87 Cool Things

Advertising Week 2009

87 cool things, even a few from us

Google Creative LabDoes not sell anything. Is comprised of creative people. Likes idea people and tech people and those who are both. Should not really be giving speeches.

bit.ly/87coolthings

link....

Today's list of stuff.1. stuff we like

2. stuff that's probably worth knowing about 3. stuff we made

Three Ways of Thinking of Google

1. when you are creating experiences2. when you want people to go experience those experiences

3. when you are thinking of both simultaneously (recommended)

Launch: Mar '09

Uses: YouTube (just cool)

url: thru you

future = glorious mess!why? the cost of experimentation is approaching zero.

"API"API = All-Powerful-Imaginatorium(not really. API = application programming interface)

Screen shot fromChuraumi-HakkenAquarium site(using the YT API).It is down now - but while it was up we were spellbound.

Launch: Jun '09

yooouuutuuubeTake something cool and make it insanely cool

Launch: May '09

Uses: YouTube API

url: original Alice

[click to play video]

that's not coolCool user-focused teen site powered by YouTube (without anyone knowing)

Launch: Jan '09

Uses: YouTube API

url: thatsnotcool

karaoketubeUsing youtube API and lyrics databases to create on-the-fly karaoke

Launch: Nov '08

Uses: YouTube API[now in disrepair]

url: karaoketube

sprintIntegrated top-to-bottom campaign with UGC

Launch: Dec '08

Uses: YouTube API,

url: clock demo now campaign

animotoAnimoto lets users generateand post videos of their photos

Launch: Dec '08

Uses: YouTube API

url: animoto

citizen reporting& iran The citizen is the

spokesperson

Launch: Jun '09

Uses: YouTube

url: Reporter Center

bylaurenlukeA passion for make-up and a webcam

Joined: Jun '07

Uses: YouTube

url: BBC feature bylaurenluke on youtube

nike five Maximizing all the assets, out-takes, making-of's, edits and phone-cams ^^ Rooney gets nutmegged

by a kid

Launch: Feb '09

url: nike football

webbysThe Webbys create a homepage with all the content from the 2009 awards.

Launch: Jun '09

Uses: YT Flash gadget

url: Webbys '09

HP or YT?Make YouTube your own...A complex and highly engaging online video contest from HP with online editing tools

Launch: Aug '09

Uses: Giant YouTube Contest Gadget

url: you on you

cavalcadeYouTube channel where users dub Seth McFarlane cartoons. Definitely funnier.

Launch: Sep '08

Uses: YouTube Contest

url: cavalcade

nintendoWarioland : A 2008 YT channel takeover that brought the house down

Launch: Sep '08

Uses: YT Flash gadget

url: warioland on YT

"Annotations"Make your entire website out of videos on YouTube. Cool.

Launch: May '09

Uses: YT annotations

url: booneoakley.com

where's Dexter?Involve your viewers... & find Dexter

Launch: Sep '09

url: where's dexter?

yt street fighterClassic use of annotations to create games

Launch: Jan '09

url: StreetFighter BBoy Joker

interactive parkour

Choose your route and moves for the free-running, roof-climbing crazy people

Launch: Aug '09

url: Livewire

mosaicA music video made of thousands of stills from classic YT videos - each still is annotated so you can click to watchthe older videos

Launch: Apr '09

url: Mosaic

sourA music video made only using fans of the bands and (believe it or not) shot entirely on webcams

Launch: Jul '09

Uses: YouTube(just cool)

url: Sour

yousuckatphotoshopCos we still love it

Launch: Jan '08

url: Yousuckatphotoshop

inBflatUser generated content turned intouser-generated composition tool

Launch: May '09

Uses: YouTube (really cool)

url: inBflat.net

handdrawn A beautiful stop-motion portfolio playing with digital identity and object. [classic]

Launch: Aug '08

url: evelien lohbeck

YT : Jun '09 TV : Aug '09

postit creative

photo creative

YT : Apr '09 TV : Sep '09

shadow creative

YT : Aug '07 TV : Aug '09

we are here...

Launch: n/a

Uses: Maps API

url: microtyp.org blaubo.com Stas Kulesh

portfolio mapsdesigners create portfolios using maps

scribblemapsMake a map into a sketch pad

Launch: May '09

Uses: Maps API

url: scribblemaps

zapposLet people watch other people buy stuffand then link it through to the store...

