134
3.99%$ 17,217,238 3.77%$ 18,703,221 $ 1,376 $ 1,498 1.73% 125 2.59%$ 11,205,541 2.41%$ 11,951,462 $ 896 $ 957 1.33% 120 1.39%$ 6,013,355 1.36%$ 6,753,069 $ 481 $ 541 2.46% 136
0.61%$ 2,614,237 0.56%$ 2,797,553 $ 209 $ 224 1.40% 127 0.04%$ 169,316 0.03%$ 150,047 $ 14 $ 12 -2.28% 77 0.57%$ 2,446,501 0.53%$ 2,648,926 $ 196 $ 212 1.65% 133
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerFood at Home
TOTAL SPECIFIED CONSUMER EXPENDITURES
FOOD AT HOMECEREALS & CEREAL PRODUCTS
CerealsRicePasta Cornmeal & Other Cereal ProductsFlour/Prepared Flour Mixes
BAKERY PRODUCTSCookiesCrackersBread & Bakery Products
FISH & SEAFOODCanned Fish & ShellfishFrozen Fish & ShellfishFresh Fish & Shellfish
MEATS (ALL)MeatsPoultry
JUICESFrozen JuicesOther Juices
Primary and Secondary Markets
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
$ 621,663,264 $ 712,332,374 $ 35,284 $ 40,639 2.92% 76
16.38%$ 101,846,286 15.26%$ 108,720,570 $ 5,780 $ 6,203 1.35% 105 0.99%$ 6,132,308 0.89%$ 6,329,662 $ 348 $ 361 0.64% 115 0.49%$ 3,072,322 0.41%$ 2,929,566 $ 174 $ 167 -0.93% 105 0.17%$ 1,046,153 0.17%$ 1,217,091 $ 59 $ 69 3.27% 160 0.20%$ 1,242,510 0.19%$ 1,340,402 $ 71 $ 76 1.58% 126 0.13%$ 777,125 0.12%$ 848,856 $ 44 $ 48 1.85% 106
1.70%$ 10,591,076 1.53%$ 10,912,719 $ 601 $ 623 0.61% 106 0.22%$ 1,394,339 0.20%$ 1,408,364 $ 79 $ 80 0.20% 100 0.08%$ 490,457 0.07%$ 474,107 $ 28 $ 27 -0.67% 67 1.40%$ 8,710,483 1.27%$ 9,034,603 $ 494 $ 515 0.74% 111
0.41%$ 2,551,003 0.40%$ 2,863,431 $ 145 $ 163 2.45% 120 0.08%$ 488,007 0.07%$ 514,724 $ 28 $ 29 1.09% 111 0.10%$ 629,040 0.11%$ 800,915 $ 36 $ 46 5.46% 102 0.23%$ 1,437,621 0.22%$ 1,551,786 $ 82 $ 89 1.59% 134
3.90%$ 24,247,049 3.70%$ 26,333,445 $ 1,376 $ 1,502 1.72% 125 2.54%$ 15,778,807 2.36%$ 16,825,925 $ 896 $ 960 1.33% 120 1.36%$ 8,470,185 1.33%$ 9,509,243 $ 481 $ 543 2.45% 136
0.59%$ 3,696,869 0.55%$ 3,950,735 $ 210 $ 225 1.37% 128 0.04%$ 241,609 0.03%$ 213,672 $ 14 $ 12 -2.31% 78 0.56%$ 3,457,453 0.52%$ 3,738,856 $ 196 $ 213 1.63% 134
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerFood at Home
FRUITS & VEGETABLESFresh Fruits & VegetablesFrozen Fruits & VegetablesCanned Fruits & VegetablesOther Vegetables
DAIRY PRODUCTSEggsFRESH MILK & CREAM
Fresh Whole Milk All TypesCream
OTHER DAIRY PRODUCTSButter & MargarineCheeseIce CreamOther Dairy Products
SUGAR & OTHER SWEETSCandy & Chewing GumJams, Jellies, & PreservesSugar & Artificial Sweeteners
FATS & OILSFats & Oil ProductsNon-Diary Cream SubstitutesPeanut Butter
Primary Market
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
2.26%$ 9,780,399 2.18%$ 10,793,233 $ 782 $ 865 2.07% 117 1.80%$ 7,782,293 1.76%$ 8,724,298 $ 622 $ 699 2.42% 126 0.17%$ 749,713 0.16%$ 775,137 $ 60 $ 62 0.68% 94 0.20%$ 881,931 0.18%$ 914,591 $ 71 $ 73 0.74% 80 0.09%$ 370,798 0.08%$ 383,827 $ 30 $ 31 0.70% 117
1.77%$ 7,636,241 1.60%$ 7,909,845 $ 610 $ 634 0.72% 108 0.26%$ 1,127,384 0.27%$ 1,325,860 $ 90 $ 106 3.52% 143 0.46%$ 1,999,693 0.40%$ 1,992,091 $ 160 $ 160 -0.08% 110 0.42%$ 1,827,932 0.37%$ 1,815,647 $ 146 $ 145 -0.13% 111 0.04%$ 173,383 0.04%$ 177,624 $ 14 $ 14 0.49% 102 1.04%$ 4,511,912 0.93%$ 4,595,514 $ 361 $ 368 0.37% 101 0.15%$ 637,814 0.14%$ 717,602 $ 51 $ 57 2.50% 106 0.48%$ 2,064,699 0.41%$ 2,036,347 $ 165 $ 163 -0.27% 103 0.27%$ 1,153,267 0.24%$ 1,168,924 $ 92 $ 94 0.27% 91 0.15%$ 660,241 0.14%$ 677,275 $ 53 $ 54 0.52% 109
0.85%$ 3,677,371 0.77%$ 3,817,975 $ 294 $ 306 0.76% 82 0.52%$ 2,233,446 0.49%$ 2,405,774 $ 179 $ 193 1.54% 76 0.15%$ 645,484 0.12%$ 615,164 $ 52 $ 49 -0.94% 83 0.19%$ 801,329 0.16%$ 800,833 $ 64 $ 64 -0.01% 105
