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2016
MEDIA KIT
+800,000 LISTENERS SPEND THEIR WEEKDAYS WITH
THE SPORTS HUB DURING THEIR MORNING, MIDDAY AND AFTERNOON COMMUTES
“BOSTON’S HOME FOR SPORTS”
FACEBOOK USERS: 70,045
TWITTER USERS: 135,000
# 1
RATED STATION IN BOSTON
FOR MEN & ADULTS 25-54
FOR ALL DAY PARTS
LIVE & Local RELEVANT Sports Content
ZOLAK & BERTRAND WEEKDAYS 10AM-2PM TOP MIDDAY SHOW IN BOSTON
#1
#1 BARRETT SPORTS MEDIA:
2015 RADIO STATION OF THE YEAR
#1 TOUCHER & RICH WEEKDAYS 6AM-10AM TOP MORNING-DRIVE SHOW IN BOSTON
SIMULCASTS ON COMCAST SPORTSNET & REACHES 4.2 MILLION HOMES
FELGER & MAZZ WEEKDAYS 2PM-6PM TOP AFTERNOON-DRIVE SHOW IN BOSTON
SIMULCASTS ON COMCAST SPORTSNET & REACHES 4.2 MILLION HOMES
2011
2014
MARCONI AWARD
WINNER FOR
BEST SPORTS
STATION IN THE
COUNTRY
6 YEARS OF BOSTON SPORTS RADIO
FLAGSHIP STATION OF THE
NEW ENGLAND PATRIOTS
BOSTON BRUINS
BOSTON CELTICS
NEW ENGLAND REVOLUTION
SPORTS TALK IS THE PERFECT PLATFORM
TO ACTIVATE YOUR MESSAGING.
OUR AUDIENCE OF PASSIONATE SPORTS FANS
ARE TRULY ENGAGED WITH THE CONTENT AND
ACTIVELY LISTEN THROUGH COMMERCIALS.
IT’S A NEW ENGLAND LIFESTYLE
YOUR MESSAGE TO HUNDREDS
OF THOUSANDS
OF LISTENERS
EACH WEEK
BE DIRECTLY INVOLVED WITH NEW ENGLAND
SPORTS FANS
YOUR TICKET TO SOLD
OUT GAMES AT THE
GARDEN AND
GILLETTE STADIUM
BRAND YOUR COMPANY
NAME WITH THE
PATRIOTS, BRUINS,
CELTICS & REVOLUTION
FRED TOUCHER Is from Detroit, MI and attended Rollins College in Winter Park, FL. After college, Fred moved to Atlanta and began his radio career at an AM country station and also worked at CNN Sports Illustrated. He moved on to the famous 99X in Atlanta where he worked nights and mornings but most importantly met Rich Shertenlieb. In 2006 Fred and Rich started their first show together at WBCN in Boston and instantly gained a loyal following.
RICH SHERTENLIEB Started his radio career at the alternative music radio powerhouse, 99X, followed by a
job on the nationally syndicated Kidd Kraddick In The Morning radio show. In 2006, the “Toucher & Rich Show “started on WBCN in Boston, and within a year reached #1 in their target demo. Rich is considered one of the great production/creative talents in
all of radio. Rich’s bits have been featured on such shows as the Jimmy Kimmel show, the CBS Nightly News, Dateline, and in over 100 newspapers and magazines including
Sports Illustrated, USA Today, and The Washington Post.
#1 MORNING DRIVE SHOW IN BOSTON
FOR ADULTS 25-54
#1 MORNING DRIVE SHOW IN BOSTON
FOR MEN 25-54
SIMULCASTS ON COMCAST SPORTSNET & REACHES
4.2 MILLION HOMES
TOUCHER & RICH
SCOTT ZOLAK is one of the most highly recognizable figures in the Boston media. Zo is a former Patriots quarterback turned sports-talk cult hero, and is the current color analysis for the Patriots Radio Network. Zo is a University of Maryland graduate and was selected 84th overall in the 1991 NFL draft by the New England Patriots. He played for nine seasons in the NFL for the Patriots and Miami Dolphins. Zo is the co-host of the number 1 midday show in Boston, Zolak & Bertrand, and he also appears on WBZ-TV as a Patriots insider. Zo brings a ton of energy and enthusiasm to everything he does and is greeted with cheers and beers from Boston sports fans wherever he goes.
