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A digital video, social media, and experiential
marketing campaign aimed at the parents and influencers of middle- and high-school students.
Campaign’s 3-Pronged Approach
Marketing & Messaging
Hands-on, tactile
experiences
Collective industry
voice
Industry marketing muscle & distribution channels
Campaign Deliverables
✓ Digital Marketing, PR & Social Media
✓ Microsite
✓ Partner Marketing Toolbox
✓ Downloadable Tactile Challenges
✓ Local Tinkering & Training Experiences
✓ Employee Engagement Opportunities
✓ Industry I-Hub
Collaboration. Impact. Results.
Digital Marketing, PR & Social Media
Industry promotional videoWhat would you say to the Younger You?
Parents & Influencer video series: Wired for Success
1st in a full series of video ads
Play
Play
Microsite for parents, influencers & FutureTechs
FutureTechSuccess.org
http://futuretechs.wpengine.com/
Microsite Storytelling: Adult Perspective
Watch Video
Parent/FutureTech Microsite
Video Storytelling
Microsite: Parent Resources
One-Stop-Shop Resource Hub for Parents, Influencers and FutureTechs
Cloud-based portal w/
templated promotional
materials
for supporters to plug, play and
activate.
Partner Marketing Toolbox
Downloadable Tactile Challenges Witness your child’s natural tactile intelligence!
Community Tactile Experiences
Automotive & Diesel
Technology
S.T.E.M.
Career & Technical Education
(CTE)Workforce
Development
INTEGRATE IMPLEMENT
Industry Hub (I-Hub)
Continuous Industry Polling & Reporting
Downloadable Best Practices & Tools
Cause marketing overlay
Tune Up & Help Steer a Kid’s Future Success
XYZ will donate $5.00 per service performed October 1-7, 2018 to FutureTech Success, a nonprofit that helps drive tomorrow’s
workforce of young, qualified technicians.
Purchase any of these vendors’ products and help steer a kids’ future success.
25 cents from each product purchase is donated to FutureTech Success, a nonprofit that helps drive tomorrow’s workforce of
young, qualified technicians.
Association Partners
Help Needed
ATMC National Task Force: Curriculum Design
• 8-10 members willing to design the curriculum for hands-on, tactile, automotive challenges for 7th-9th graders.
• Curriculum will be piloted in Phoenix. Tweak as needed.
• Scale pilot nationwide, city-by-city, tweaking as we go.
Help Needed
1. Serve FutureTech Workforce Development Council @state level
2. Serve on a high school auto program Advisory Council for NATEF-accreditation
3. Contribute in-kind donations to Shop Makeover Webisodes
4. Be a mentor during afterschool/summer programs
5. Offer internships via AYES
6. Talk this up, contribute and DO something
7. Distribute turnkey tools and materials nationally or locally
FutureTech Workforce Development
ARIZONA COUNCIL
Matt Akao, Bridgestone Retail Operations
Brianna Bendotti, Maricopa Community Colleges
Charlie Boyce, Valley of the Sun United Way
Tom Bradley, Advance Auto Parts
Tony Camp, Trevor Browne High School
Larry Cox, Sunstate Equipment Company
Robin Cronbaugh, SkillsUSA Arizona
Greg Donovan, West-MEC
Dr. Sally Downey, East Valley Institute of
Technology (EVIT)
Dr. Andi Fourlis, Arizona Science Center
Melissa Reyes Jackson, Phoenix Union High
School District
Bogi Lateiner, 180 Degrees Automobile, Inc.
Mike McAfee, Arizona Auto Dealers Association
Hang Nguyen, Arizona Commission for
Postsecondary Education
Cynthia Spell Tweh, ARIZONAatWORK
Marie Sullivan, Arizona Women’s Education and
Employment (AWEE)
John Szewczyk, Chapman Automotive Group
Randy Walton, FirestoneWilling? Email jmaher@techforcefoundation.org
Jennifer Maher, CEO/Executive Director
jmaher@techforcefoundation.org
a nonprofit 501(c)(3)
When Techs Rock, America Rolls.SM
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