0.14%$ 618,881 0.14%$ 690,851 $ 49 $ 55 2.33% 100 0.08%$ 347,835 0.08%$ 398,684 $ 28 $ 32 2.92% 127 0.02%$ 105,281 0.03%$ 123,888 $ 8 $ 10 3.53% 68 0.04%$ 169,036 0.03%$ 171,438 $ 14 $ 14 0.28% 90
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerFood at Home
FRUITS & VEGETABLESFresh Fruits & VegetablesFrozen Fruits & VegetablesCanned Fruits & VegetablesOther Vegetables
DAIRY PRODUCTSEggsFRESH MILK & CREAM
Fresh Whole Milk All TypesCream
OTHER DAIRY PRODUCTSButter & MargarineCheeseIce CreamOther Dairy Products
SUGAR & OTHER SWEETSCandy & Chewing GumJams, Jellies, & PreservesSugar & Artificial Sweeteners
FATS & OILSFats & Oil ProductsNon-Diary Cream SubstitutesPeanut Butter
Primary and Secondary Markets
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
2.22%$ 13,822,923 2.14%$ 15,239,470 $ 785 $ 869 2.05% 117 1.77%$ 10,984,392 1.73%$ 12,308,891 $ 623 $ 702 2.41% 127 0.17%$ 1,069,559 0.15%$ 1,101,040 $ 61 $ 63 0.59% 95 0.20%$ 1,253,352 0.18%$ 1,295,340 $ 71 $ 74 0.67% 81 0.08%$ 521,234 0.08%$ 540,378 $ 30 $ 31 0.73% 116
1.74%$ 10,813,356 1.57%$ 11,172,395 $ 614 $ 637 0.66% 108 0.25%$ 1,577,716 0.26%$ 1,858,146 $ 90 $ 106 3.55% 142 0.45%$ 2,818,244 0.39%$ 2,802,128 $ 160 $ 160 -0.11% 110 0.41%$ 2,574,222 0.36%$ 2,552,503 $ 146 $ 146 -0.17% 111 0.04%$ 246,165 0.04%$ 251,519 $ 14 $ 14 0.43% 103 1.03%$ 6,421,141 0.91%$ 6,516,659 $ 364 $ 372 0.30% 102 0.15%$ 905,305 0.14%$ 1,014,574 $ 51 $ 58 2.41% 107 0.47%$ 2,937,292 0.41%$ 2,887,057 $ 167 $ 165 -0.34% 104 0.26%$ 1,643,571 0.23%$ 1,658,681 $ 93 $ 95 0.18% 92 0.15%$ 940,781 0.14%$ 962,684 $ 53 $ 55 0.47% 110
0.84%$ 5,239,069 0.76%$ 5,418,234 $ 297 $ 309 0.68% 83 0.51%$ 3,198,396 0.48%$ 3,428,786 $ 182 $ 196 1.44% 77 0.15%$ 921,880 0.12%$ 874,190 $ 52 $ 50 -1.03% 84 0.18%$ 1,122,760 0.16%$ 1,120,510 $ 64 $ 64 -0.04% 105
0.14%$ 874,664 0.14%$ 973,023 $ 50 $ 56 2.25% 100 0.08%$ 488,138 0.08%$ 558,483 $ 28 $ 32 2.88% 126 0.02%$ 150,489 0.02%$ 176,004 $ 9 $ 10 3.39% 69 0.04%$ 240,771 0.03%$ 242,559 $ 14 $ 14 0.15% 91
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerFood at Home
NON-ALCOHOLIC BEVERAGESCoffeeNon-Carbonated BeveragesCarbonated BeveragesTea
PREPARED FOODSCanned & Packaged SoupFrozen MealsFrozen/Prep. Food Other Than MealsPotato Chips & Other SnacksNutsSalt/Other Seasonings & SpicesSauces & GraviesPrepared SaladsBaby FoodMisc. Prepared FoodsCondiments
Primary Market
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
1.54%$ 6,636,715 1.28%$ 6,356,342 $ 531 $ 509 -0.84% 97 0.25%$ 1,064,214 0.19%$ 935,977 $ 85 $ 75 -2.41% 95 0.40%$ 1,747,265 0.38%$ 1,864,718 $ 140 $ 149 1.34% 100 0.76%$ 3,275,457 0.62%$ 3,056,255 $ 262 $ 245 -1.34% 92 0.13%$ 554,079 0.10%$ 503,981 $ 44 $ 40 -1.81% 131
2.36%$ 10,178,779 2.35%$ 11,660,478 $ 814 $ 934 2.91% 78 0.21%$ 888,380 0.21%$ 1,027,816 $ 71 $ 82 3.14% 89 0.13%$ 545,274 0.13%$ 656,289 $ 44 $ 53 4.07% 65 0.29%$ 1,249,455 0.30%$ 1,479,798 $ 100 $ 119 3.69% 65 0.33%$ 1,428,861 0.33%$ 1,642,803 $ 114 $ 132 2.99% 67 0.09%$ 409,169 0.10%$ 474,268 $ 33 $ 38 3.18% 69 0.10%$ 450,491 0.10%$ 492,677 $ 36 $ 39 1.87% 81 0.18%$ 758,922 0.15%$ 758,296 $ 61 $ 61 -0.02% 77 0.06%$ 269,113 0.07%$ 356,873 $ 22 $ 29 6.52% 70 0.24%$ 1,019,444 0.25%$ 1,258,074 $ 81 $ 101 4.68% 123 0.47%$ 2,043,742 0.47%$ 2,327,833 $ 163 $ 186 2.78% 93 0.26%$ 1,130,490 0.24%$ 1,200,497 $ 90 $ 96 1.24% 71
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerFood at Home
NON-ALCOHOLIC BEVERAGESCoffeeNon-Carbonated BeveragesCarbonated BeveragesTea
PREPARED FOODSCanned & Packaged SoupFrozen MealsFrozen/Prep. Food Other Than MealsPotato Chips & Other SnacksNutsSalt/Other Seasonings & SpicesSauces & GraviesPrepared SaladsBaby FoodMisc. Prepared FoodsCondiments
Primary and Secondary Markets