MARC BERTRAND
Started working in radio at the age of 18 at the on-campus station at the University of Massachusetts. During his four years in Amherst, Marc provided play-by-play for
hundreds of Umass athletic events while also hosting a weekly sports talk show. He joined CBS Radio Boston in August of 2009 for the launch of 98.5 The Sports Hub
and has been at the station ever since. Marc hosts the pre-game and post-game shows for Patriots games on The Sports Hub and is also a
frequent guest on Comcast Sportsnet New England.
#1 MIDDAY SHOW IN BOSTON
FOR ADULTS 25-54
#1 MIDDAY SHOW IN BOSTON
FOR MEN 25-54
ZOLAK & BERTRAND
TONY MASSAROTTI Is the co-host of the afternoon drive show from 2-6PM on The Sports Hub. He is a lifelong
Bostonian who has been covering sports in Boston for the last 20 years. Massarotti worked for the Boston Herald from 1989-2008 and currently remains an online presence
for the Boston Globe at Boston.com. Massarotti has been twice voted by his peers as the Massachusetts sportswriter of the year (2000, 2008) and has authored three books,
including the New York times best-selling memoirs of David Ortiz, entitled “Big Papi.” A graduate of Waltham High School and Tufts University,
he lives in the Boston area with his wife, Natalie, and their two sons.
MIKE FELGER
Graduated from Boston University in 1992, three years after taking an internship job at the Boston Herald. Felger remained at the Herald for 19 years, over which time he was a beat reporter and columnist covering the Patriots, Bruins, and Revolution. Felger moved to full-time electronic work when he took over as host of his own ESPN Radio show in 2005. The show lasted three years, and he’d like to thank his seven listeners. He has been with The Sports Hub since it’s launch in 2009, and is co-host to the #1 sports talk radio show in Boston. Felger is also an anchor for Comcast Sportsnet New England.
#1 AFTERNOON DRIVE SHOW IN BOSTON
FOR ADULTS 25-54
#1 AFTERNOON DRIVE SHOW IN BOSTON
FOR MEN 25-54
SIMULCASTS ON COMCAST SPORTSNET & REACHES
4.2 MILLION HOMES
FELGER & MAZZ
ADAM JONES
Began his radio career in Boston as an on-air intern with Mike Felger on ESPN 890 in Boston. He returned to 98.5 The Sports Hub from ESPN where he was host of the online “Adam Jones Show.” Jones was also a fill-in host and anchor of various pregame and post-game shows on the ESPN Radio Network. Prior to that, Jones worked at The Sports Hub where he was a fill-in host and had a weekend show with Boston sports writer Dan Shaughnessy. Jones began his sports broadcasting in 2006 at the former 890 ESPN where he spent three years covering New England teams.
WEEKDAYS 6PM-7PM
HOSTED BY TONY MASSAROTTI
AIRS DURING DRIVE TIME RIGHT BEFORE MOST RED SOX GAMES FROM APRIL THROUGH OCTOBER
PROVIDES IN DEPTH BASEBALL COVERAGE, INCLUDING LIVE INTERVIEWS WITH PLAYERS, COACHES, WRITERS, AND OFFERS A FULL INSIDE LOOK
AROUND THE MLB
FEATURES A ROTATING PANEL OF BASEBALL REPORTERS INCLUDING DAN SHAUGHNESSEY, SEAN MCADAM, DAN ROCHE, AND OTHERS
FOR THE PAST COUPLE YEARS, THE BASEBALL REPORTERS SHOW (#1) HAS BEATEN THE ACTUAL RED SOX PLAY-BY-PLAY ON WEEI (#3)
SPORTS HUB HEADLINES ARE 1-2 MINUTE UPDATES THAT KEEP YOU INFORMED ON THE BIG STORIES,
REPORTS, AND RECENT SCORES IN BOSTON AND THE REST OF THE SPORTING WORLD.
