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This presentation was given to the Central Texas chapter of IAEE on July 22, 2010 via Webcast. The images from the TS2 InZone were graciously provided by Dana Freker Doody of The Expo Group and Emilie Barta. The TS2 Inzone concept is a leading innovation in events.
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FOUR WAYS TECHNOLOGYEXTENDS THE REACH OF YOUR EVENT
IAEE CENTRAL TEXAS CHAPTERSamuel J. Smith July 22, 2010
Photo Credit: The Expo Group
Friday, July 23, 2010
OUR PROCESS TODAY
Who am I Changes in Communication Opportunities for Events Review Inzone Questions
Friday, July 23, 2010
SAMUEL J. SMITHEVENT TECHNOLOGY CONSULTANT
2010 WORLDWIDETECHNOLOGY WATCH
JUDGEGOING DIGITALEVENT INNOVATION LABINTERACTIVE MEETING
TECHNOLOGY BLOG
Friday, July 23, 2010
BACKGROUNDLIFE BEFORE CONSULTING
DEARBORN, MI MAPLEWOOD, MN MINNEAPOLIS, MN SWITZERLAND
Friday, July 23, 2010
5
THE WAY THAT WE
COMMUNICATECOLLABORATE & SHARE
IS CHANGING
Friday, July 23, 2010
6
Watch the News Read The News
Rate News Share the News Comment on News Upload Photos & Video Create The News
Olden Days Today
Friday, July 23, 2010
Friday, July 23, 2010
CREATED PERSONALIZEDVIDEO MESSAGES FOR PEOPLE
Friday, July 23, 2010
9
S O O N . Y O U R A T T E N D E E S W I L L D E M A N D SIMILAR EXPERIENCES F R O M Y O U R E V E N T S .
Friday, July 23, 2010
Virtual Events. Real Results
FACE TO FACEMEETINGS
DIGITAL
10
WORLDS ARE COLLIDING
SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010
Virtual Events. Real Results
FACE TO FACEMEETINGS
DIGITAL
OPPORTUNITY
11
WORLDS ARE COLLIDING
SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010
Virtual Events. Real Results
FACE TO FACEMEETINGS
DIGITAL
OPPORTUNITY
Extend Events Include More People Increase Interaction Leverage New Formats
12
SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010
Virtual Events. Real Results
EXTEND EVENTS
WEBINARS
WEBCASTSBLOGS
SOCIALNETWORKS
VIRTUALEVENTS
PRESSRELEASE
THANK YOUEMAIL
WHITEPAPER
CASE STUDY SALES MEETING VIDEO
13
SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010
Virtual Events. Real Results
INCLUDE MORE PEOPLE
14
SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010
Virtual Events. Real Results
INCREASE INTERACTION
15
SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010
Virtual Events. Real Results
LEVERAGE NEW FORMATSTELEPRESENCE
VIRTUAL
VIRTUAL WORLD
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SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010
TOOLS OF ENGAGEMENTHOW WILL ATTENDEES CONNECT?
PURPOSE BUILT DEVICES MOBILE PHONES LAPTOP, KIOSKS & OTHER DEVICES
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SOURCE: SAMUEL J. SMITH, INTERACTIVE MEETING TECHNOLOGY BLOGFriday, July 23, 2010
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ATTENDEES
COULDN’T ORDIDN’T ATTEND
DON’T KNOW YOU
GREATER EVENT COMMUNITYHOW WILL YOU REACH THEM?
SOURCE: SAMUEL J. SMITH, INTERACTIVE MEETING TECHNOLOGY BLOGFriday, July 23, 2010
EXAMPLE
Friday, July 23, 2010
Virtual Events. Real Results
Photo Credit: Emilie Barta
Friday, July 23, 2010
Virtual Events. Real Results
Friday, July 23, 2010
Virtual Events. Real Results
Photo Credit: The Expo Group
Friday, July 23, 2010
Virtual Events. Real Results
Photo Credit: The Expo Group
Friday, July 23, 2010
Virtual Events. Real Results
Photo Credit: Emilie Barta
Friday, July 23, 2010
Virtual Events. Real Results
Friday, July 23, 2010
OUR PROCESS TODAY
Changes in Communication Opportunities for Events Review Inzone
Friday, July 23, 2010
QUESTIONS
Friday, July 23, 2010
THANK YOULET’S CONNECT
@SAMUELJSMITHHTTP://WWW.LINKEDIN.COM/SAMUELJAYSMITH
BLOG: HTTP://WWW.INTERACTIVEMEETINGTECHNOLOGY.COM
EMAIL: SAM@SAMUELJSMITH.COM
Friday, July 23, 2010
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