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
1.51%$ 9,381,837 1.26%$ 8,975,215 $ 532 $ 512 -0.87% 98 0.24%$ 1,505,618 0.19%$ 1,321,666 $ 85 $ 75 -2.44% 95 0.40%$ 2,473,048 0.37%$ 2,636,352 $ 140 $ 150 1.32% 101 0.74%$ 4,625,881 0.61%$ 4,312,440 $ 263 $ 246 -1.36% 93 0.13%$ 783,092 0.10%$ 711,196 $ 44 $ 41 -1.84% 132
2.34%$ 14,517,554 2.33%$ 16,573,145 $ 824 $ 946 2.83% 79 0.20%$ 1,263,113 0.20%$ 1,455,087 $ 72 $ 83 3.04% 90 0.13%$ 781,981 0.13%$ 932,533 $ 44 $ 53 3.85% 66 0.29%$ 1,792,420 0.30%$ 2,111,848 $ 102 $ 120 3.56% 66 0.33%$ 2,051,583 0.33%$ 2,348,418 $ 116 $ 134 2.89% 69 0.09%$ 589,511 0.10%$ 680,016 $ 33 $ 39 3.07% 70 0.10%$ 638,247 0.10%$ 699,321 $ 36 $ 40 1.91% 82 0.17%$ 1,087,806 0.15%$ 1,082,758 $ 62 $ 62 -0.09% 79 0.06%$ 388,877 0.07%$ 512,237 $ 22 $ 29 6.34% 72 0.23%$ 1,434,557 0.25%$ 1,769,410 $ 81 $ 101 4.67% 122 0.46%$ 2,886,590 0.46%$ 3,286,598 $ 164 $ 188 2.77% 93 0.26%$ 1,622,718 0.24%$ 1,714,810 $ 92 $ 98 1.14% 72
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerFood away from Home
TOTAL SPECIFIED CONSUMER EXPENDITURES
FOOD AWAY FROM HOME
LUNCHLunch-Fast FoodLunch-Full Service
DINNERDinner-Fast FoodDinner-Full Service
BREAKFAST & BRUNCHBreakfast & Brunch-Fast FoodBreakfast & Brunch-Full Service
Snacks & Non-Alcoholic BeverageCatered AffairsFood/Non-Alcoholic Beverages on Trips
Primary Market
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
$ 431,926,888 $ 495,479,103 $ 34,529 $ 39,688 2.94% 75
12.08%$ 52,175,756 11.67%$ 57,844,861 $ 4,171 $ 4,633 2.17% 88
3.68%$ 15,892,513 3.77%$ 18,659,956 $ 1,270 $ 1,495 3.48% 92 2.47%$ 10,666,313 2.50%$ 12,406,596 $ 853 $ 994 3.26% 102 1.21%$ 5,227,978 1.26%$ 6,254,873 $ 418 $ 501 3.93% 77
3.61%$ 15,582,529 3.24%$ 16,037,445 $ 1,246 $ 1,285 0.58% 88 1.24%$ 5,372,901 1.10%$ 5,473,745 $ 430 $ 438 0.38% 103 2.36%$ 10,210,983 2.13%$ 10,565,007 $ 816 $ 846 0.69% 81
1.08%$ 4,671,394 1.19%$ 5,893,616 $ 373 $ 472 5.23% 100 0.65%$ 2,822,016 0.71%$ 3,541,041 $ 226 $ 284 5.10% 121 0.43%$ 1,850,736 0.48%$ 2,354,026 $ 148 $ 189 5.44% 79
1.19%$ 5,153,310 1.29%$ 6,385,585 $ 412 $ 511 4.78% 94 0.27%$ 1,177,056 0.24%$ 1,202,473 $ 94 $ 96 0.43% 91 2.25%$ 9,706,313 1.95%$ 9,673,402 $ 776 $ 775 -0.07% 76
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Consumer Buying PowerFood away from Home
TOTAL SPECIFIED CONSUMER EXPENDITURES
FOOD AWAY FROM HOME
LUNCHLunch-Fast FoodLunch-Full Service
DINNERDinner-Fast FoodDinner-Full Service
BREAKFAST & BRUNCHBreakfast & Brunch-Fast FoodBreakfast & Brunch-Full Service
Snacks & Non-Alcoholic BeverageCatered AffairsFood/Non-Alcoholic Beverages on Trips
Primary and Secondary Markets
%2005 AggregateExpenditure
Estimate
%2010 AggregateExpenditure
Estimate
2005Annual
Averageper
Household
2010Annual
Averageper
Household
AverageAnnualGrowth
(%)
2005Market
Indexto USA
$ 621,663,264 $ 712,332,374 $ 35,284 $ 40,639 2.92% 76
12.06%$ 74,987,665 11.64%$ 82,893,038 $ 4,256 $ 4,729 2.11% 90
3.66%$ 22,761,065 3.74%$ 26,664,649 $ 1,292 $ 1,521 3.43% 94 2.45%$ 15,203,250 2.48%$ 17,656,348 $ 863 $ 1,007 3.23% 103 1.22%$ 7,560,322 1.26%$ 9,010,238 $ 429 $ 514 3.84% 79
3.61%$ 22,465,112 3.24%$ 23,057,687 $ 1,275 $ 1,315 0.53% 90 1.24%$ 7,683,800 1.10%$ 7,819,261 $ 436 $ 446 0.35% 105 2.38%$ 14,782,847 2.14%$ 15,240,356 $ 839 $ 869 0.62% 84
1.07%$ 6,661,760 1.18%$ 8,389,108 $ 378 $ 479 5.19% 101 0.64%$ 3,992,873 0.70%$ 5,008,470 $ 227 $ 286 5.09% 122 0.43%$ 2,670,797 0.47%$ 3,382,661 $ 152 $ 193 5.33% 81
1.18%$ 7,342,301 1.27%$ 9,074,965 $ 417 $ 518 4.72% 96 0.27%$ 1,696,636 0.24%$ 1,734,163 $ 96 $ 99 0.44% 93 2.26%$ 14,071,339 1.96%$ 13,983,320 $ 799 $ 798 -0.13% 78
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Net Worth andIncome Producing Assets