THE HEADLINES AIR TWO TIMES AN HOUR AT :00, :30.
JON WALLACH TOUCHER & RICH 6AM-10AM
ROB “HARDY” POOLE ZOLAK & BERTRAND 10AM-2PM
JIM MURRAY FELGER & MAZZ 2PM-6PM
RICH KEEFE ADAM JONES 6PM-11PM
JON WALLACH is a Lexington, MA native and has been radio since he was a student at
Hobart College. He spent 14 years at WEEI before joining the Sports Hub in 2009.
ROB “HARDY” POOLE spent 11 years at Boston’s legendary WBCN before joining the
Sports Hub. He also hosts his own show on Sunday mornings with Jerry Trupiano and he is the
host of Boston’s only golf show “The Golf Club” on 98.5 the Sports Hub.
RICH KEEFE was raised in New Hampshire and played football at Hobart College where he
began his career in radio. Keefe can occasionally be heard hosting his own show on the
Sports Hub, “The Rich Keefe Project.”
JIM MURRAY was born and raised in Melrose, MA. He left to work for CBS Atlanta for a
year and hosted his own sports talk show at night before returning to Boston. Murray has
spent the last two years on-air at 98.5 the Sports Hub and as a fill-in sports reporter for
WBZ AM 1030.
98.5 THE SPORTS HUB
#1 STATION MEN & ADULTS 25-54
MORNING, MIDDAY, AFTERNOON DRIVE
SHOW RANKERS
SHOW RANKERS
TOUCHER & RICH ZOLAK & BERTRAND FELGER & MAZZ
TOUCHER & RICH ZOLAK & BERTRAND FELGER & MAZZ
SHOW RANKERS
BOB SOCCI is the play-by-play broadcaster for the New England Patriots Radio Network. He grew up in Auburn, N.Y and has spent the last five years living outside Boston. For the last 16 seasons, Socci has been the radio play-by-play voice for Navy Football. Along with being the voice of the Midshipman, Bob has worked television for CBS Sports Network calling Patriot League basketball leagues. He is also an experienced baseball broadcaster calling the Triple-A Albuquerque Isotopes, Norfolk Tides and Pawtucket Red Sox. You can read some of his sports writing on his website, BobSocci.com.
SCOTT ZOLAK is one of the most highly recognizable figures in the Boston media. Zo is a former
Patriots quarterback turned sports-talk cult hero, and is the current color analysis for the Patriots Radio Network. Zo is a University of Maryland graduate and was selected 84th
overall in the 1991 NFL draft by the New England Patriots. He played for nine seasons in the NFL for the Patriots and Miami Dolphins. Zo is the co-host of the number 1 midday
show in Boston, Zolak & Bertrand, and he also appears on WBZ-TV as a Patriots insider. Zo brings a ton of energy and enthusiasm to everything he does and is greeted with
cheers and beers from Boston sports fans wherever he goes.
IN ADDITION TO 98.5 THE SPORTS HUB, PATRIOTS GAMES ARE BROADCASTED ON 39 OTHER RADIO STATIONS IN
THE SIX-STATE REGION OF NEW ENGLAND AND NEW YORK. WE’VE GOT YOUR MARKETS COVERED!