Launch: Apr '09

Uses: Maps API

url: zappos

nation of goBF Goodrich building driver communitiesaround maps using geo-tagged mobile tools

Launch: Sep '09

Uses: Maps API, MyMaps YouTube

url: nation of go

mapmyrunMap your run before you start, share, and see how far you want to go

Launch: Nov '08

Uses: Maps API

url: mapmyrun

my tracksMap your run or ride after you've finished and get statistics

Launch: Aug '09

Uses: Android;Maps API

url: my tracks

tate art mapBritish public document the national art treasures for Tate on a map mash-up

Launch: Jul '09

Uses: Maps API

url: artmap

MonopolyPlay monopoly world-wide

Launch: Sep '09

Uses: Maps API, SketchUp API

url: monopolycitystreets

ohio is a pianoMakes all the counties of Ohio state into piano keys and let people play tunes (randomly or by data set)

Launch: Jul '09

Uses: Maps API; Flash

url: ohio is a piano

hong kong pixel mapspixel maps of Hong Kong built into Google maps API

Launch: Jun '09

Uses: Maps API(just cool)

url: pixel maps

Race around the (Google) Earth with old school computer game controls < > ^ v

real world racer

Launch: Nov '08

Uses: Maps API(just a game)

url: realworldracer

uniqlo fashion mapFollow a jacket across the map as it is modeled by 1000 Tokyo residents each with their own style.

Launch: May '09

Uses: Maps API

url: uniqlo

WoW mapThe World of Warcraft in Google Maps

Launch: Mar '09

Uses: Maps API

url: WoW map

[deep breath...]

make historyCreate a virtual memorial to 9/11 using Street View imagery and layers of digital storytelling.

Launch: Sep '09

Uses: Maps API, Street View

url: makehistory

DIY streetviewWhy wait for the StreetView tricycles?Create your own authentic experience.

Launch: May '09

Uses: Sticky Tape

url: Office Streetview

url: environmentalprojection

interactive projection

Affect the space between message and recipient in a highly personal way.

buildingprojectioncool building projections

Feb '09Apr '09Aug '09

goollery.orgA collection of Google-related projects from around the world

Launch: Sep '09

url: goollery.org

daytumGive people new tools to track and monitor their lives and ways to share. Watch that data change the world

Launch: Sep '08

url: daytum

stweetMashup geo-coded mobile tweets with StreetView or Maps so that you can see where other people are twittering from

Uses: Streetview API; Maps API; Twitter API

url: stweet twittervision

go ogleMathematical composites based on Google image search.

Uses: Image Search

url: meggangould.net

montage mashupUse image search API to generate art & wallpaper

Uses: Image Search APIurl: montage-a-google

we tell storiesBooks are books until you start thinking of them differently – here books are journeys.

Launch: Oct '08

Uses: Maps API

url: we tell stories

wordle.net

source: Obama's Inaugural Addressurl: wordle.net

augmented reality 101US Postal and the Augmented Reality toolto tell you if your parcel is big enough.

Launch: Jun '09

url: AR for USPS

cooler ARMobilizy (Wikitude)Winner of the Android Developer Challenge

Launch: Aug '08

Uses: Android

url: mobilizy

sky mapCelestial knowledge tool on your phone

Launch: Jun '09

Uses: Android; Maps

url: sky map

touchable holographyGeek out moment.

Launch: Aug '08

url: siggraph09pdf: abstract

waveYes, it's a 1 hour and 20 minute software demo.And yes, you should watch it.

Launch: Jun '08

url: wave

android

android.

it's open source. anybody can use it.

sound familiar?

your crystal ballSearch = interest. What interests people? When? Where? Really? Find out.

insights for searchgoogle trendsdomestic trendsSbKT YouTube InsightsBlogsearchGoogle Analytics

voice searchwhat happens when you don't have to type any more?

translatewhat happens when language barriers fall?

url: translate.google.com gmail translate

fast flip

Business WeekNY Times

letting news sitesbe read likenews papers

video chat... insideyour email

app engineHosting web apps is for dummies

your location

You are here.....so why don't you.....

we made this...

favorite places

url: Favorite Places Mobile

Collect the favorite places of notable people around the world and make it mobile... Charles Veley? Yo-Yo Ma?

chrome experimentsMarket to your strengths.Chrome is fast, so we proved it.

launched: Mar '09

uses: chrome & javascript

url: homepage gravity talk browser balls twitch sphere chromedrones wavy

radiohead Find someone great and do something completely original with them (...like giving away their IP)

Launch: Jul '08

url: code home user videos

symphonyAllowed musicians worldwide to audition for an international orchestra

Launch: Apr '09

Uses: YouTube

url: Home Page Mash-up Video Summary Video UGC Video The concert

symphonyBe ready to fail...

[4hrs before event]

symphony. fail?

[4hrs before event]

symphony. triumph!

[event]

gmail stickers

bit.ly/87coolthings

(yes it's the whole presentation...)

(...until we speak to legal)

thanks... questions?

mailto:creativesandbox@google.com

87 Cool Things

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