Households by Value of Income Producing Assets
Less than $25,000$25,000 to $49,999$50,000 to $74,999$75,000 to $99,999$100,000 to $249,999$250,000 to $499,999$500,000 to $749,999$750,000 to $999,999$1,000,000 to $1,999,999$2,000,000 or more
Median Value of Income Producing Assets
Households by Net WorthLess than $25,000$25,000 to $49,999$50,000 to $74,999$75,000 to $99,999$100,000 to $149,999$150,000 to $249,999$250,000 to $499,999$500,000 to $749,999$750,000 to $999,999$1,000,000 or more
Estimated Aggregate Household Net Worth ($millions)
Estimated Average Household Net WorthEstimated Median Household Net Worth
Primary Market
%2005Estimated
%2010Projected
12,509 12,484
61.61%7,707 58.22%7,268 10.54%1,319 10.28%1,283 6.48%811 6.76%843 4.05%507 4.26%532
10.81%1,352 12.41%1,549 4.04%505 4.69%585 0.94%118 1.10%138 0.28%35 0.50%63 1.13%142 1.54%192 0.10%13 0.25%31
$ 20,288 $ 21,471
12,509 12,484 53.13%6,647 49.79%6,216 9.38%1,173 9.50%1,187 5.72%716 5.98%746 4.95%620 4.82%601 6.33%792 6.67%833 7.59%949 8.22%1,026 8.39%1,049 9.26%1,156 2.60%325 3.03%379 0.88%110 1.15%143 1.02%128 1.58%198
$ 1,291 $ 1,451
$ 103,184 $ 116,222$ 23,525 $ 25,547
Primary and Secondary Markets
%2005Estimated
%2010Projected
17,619 17,528
59.89%10,552 56.54%9,910 10.86%1,913 10.49%1,838 6.74%1,188 7.01%1,229 4.26%750 4.44%778
11.42%2,011 13.05%2,288 4.28%754 4.96%870 0.98%173 1.16%204 0.29%51 0.51%89 1.18%207 1.58%277 0.10%17 0.25%45
$ 20,871 $ 22,110
17,619 17,528 51.57%9,086 48.31%8,468 9.36%1,648 9.43%1,652 5.81%1,023 6.01%1,053 5.04%887 4.91%860 6.57%1,157 6.89%1,207 8.01%1,412 8.62%1,512 8.93%1,573 9.83%1,724 2.75%485 3.20%562 0.93%165 1.18%207 1.04%183 1.62%284
$ 1,902 $ 2,129
$ 107,955 $ 121,473$ 24,239 $ 29,487
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Business Facts:Retail Business Summary
All Retailing
52 Building Material/Garden/Mobile Home521 Lumber & other building materials523 Paint, glass, & wallpaper525 Hardware stores526 Retail nurseries & garden527 Mobile home dealers
53 General Merchandise Stores531 Department stores
54 Food Stores541 Grocery stores542 Meat & fish markets543 Fruit & vegetable markets544 Candy, nut, & confect store545 Dairy products stores546 Retail bakeries549 Miscellaneous food stores
55 Auto/Boat/RV Dealers & Gas Stations551 New & used car dealers552 Used car dealers553 Auto & home supply stores554 Gasoline service stations555 Boat dealers556 Recreational vehicle dealer557 Motorcycle dealers559 Automotive dealers, n.e.c.
Primary Market
TotalEstablishments
TotalEmployees
Sales($ Millions)
Establishmentswith 20 or more
Employees262 1,689 $ 238 7
8 34 $ 6 00 4 $ 1 06 21 $ 4 01 4 $ 1 01 5 $ 1 00 0 $ 0 0
5 54 $ 5 12 45 $ 5 1
56 254 $ 38 043 203 $ 34 0
3 8 $ 1 00 0 $ 0 00 1 $ 0 00 0 $ 0 07 30 $ 1 03 12 $ 2 0
29 321 $ 104 11 200 $ 81 18 20 $ 5 0
14 83 $ 15 05 17 $ 3 00 0 $ 0 00 0 $ 0 00 0 $ 0 00 2 $ 0 0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Business Facts:Retail Business Summary
All Retailing
52 Building Material/Garden/Mobile Home521 Lumber & other building materials523 Paint, glass, & wallpaper525 Hardware stores526 Retail nurseries & garden527 Mobile home dealers
53 General Merchandise Stores531 Department stores
54 Food Stores541 Grocery stores542 Meat & fish markets543 Fruit & vegetable markets544 Candy, nut, & confect store545 Dairy products stores546 Retail bakeries549 Miscellaneous food stores
55 Auto/Boat/RV Dealers & Gas Stations551 New & used car dealers552 Used car dealers553 Auto & home supply stores554 Gasoline service stations555 Boat dealers556 Recreational vehicle dealer557 Motorcycle dealers559 Automotive dealers, n.e.c.