MASSACHUSETTS
WBZ-FM BOSTON 98.5 FM
WAQY SPRINGFIELD 102.1 FM
WBEC PITTSFIELD 1420 AM
WPKZ FITCHBURG 1280 AM
WNAW NORTH ADAMS 1230 AM
WBSM NEW BEDFORD 1420 AM
WPVQ GREENFIELD 95.3 FM
WSAR FALL RIVER 1480 AM
WWFX WORCESTER 100.1 FM
WXTK HYANNIS 95.1 FM
WMRC MILFORD 1490 AM
NEW HAMPSHIRE
WFNQ NASHUA 106.3 FM
WPKQ NORTH
CONWAY
103.7 FM
WSAK HAMPTON 102.1 FM
WSHK PORTS/DOVER 105.3 FM
WNNH CONCORD 99.1 FM
WLNH LACONIA 98.3 FM
WEMJ LACONIA 1490 AM
WINQ KEENE 98.7 FM
WXXK LEBANON 100.5 FM
VERMONT
WCPV BURLINGTON 101.3 FM
WDVT RUTLAND 94.5 FM
WIKE NEWPORT 1490 AM
WKVT BRATTLEBORO 92.7 FM
WRFK BARRE/MONT 107.1 FM
WSTJ ST. JOHNSBURY 1340 AM
RHODE ISLAND
WPRO PROVIDENCE 630 AM
WEAN PROVIDENCE 99.7 FM
NEW YORK
WINU ALBANY 104.9 FM
WENU GLENN FALLS 1410 AM
WHTK ROCHESTER 1280 AM
MAINE
WBLM PORTLAND 102.9 FM
WEBB AUGUSTA 98.5 FM
WEZQ BANGOR 92.9 FM
WOZI PRESQUE ISLE 101.9 FM
CONNECTICUT
WTIC HARTFORD 1080 AM
WINY PUTNAM 1350 AM
WMOS NEW LONDON 102.3 FM
WGCH GREENWICH 1490 AM
WINE BROOKFIELD 940 AM
TITLE SPONSOR OF BROADCAST
NFL INJURY REPORT
PRE-GAME TITLE SPONSORSHIP
TITLE SPONSOR OF COUNTDOWN
TO KICKOFF
GAME TIME CONDITIONS
TRAFFIC REPORTS ENTITLEMENT
WHO’S HOT, WHO’S NOT
CHALK TALK
FANTASTY FOOTBALL
COIN TOSS
BILL BELICHICK INTERVIEW
OWNERS BOX WITH JONATHAN KRAFT
PLAYERS TO WATCH
PROTECTION NUMBERS
PATRIOTS FOOTBALL WEEKLY
AROUND THE NFL
STARTING LINE-UPS
NFL SCOREBOARD UPDATES
KICKOFF RETURN CONTEST
TOUCHDOWNS FOR CHARITY
ILLEGAL PROCEDURES
INSTANT REPLAYS
SIDELINE REPORTS
INSIDE THE RED ZONE
FIELD GOALS FOR CHARITY
SACKS FOR CHARITY
TURNOVERS FOR CHARITY
THREE AND OUTS FOR CHARITY
FAST STATS
TWO MINUTE WARNING
HALFTIME SHOW
FIRST HALF HIGHLIGHTS
FIRST HALF STATS
2ND HALF ADJUSTMENTS
LEGAL DISCLAIMER
BROADCAST BOOTH
TITLE SPONSOR OF POST-GAME SHOW
BILL BELICHICK POST GAME PRESS
CONFERENCE
TOM BRADY PRESS CONFERENCE
DRIVE OF THE GAME
PLAYER GIFTS I
LOCKER ROOM SHOW
PLAYER OF THE GAME
PLAYER GIFTS II
PLAYER GIFTS III
FINAL STATS OF THE GAME
HIT OF THE GAME
HARDEST WORKING PLAYER OF THE GAME
AROUND THE NFL
CATCH OF THE GAME
HIGHLIGHTS SHOW
GAME-CHANGING PLAY
ELECTRIC MOMENT OF THE GAME
INJURY RECAP
DAVE GOUCHER is in his 16th season of Bruins radio play-by-play, first on WBZ-AM and now on
flagship 98.5 The Sports Hub and he has been named New England's top radio play-by-play announcer on four occasions by the Associated Press. A native of Pawtucket, RI, he graduated in 1993 from Boston University where he broadcast Terriers hockey
from 1991-1993 before moving to pro hockey with Wheeling of the East Coast Hockey League, doing play-by-play for the Thunderbirds for two seasons from 1993-
1995. He spent five years as the radio voice of the Bruins' AHL affiliate in Providence, including their Calder Cup-winning season in 1998-99, in addition to
serving as the team's director of broadcasting and communications from 1995-2000. He is a regular contributor to Bruins coverage on Comcast SportsNet.
BOB BEERS is in his 19th season as color analyst on Bruins radio. He came to the broadcast booth following an eight-year professional career as a defenseman in the NHL and with minor league affiliates. Drafted by Boston as their tenth pick, 210th overall, in the 1985 NHL Entry Draft, he played three-plus seasons with the Bruins organization before moving on to NHL stops in Tampa Bay, Edmonton and the NY Islanders for four seasons. He returned to the Bruins for the 1996-97 campaign before retiring as a full-time player in August, 1997. He also played parts of two seasons with the Bruins' AHL affiliate in Providence as his radio schedule allowed in both 1998-99 and 1999-2000. Beers has also worked with NHL Radio and Versus television broadcasts during the playoffs and he is a regular contributor to Bruins coverage on Comcast SportsNet
IN ADDITION TO 98.5 THE SPORTS HUB, BOSTON BRUINS GAMES ARE BROADCASTED ON 24 OTHER RADIO
STATIONS IN FIVE NEW ENGLAND STATES AND NEW YORK. WE’VE GOT YOUR MARKETS COVERED!
MASSACHUSETTS
WBZ-FM BOSTON 98.5 FM
WBSM NEW BEDFORD 1420 AM
WBEC PITTSFIELD 1420 AM
WPKZ FITCHBURG 1280 AM
WHLL SPRINGFIELD 1450 AM
WXTK HYANNIS 95.1 FM
WNAW NORTH ADAMS 1230 AM
NEW HAMPSHIRE
WGAM MANCHESTER 1250 AM
WGHM NASHUA 900 AM
WSMN NASHUA 1590 AM
WTPL CONCORD 107.7 FM
WEEY KEENE 93.5 FM
WMYF PORTSMOUTH 1380 AM
WGIN ROCHESTER 930 AM
VERMONT
WMXR WOODSTOCK 93.9 FM
WCPV BURLINGTON 101.3 FM
WSNO BARRE 1450 AM
RHODE ISLAND
WPRV PROVIDENCE 790 AM
WOON WOONSOCKET 1240 AM
NEW YORK
WCKL CATSKILL 560 AM
MAINE
WBAE PORTLAND 1490 AM
WVAE PORTLAND/BIDDEFORD 1400 AM
WZON BANGOR 620 AM
WOXO NORWAY 92.7 FM
WBCQ HOULTON 94.7 FM
SCENE SETTER
HEAD COACH CLAUDE JULIEN INTERVIEW
STARTING LINE-UPS
OPENING FACE-OFF
SPORTS HUB HEADLINES
WALK-OFF INTERVIEWS
SECOND & THIRD PERIOD FACE-OFFS
ANALYSIS OF THE FIRST TWO PERIODS
SCOREBOARDS
“THIS DATE IN BRUINS HISTORY”
NAMING RIGHTS
INTERMISSION SHOW
BROADCAST BOOTH
POST-GAME SHOW
SEAN GRANDE is entering his seventeenth season in the NBA and twelfth as the voice of the Boston Celtics, Sean Grande’s epic account of the two-month run to the 2008 World Championship, and the classic Game 7 of the 2010 NBA Finals cemented his status as one of the nation’s elite play-callers. Grande’s first stint in Boston began at Boston University where he spent seven seasons calling Terrier hockey, football and basketball on both television and radio. In 1996, he moved up Commonwealth Avenue to Boston College, as the voice of the Eagles football and hockey radio networks for three seasons until the NBA came calling. Sean is one of the most experienced play-by-play men in the business calling basketball, hockey, football, baseball, tennis, and soccer. He has made appearances on ESPN, CBS, and Comcast SportsNet
CEDRIC MAXWELL is in his nineteenth year behind the microphone as a Celtics analyst. Max has been a part of Celtics’ championships as a player, and a broadcaster from the
original Big Three to the new Big Three. He played with Bird, McHale and Parish, and has called the games of Pierce, Garnett and Allen. An integral part
of the Celtics’ return to glory in the 1980’s, Max’s twelve-year NBA career began as Boston’s first-round draft pick in 1977. An instant fan-favorite, he led
the team in scoring in 1978-79, and the NBA in field goal percentage in both 1979 and 1980. Max’s .609 mark from the floor in 1980 remains the team’s all-
time record. In 2003 his number 31 was retired by the Celtics and raised to the Garden rafters.