Primary and Secondary Markets
TotalEstablishments
TotalEmployees
Sales($ Millions)
Establishmentswith 20 or more
Employees332 2,098 $ 279 10
11 47 $ 8 01 6 $ 1 08 30 $ 5 01 4 $ 1 01 7 $ 1 00 0 $ 0 0
9 102 $ 9 24 85 $ 8 2
69 284 $ 42 052 220 $ 37 0
4 8 $ 1 00 0 $ 0 01 2 $ 0 00 0 $ 0 0
10 40 $ 2 03 14 $ 2 0
34 345 $ 108 11 200 $ 81 1
10 22 $ 5 018 101 $ 18 0
5 20 $ 4 00 0 $ 0 00 0 $ 0 00 0 $ 0 01 3 $ 1 0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Business Facts:Retail Business Summary
56 Apparel & accessory stores561 Men's & boys' clothing store562 Women's clothing stores563 Women's accessory & specialty store564 Children's & infants' wear565 Family clothing stores566 Shoe stores569 Miscellaneous apparel & accessory store
57 Home furniture/furnishings & equipment
571 Home furniture & furnishing5712 Furniture stores5713 Floor covering stores5719 Miscellaneous home furnishing stores
572 Household appliance stores573 Radio, TV, & computer store
5731 Radio/TV/electronics stores5734 Computer/software stores5735 Record/prerecorded tape stores
Primary Market
TotalEstablishments
TotalEmployees
Sales($ Millions)
Establishmentswith 20 or more
Employees14 67 $ 6 0
0 0 $ 0 01 9 $ 0 00 1 $ 0 01 2 $ 0 03 8 $ 0 05 38 $ 5 03 8 $ 0 0
33 116 $ 22 0
14 39 $ 6 08 26 $ 4 03 4 $ 1 01 4 $ 0 0
4 13 $ 2 015 65 $ 14 0
2 6 $ 1 04 32 $ 9 08 26 $ 4 0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Business Facts:Retail Business Summary
56 Apparel & accessory stores561 Men's & boys' clothing store562 Women's clothing stores563 Women's accessory & specialty store564 Children's & infants' wear565 Family clothing stores566 Shoe stores569 Miscellaneous apparel & accessory store
57 Home furniture/furnishings & equipment
571 Home furniture & furnishing5712 Furniture stores5713 Floor covering stores5719 Miscellaneous home furnishing stores
572 Household appliance stores573 Radio, TV, & computer store
5731 Radio/TV/electronics stores5734 Computer/software stores5735 Record/prerecorded tape stores
Primary and Secondary Markets
TotalEstablishments
TotalEmployees
Sales($ Millions)
Establishmentswith 20 or more
Employees17 78 $ 7 0
0 0 $ 0 01 9 $ 0 01 2 $ 0 01 2 $ 0 05 13 $ 1 06 43 $ 5 03 8 $ 0 0
41 150 $ 30 0
17 46 $ 7 09 29 $ 5 04 6 $ 1 02 5 $ 0 0
5 13 $ 2 019 91 $ 21 0
3 6 $ 1 07 52 $ 14 0
10 32 $ 5 0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Business Facts:Retail Business Summary
58 Eating & drinking places5812 Eating places
581240 Quick Service Burger581241 Quick Service Roast Beef581242 Quick Service Chicken581243 Quick Service Pizza581244 Quick Service Sandwich/Deli581245 Quick Service Fish/Seafood581246 Quick Service Mexican581247 Quick Service Ice Cream/Yogurt581248 Quick Service Donut581249 Quick Service Snack/Cookie581250 American Menu581251 Mexican Menu581252 Italian Menu581253 Oriental Menu581254 Other Ethnic Menu581260 Café/Diner/Family Restaurant581261 Cafeteria/Soup & Salad581262 Barbeque Menu581263 Steakhouse581264 Seafood Menu581265 Other Restaurant581266 Caterer/Contract Service581267 Coffee Shop
5813 Drinking places
Primary Market
TotalEstablishments
TotalEmployees
Sales($ Millions)
Establishmentswith 20 or more
Employees65 610 $ 31 358 575 $ 29 3
0 22 1 00 0 0 01 17 1 0
13 69 3 01 3 0 00 0 0 00 0 0 00 0 0 03 24 1 00 0 0 00 0 0 04 41 2 00 0 0 03 24 1 00 0 0 05 51 3 00 0 0 01 6 0 00 1 0 00 0 0 00 0 0 03 33 2 00 0 0 08 35 $ 2 0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Business Facts:Retail Business Summary
58 Eating & drinking places5812 Eating places
581240 Quick Service Burger581241 Quick Service Roast Beef581242 Quick Service Chicken581243 Quick Service Pizza581244 Quick Service Sandwich/Deli581245 Quick Service Fish/Seafood581246 Quick Service Mexican581247 Quick Service Ice Cream/Yogurt581248 Quick Service Donut581249 Quick Service Snack/Cookie581250 American Menu581251 Mexican Menu581252 Italian Menu581253 Oriental Menu581254 Other Ethnic Menu581260 Café/Diner/Family Restaurant581261 Cafeteria/Soup & Salad581262 Barbeque Menu581263 Steakhouse581264 Seafood Menu581265 Other Restaurant581266 Caterer/Contract Service581267 Coffee Shop
5813 Drinking places
Primary and Secondary Markets
TotalEstablishments
TotalEmployees
Sales($ Millions)
Establishmentswith 20 or more
Employees84 765 $ 38 474 719 $ 36 4
1 33 2 10 0 0 01 17 1 0
17 92 4 01 4 0 00 0 0 00 0 0 00 0 0 04 46 1 10 0 0 00 0 0 04 42 2 00 0 0 05 38 2 00 0 0 06 61 3 00 0 0 01 6 0 00 1 0 00 0 0 00 0 0 05 50 3 00 0 0 0
10 45 $ 2 0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Business Facts:Retail Business Summary
59 Miscellaneous Retail591 Drug stores & proprietary592 Liquor stores593 Used merchandise stores
5932A Antique stores5932B Used & rare book dealers
594 Misc. shopping goods stores5941 Sporting goods/bicycle shop5942 Book stores5943 Stationery stores5944 Jewelry stores5945 Hobby, toy & game shops5946 Camera/photo supply stores5947 Gift/novelty/souvenir shop5948 Luggage/leather goods stores5949 Sewing, Needlework and Craft Stores
596 Nonstore retailers5961 Catalog/mail-order house
598 Fuel & ice dealers599 Retail stores, n.e.c.
5992 Florists5993 Tobacco stores & stands5994 News dealers/newsstands5995 Optical goods stores5999 Miscellaneous Retail Stores n.e.c.5999M Pet shops
Prepared from Claritas Business-Facts which includes data from infoUSA
Primary Market
TotalEstablishments
TotalEmployees
Sales($ Millions)
Establishmentswith 20 or more
Employees52 233 $ 26 2
4 78 $ 11 110 30 $ 2 0
5 20 $ 1 03 7 $ 1 02 14 $ 1 0
12 48 $ 3 02 5 $ 0 02 14 $ 1 00 2 $ 0 03 7 $ 0 02 3 $ 0 00 0 $ 0 02 14 $ 1 00 2 $ 0 00 1 $ 0 0
2 5 $ 1 02 3 $ 1 00 0 $ 0 0
18 53 $ 7 06 16 $ 1 00 0 $ 0 00 0 $ 0 01 6 $ 1 0
11 31 $ 6 00 0 $ 0 0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
Business Facts:Retail Business Summary
59 Miscellaneous Retail591 Drug stores & proprietary592 Liquor stores593 Used merchandise stores
5932A Antique stores5932B Used & rare book dealers
594 Misc. shopping goods stores5941 Sporting goods/bicycle shop5942 Book stores5943 Stationery stores5944 Jewelry stores5945 Hobby, toy & game shops5946 Camera/photo supply stores5947 Gift/novelty/souvenir shop5948 Luggage/leather goods stores5949 Sewing, Needlework and Craft Stores
596 Nonstore retailers5961 Catalog/mail-order house
598 Fuel & ice dealers599 Retail stores, n.e.c.
5992 Florists5993 Tobacco stores & stands5994 News dealers/newsstands5995 Optical goods stores5999 Miscellaneous Retail Stores n.e.c.5999M Pet shops
Prepared from Claritas Business-Facts which includes data from infoUSA
Primary and Secondary Markets
TotalEstablishments
TotalEmployees
Sales($ Millions)
Establishmentswith 20 or more
Employees66 327 $ 36 3
7 128 $ 17 312 36 $ 3 0
6 24 $ 2 03 9 $ 1 02 20 $ 1 1
16 64 $ 4 12 5 $ 0 02 20 $ 1 11 3 $ 0 04 9 $ 1 02 3 $ 0 00 0 $ 0 04 20 $ 1 01 3 $ 0 01 2 $ 0 0
4 8 $ 1 02 5 $ 1 00 0 $ 0 0
21 66 $ 8 06 19 $ 1 00 0 $ 0 00 0 $ 0 03 14 $ 1 0
12 34 $ 6 00 0 $ 0 0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
PRIZM NEHousehold Segments
Households by PRIZM NE Segment
Top 10 PRIZM NE Segments
01 Upper Crust02 Blue Blood Estates03 Movers & Shakers04 Young Digerati05 Country Squires06 Winner's Circle07 Money & Brains08 Executive Suites09 Big Fish, Small Pond10 Second City Elite
11 God's Country12 Brite Lites, Li'l City13 Upward Bound14 New Empty Nests15 Pools & Patios16 Bohemian Mix17 Beltway Boomers18 Kids & Cul-de-Sacs19 Home Sweet Home20 Fast-Track Families
21 Gray Power22 Young Influentials23 Greenbelt Sports24 Up-and-Comers25 Country Casuals26 The Cosmopolitans27 Middleburg Managers28 Traditional Times29 American Dreams30 Suburban Sprawl
Primary Market
%Households 12,509
1.43% 1.45% 1.54% 2.16% 2.97% 2.99%
13.33% 14.59% 25.40% 26.80%
12 Brite Lites, Li'l City41 Sunset City Blues
13 Upward Bound24 Up-and-Comers
34 White Picket Fences27 Middleburg Managers
35 Boomtown Singles47 City Startups63 Family Thrifts
60 Park Bench Seniors
0.04%4 0.02%2 0.01%1 0.00%0 0.00%0 0.03%4 0.00%0 0.00%0 0.00%0 1.25%156
0.00%0 1.43%179 1.54%193 0.38%48 0.42%53 0.00%0 0.33%41 0.17%22 0.50%62 0.00%0
0.00%0 0.14%17 0.00%0 2.16%270 0.00%0 0.00%0 2.99%374 0.00%0 0.00%0 0.82%102
Primary and Secondary Markets
%Households 17,619
1.98% 2.14% 3.19% 3.51% 4.17% 4.67%
12.54% 13.10% 24.01% 25.03%
53 Mobility Blues13 Upward Bound
24 Up-and-Comers41 Sunset City Blues
34 White Picket Fences27 Middleburg Managers
35 Boomtown Singles47 City Startups
60 Park Bench Seniors63 Family Thrifts
0.02%3 0.00%1 0.00%1 0.00%0 0.00%0 0.01%1 0.00%0 0.00%0 0.00%0 1.84%324
0.00%0 1.93%340 2.14%377 0.09%16 0.10%17 0.00%0 0.08%14 0.04%7 0.12%22 0.00%0
0.00%0 0.04%8 0.00%0 3.19%563 0.00%0 0.00%0 4.67%823 0.00%0 0.00%0 0.17%30
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
PRIZM NEHousehold Segments
31 Urban Achievers32 New Homesteaders33 Big Sky Families34 White Picket Fences35 Boomtown Singles36 Blue-Chip Blues37 Mayberry-ville38 Simple Pleasures39 Domestic Duos40 Close-In Couples
41 Sunset City Blues42 Red, White & Blues43 Heartlanders44 New Beginnings45 Blue Highways46 Old Glories47 City Startups48 Young & Rustic49 American Classics50 Kid Country, USA
51 Shotguns & Pickups52 Suburban Pioneers53 Mobility Blues54 Multi-Culti Mosaic55 Golden Ponds56 Crossroads Villagers57 Old Milltowns58 Back Country Folks59 Urban Elders60 Park Bench Seniors
61 City Roots62 Hometown Retired63 Family Thrifts64 Bedrock America65 Big City Blues66 Low-Rise Living
67 Unclassified
Primary Market
%Households 0.00%0 0.00%0 0.00%0 2.97%371
13.33%1,667 0.09%12 0.00%0 0.00%0 0.52%65 0.00%0
1.45%181 0.00%0 0.00%0 0.04%5 0.00%0 0.08%10
14.59%1,825 0.00%0 0.37%47 0.00%0
0.00%0 0.22%28 0.85%106 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
26.80%3,352
0.00%0 1.06%133
25.40%3,178 0.00%0 0.00%0 0.00%0
0.00%0
Primary and Secondary Markets
%Households 0.00%0 0.00%0 0.00%0 4.17%734
12.54%2,210 0.02%4 0.00%0 0.00%0 0.12%21 0.00%0
3.51%619 0.00%0 0.00%0 0.01%1 0.00%0 0.04%7
13.10%2,308 0.00%0 0.08%14 0.00%0