MASSACHUSETTS
WBZ-FM BOSTON 98.5 FM
WHLL SPRINGFIELD 1450 AM
WPKZ FITCHBURG 1280 AM
WXTK HYANNIS 95.1 FM
WSAR FALL RIVER 1480 AM
WBEC PITTSFIELD 1420 AM
WNAW NORTH ADAMS 1230 AM
NEW HAMPSHIRE
WTSL HANOVER 1400 AM
WTSV CLAREMONT 1230 AM
WEEY KEENE 93.5 FM
WTSN PORTSMOUTH/DOVER 1270 AM
WZEI LACONIA 101.5 FM
WGAM MANCHESTER 1250 AM
WGHM NASHUA 900 AM
WKXL CONCORD 103.9 FM/1450 AM
VERMONT
WCPV BURLINGTON 101.3 FM
MAINE
WJJB PORTLAND 96.3 FM
WRED PORTLAND 1440 AM
WPEI SACO 95.9 FM
WPPI TOPSHAM 95.5 FM
WLOB PORTLAND 1310 AM
WEZQ BANGOR 92.9 FM
RHODE ISLAND
WHJJ PROVIDENCE 920 AM
WOON WOONSOCKET 1240 AM
NEW YORK
WEAV PLATTSBURGH 960 AM
IN ADDITION TO 98.5 THE SPORTS HUB, BOSTON CELTICS GAMES ARE BROADCASTED ON 24 OTHER RADIO
STATIONS IN FIVE NEW ENGLAND STATES. WE’VE GOT YOUR MARKETS COVERED!
PRE GAME NAMING RIGHTS
INJURY REPORT (PRE GAME)
STARTING LINEUPS (PRE GAME)
CONVERSATION WITH BRAD STEVENS (PRE GAME)
AROUND THE LEAGUE (PRE GAME)
OPENING TIP OFF (IN GAME)
HALFTIME SHOW NAMING RIGHTS (IN GAME)
SCOREBOARD UPDATES (2) (IN GAME)
PLAYER STATS UPDATED – SCORING SUMMARY (IN GAME/POST GAME)
PLAYER OF THE GAME (POST GAME)
POST GAME SHOW NAMING RIGHTS
“GREEN” PLAYER OF THE GAME (POST GAME)
HERO AMONG US (IN GAME)
CELTICS RE-CAP (AUDIO HIGHLIGHTS) (POST GAME)
FEATURES
ON-AIR COMMERCIALS
ON-AIR FEATURE SPONSORSHIPS
PATRIOTS, BRUINS, & CELTICS PLAY-BY-PLAY
ON-SITE PROMOTIONS
PROMOTIONS AT 3RD PARTY LOCATIONS
GIFT WITH PURCHASE PROGRAMS
ONLINE ADVERTISING ON CBSBOSTON.COM
CBS LOCAL OFFERS
CBS LOCAL PAGES
THANK YOU!
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