0.00%0 0.07%13 1.98%348 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
24.01%4,230
0.00%0 0.88%155
25.03%4,410 0.00%0 0.00%0 0.00%0
0.00%0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
PRIZM NESocial Groups
Households by PRIZM NE Segment
Ranked PRIZM NE Social Groups
U1 - Urban Uptown04 Young Digerati07 Money & Brains16 Bohemian Mix26 The Cosmopolitans29 American Dreams
U2 - Midtown Mix31 Urban Achievers40 Close-In Couples54 Multi-Culti Mosaic
U3 - Urban Cores59 Urban Elders61 City Roots65 Big City Blues66 Low-Rise Living
S1- Elite Suburbs01 Upper Crust02 Blue Blood Estates03 Movers & Shakers06 Winner's Circle
S2 - The Affluentials08 Executive Suites14 New Empty Nests15 Pools & Patios17 Beltway Boomers18 Kids & Cul-de-Sacs19 Home Sweet Home
Primary Market
%Households 12,509
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.10% 0.72% 1.57% 1.80% 4.22%
22.90% 68.70%
UnclassifiedT4 - Rustic Living
T3 - Middle AmericaT2 - Country Comfort
T1 - Landed GentryU3 - Urban CoresU2 - Midtown Mix
U1 - Urban UptownS1- Elite Suburbs
S4 - Inner SuburbsS3 - Middleburbs
S2 - The AffluentialsC1 - Second City Soci...
C2 - City CentersC3 - Micro-City Blues
0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
0.00%0 0.00%0 0.00%0 0.00%0
0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
0.10%12 0.04%4 0.02%2 0.01%1 0.03%4
1.80%225 0.00%0 0.38%48 0.42%53 0.33%41 0.17%22 0.50%62
Primary and Secondary Markets
%Households 17,619
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.20% 0.36% 0.43% 5.91%
28.08% 64.99%
UnclassifiedT4 - Rustic Living
T3 - Middle AmericaT2 - Country Comfort
T1 - Landed GentryU3 - Urban CoresU2 - Midtown Mix
U1 - Urban UptownS1- Elite Suburbs
S4 - Inner SuburbsS3 - Middleburbs
S2 - The AffluentialsC1 - Second City Soci...
C2 - City CentersC3 - Micro-City Blues
0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
0.00%0 0.00%0 0.00%0 0.00%0
0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
0.03%5 0.02%3 0.00%1 0.00%1 0.01%1
0.43%76 0.00%0 0.09%16 0.10%17 0.08%14 0.04%7 0.12%22
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
PRIZM NESocial Groups
S3 - Middleburbs21 Gray Power22 Young Influentials30 Suburban Sprawl36 Blue-Chip Blues39 Domestic Duos
S4 - Inner Suburbs44 New Beginnings46 Old Glories49 American Classics52 Suburban Pioneers
C1 - Second City Society10 Second City Elite12 Brite Lites, Li'l City13 Upward Bound
C2 - City Centers24 Up-and-Comers27 Middleburg Managers34 White Picket Fences35 Boomtown Singles41 Sunset City Blues
C3 - Micro-City Blues47 City Startups53 Mobility Blues60 Park Bench Seniors62 Hometown Retired63 Family Thrifts
T1 - Landed Gentry05 Country Squires09 Big Fish, Small Pond11 God's Country20 Fast-Track Families25 Country Casuals
T2 - Country Comfort23 Greenbelt Sports28 Traditional Times32 New Homesteaders33 Big Sky Families37 Mayberry-ville
Primary Market
%Households 1.57%196 0.00%0 0.14%17 0.82%102 0.09%12 0.52%65
0.72%90 0.04%5 0.08%10 0.37%47 0.22%28
4.22%528 1.25%156 1.43%179 1.54%193
22.90%2,864 2.16%270 2.99%374 2.97%371
13.33%1,667 1.45%181
68.70%8,594 14.59%1,825 0.85%106
26.80%3,352 1.06%133
25.40%3,178
0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
Primary and Secondary Markets
%Households 0.36%63 0.00%0 0.04%8 0.17%30 0.02%4 0.12%21
0.20%36 0.01%1 0.04%7 0.08%14 0.07%13
5.91%1,041 1.84%324 1.93%340 2.14%377
28.08%4,948 3.19%563 4.67%823 4.17%734
12.54%2,210 3.51%619
64.99%11,450 13.10%2,308 1.98%348
24.01%4,230 0.88%155
25.03%4,410
0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
PRIZM NESocial Groups
T3 - Middle America38 Simple Pleasures42 Red, White & Blues43 Heartlanders45 Blue Highways50 Kid Country, USA51 Shotguns & Pickups
T4 - Rustic Living48 Young & Rustic55 Golden Ponds56 Crossroads Villagers57 Old Milltowns58 Back Country Folks64 Bedrock America
Unclassified
Primary Market
%Households 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
0.00%0
Primary and Secondary Markets
%Households 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0
0.00%0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
PRIZM NELifestage Groups
Households by PRIZM NE Segment
Ranked Major Lifestage
Ranked Lifestage Groups
YOUNGER YEARSY1 - Midlife Success
03 Movers & Shakers08 Executive Suites11 God's Country12 Brite Lites, Li'l City19 Home Sweet Home25 Country Casuals30 Suburban Sprawl37 Mayberry-ville
Y2 - Mainstream Singles04 Young Digerati16 Bohemian Mix22 Young Influentials23 Greenbelt Sports24 Up-and-Comers31 Urban Achievers35 Boomtown Singles
Y3 - Striving Singles42 Red, White & Blues44 New Beginnings45 Blue Highways47 City Startups48 Young & Rustic53 Mobility Blues56 Crossroads Villagers
Primary Market
%Households 12,509
30.78% 33.86% 35.36%
FAMILY LIFEYOUNGER YEARS
MATURE YEARS
0.00% 0.05% 1.29% 2.04% 2.42% 2.75% 3.28% 3.79%
15.48% 15.63% 25.40% 27.86%
UnclassifiedF1 - Accumulated Wealth
M1 - Affluent Empty NestsF2 - Young Accumulators
M3 - Cautious CouplesY1 - Midlife Success
F3 - Mainstream FamiliesM2 - Conservative Class...
Y3 - Striving Singles Y-2 - Mainstream SinglesF4 - Sustaining Families
M4 - Sustaining Seniors
33.86%4,235 2.75%344 0.01%1 0.00%0 0.00%0 1.43%179 0.50%62 0.00%0 0.82%102 0.00%0
15.63%1,955 0.00%0 0.00%0 0.14%17 0.00%0 2.16%270 0.00%0
13.33%1,667
15.48%1,936 0.00%0 0.04%5 0.00%0
14.59%1,825 0.00%0 0.85%106 0.00%0
Primary and Secondary Markets
%Households 17,619
31.56% 33.09% 35.34%
FAMILY LIFEYOUNGER YEARS
MATURE YEARS
0.00% 0.01% 1.85% 2.23% 2.26% 3.75% 4.27% 4.86%
15.08% 15.78% 24.88% 25.03%
UnclassifiedF1 - Accumulated Wealth
M1 - Affluent Empty NestsY1 - Midlife Success
F2 - Young AccumulatorsM3 - Cautious Couples
F3 - Mainstream FamiliesM2 - Conservative Class...
Y3 - Striving Singles Y-2 - Mainstream Singles
M4 - Sustaining SeniorsF4 - Sustaining Families
33.09%5,831 2.23%393 0.00%1 0.00%0 0.00%0 1.93%340 0.12%22 0.00%0 0.17%30 0.00%0
15.78%2,780 0.00%0 0.00%0 0.04%8 0.00%0 3.19%563 0.00%0
12.54%2,210
15.08%2,658 0.00%0 0.01%1 0.00%0
13.10%2,308 0.00%0 1.98%348 0.00%0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
PRIZM NELifestage Groups
FAMILY LIFEF1 - Accumulated Wealth
02 Blue Blood Estates05 Country Squires06 Winner's Circle
F2 - Young Accumulators
13 Upward Bound17 Beltway Boomers18 Kids & Cul-de-Sacs20 Fast-Track Families29 American Dreams
F3 - Mainstream Families
32 New Homesteaders33 Big Sky Families34 White Picket Fences36 Blue-Chip Blues50 Kid Country, USA51 Shotguns & Pickups52 Suburban Pioneers54 Multi-Culti Mosaic
F4 - Sustaining Families63 Family Thrifts64 Bedrock America65 Big City Blues66 Low-Rise Living
Primary Market
%Households 30.78%3,850 0.05%6
0.02%2 0.00%0 0.03%4
2.04%256
1.54%193 0.33%41 0.17%22 0.00%0 0.00%0
3.28%411
0.00%0 0.00%0 2.97%371 0.09%12 0.00%0 0.00%0 0.22%28 0.00%0
25.40%3,178 25.40%3,178 0.00%0 0.00%0 0.00%0
Primary and Secondary Markets
%Households 31.56%5,561 0.01%2
0.00%1 0.00%0 0.01%1
2.26%397
2.14%377 0.08%14 0.04%7 0.00%0 0.00%0
4.27%752
0.00%0 0.00%0 4.17%734 0.02%4 0.00%0 0.00%0 0.07%13 0.00%0
25.03%4,410 25.03%4,410 0.00%0 0.00%0 0.00%0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Claritas Inc.Profile Report
Produced Using Claritas iXPRESS
PRIZM NELifestage Groups
MATURE YEARSM1 - Affluent Empty Nests
01 Upper Crust07 Money & Brains09 Big Fish, Small Pond10 Second City Elite
M2 - Conservative Classics
14 New Empty Nests15 Pools & Patios21 Gray Power26 The Cosmopolitans27 Middleburg Managers
28 Traditional Times
M3 - Cautious Couples38 Simple Pleasures39 Domestic Duos40 Close-In Couples41 Sunset City Blues43 Heartlanders46 Old Glories49 American Classics
M4 - Sustaining Seniors55 Golden Ponds57 Old Milltowns58 Back Country Folks59 Urban Elders60 Park Bench Seniors61 City Roots62 Hometown Retired
Unclassified
Primary Market
%Households 35.36%4,424 1.29%161
0.04%4 0.00%0 0.00%0 1.25%156
3.79%475
0.38%48 0.42%53 0.00%0 0.00%0 2.99%374
0.00%0
2.42%303 0.00%0 0.52%65 0.00%0 1.45%181 0.00%0 0.08%10 0.37%47
27.86%3,485 0.00%0 0.00%0 0.00%0 0.00%0
26.80%3,352 0.00%0 1.06%133
0.00%0
Primary and Secondary Markets
%Households 35.34%6,227 1.85%326
0.02%3 0.00%0 0.00%0 1.84%324
4.86%856
0.09%16 0.10%17 0.00%0 0.00%0 4.67%823
0.00%0
3.75%661 0.00%0 0.12%21 0.00%0 3.51%619 0.00%0 0.04%7 0.08%14
24.88%4,384 0.00%0 0.00%0 0.00%0 0.00%0
24.01%4,230 0.00%0 0.88%155
0.00%0
© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511
Recommended