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©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Flash Survey ToolsJune 2009
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Annik Overview
Better Data. Better Decisions.
Founded in 2000
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
About Annik
• Annik partners with clients to provide innovative, efficient global
solutions
– Deliver efficiency in market research operations
– Deliver expertise in advanced analytics, design & consulting
• Annik combines deep research expertise with the latest technologies
– Technical innovations optimize data collection, increase data quality & deliver
efficiencies through report automation
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.A Quatrro Investee Company
Leadership Team
• Senior Partner, Global Data Management• 14+ experience in
Microsoft• Biz Strategy for DMS & IT
Innovation
Justin Tombulian
Rahul Sahgal
• Founder/CEO• CASRO Board
Member• 18+yrs experience in
MR/MRO
Sandeep Bhatia
• COO• 17+ yrs experience
across• GE, GM, Suzuki• Certified Six Sigma MBB
Rudy Nadilo
• Senior Partner, Global Research Practice• Ex-CEO Greenfield• Deep MR experience• Software & Technology
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
3
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
• Quality Compliant for CASRO, ESOMAR, AMA, MRA
• Six Sigma
• COO Master Black Belt
• Black belts throughout organization
• ISO Compliant
• 27001 certified
• 20252 compliant as per CASRO guidelines
• CMMi Level 3 certified
Quality Certifications & Accreditations
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Our Services
Market Research
Operations
Online Reporting & Dashboards
Advanced Analytics
Data Management
Services
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Access to 70+ countries covering:
North America
South America
Europe
Africa
Middle East
Asia Pacific
Global Panel Reach
• Access to over 70 countries
• Identified & vetted more than 240 panel vendors
• Provides “1 Stop Shop”
– 1 contact, 1 set-up, 1 area of accountability
– “Best” sample from right panel in each market at economical costs
• Successfully blend panels for low incidence targets
• Expertise in working on B2C, B2B, Healthcare projects
• Multi Country, Multi Mode (Online, Phone, In-Person)
– Full project management
– Local market vendor partners
Global Panel Network
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Survey Scripting & Fieldwork
Business Analytics
Data Processing
Online Reporting
Survey
Programming
Sample
Management Charting
Coding
Tabs
SPSS File
Market Research Operations
Survey Tools
Dashboards
Translations
Hosting
Testing
Global Panel Sourcing
Multi Mode
Multi Country
DMS
One Stop Shop
End to End Project Management
B2B / B2C
Survey Progress
Monitor
~240 panels
Healthcare
Automated
Charting
Real time
Reporting
Data
Manipulation
Design
Consulting
Statistical
Analysis
8
Modeling
Exec. Reporting
Data Integration
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Our Services
Market Research
Operations
Online Reporting & Dashboards
Advanced Analytics
Data Management
Services
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Manage Manipulate Report
Manage data while in field
Online Interactive Reporting
Tools to dig deeper into your data
Online Reporting and Dashboards
Automated PowerPoint Survey Progress
Monitor™ Real Time Dashboards
Data Manipulator™
Research Workbench Framework
Report Builder™
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Reporting Technology Solutions
• Data Management and Analytics are keys to Business Insight
• Data Visualization is the key to Business Action
Our research software
experts work collaboratively
with your team to build
innovative dashboards,
scorecards, monitoring
systems and analytic
outputs.
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Custom Dashboards
• Custom designed online reporting environments including:
– Executive Dashboards – Smart interfaces – Interactive KPIs – Time Series data – Full Drill Down– Narrative Analysis– Scorecards– Comparative Analysis– Presentations with narratives– PowerPoint, Word & Excel
Exports
• Incorporating advanced automation techniques
• Efficiently update large volumes of quality reports
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Automated PowerPoint
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Survey Progress Monitor - SPM
Summary of active projects
• Interview Progress Report– Incidence– Completion Rate– Screen out– Drop rate– Quota– Errors
• Run Top Line Reports– Single filter by question– View as tables or charts– Export to Excel
• Quota Report– View all quotas– Export to Excel
• View Questionnaire• Secure site
14
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Online toolbox of innovative Flash / HTML5 tools that require no programmingOver 140 and growing monthly
Integrated in minutes into ANY SURVEY PLATFORM
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Our Services
Market Research
Operations
Online Reporting & Dashboards
Advanced Analytics
Data Management
Services
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Bu
sin
ess
An
alyt
ics
CPG / Retail IT & Telecom Healthcare HR
Do
mai
n E
xper
tise
Industry Expertise
We offer business analytics to support strategic decision making in multiple industry verticals.
Domain and Industry Expertise
Market Assessment
₋ Brand Positioning
₋ Segmentation
₋ Market sizing
Product Evaluation
₋ New products, design,
pricing strategies
₋ Product segmentation
₋ Predictive Modeling
Customer and Employee
Experience₋ Loyalty, engagement &
satisfaction
₋ Customer behavior analysis
₋ Customer segmentation
₋ Employee satisfaction
Advertising Effectiveness
₋ Creative Effectiveness
₋ Brand Recall Impact
₋ Impact on purchase behavior
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Market Assessment Offers
Market Profiling
Market Segmentation
Solutions we provide:• Classifying the market according to need and behavior
• Understanding the characterization of different market segment
• Identifying immediate target market and long term prospect
Brand Positioning
Questions we help address:• How are we perceived relative to our competitors in the
marketplace?
• What are our brand image strengths and weaknesses?
• Does our brand image reflect key elements of our brand
communications strategy?
Correspondence Analysis
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Advertising Effectiveness Offers
Persuasion Assessment
Solutions we provide:• Identification of advertising creative content that separates you
from you competitors in terms of appeal, relevance, believability
and motivation.
• Competitive assessment of advertising campaigns on purchase
behavior.
Brand Health Impact
Questions we help address:• How effective is your advertising campaign in improving brand
recall?
• How effective are you advertisements in generating brand
appeal in the marketplace?
• What attributes in your advertising campaign are having the
most impact on your brand image?
Composite Score Indexing (Pre/Post)
Fishbein Modeling (Pre/Post)
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Product Evaluation Offers
Trade-off & Pricing
Strategy
Price sensitivity and market
share
Needs Assessment
Need Gap Analysis
Questions we help address:• What prescription share will I lose on the arrival of a new competitor?
• How price-sensitive is my market?
• How will my new product cannibalize share of existing products?
• How can I segment the market in terms of benefits/products/service
needs?
Solutions we provide:• Helps in understanding what physicians say is important, is consistent
with what motivates them to prescribe.
• By plotting attributes on a quadrant according to their relative stated
importance and the degree to which the marketplace perceives the
need as met by current agents, opportunities and gaps in the market
can be identified.
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Customer & Employee Experience Offers
Business Impact Assessment
Customer Loyalty Optimizer
Driver Analytics
Questions we help address:• Directly link customer satisfaction and loyalty programs to customer retention and
other revenue metrics.
• Identify which specific elements of customer satisfaction have the greatest impact on
profits to quantify the financial impact of various program changes in order to
maximize return.
Solutions we provide:• Assess key experiences (touchpoints) that most impact customer loyalty.
This analysis can help researchers prioritize key touchpoints that matter most to
customers. Our results provide clear, actionable operations and service areas to
maintain or improve upon.
Integration of Business metrics
with customer loyalty
Employee Engagement
Employee engagement has a direct influence on a series of other performance
measures which consequently determine and drive the performance outcome of an
organization.
Employee Engagement Index transcends from a human resource initiative, “into a
strategic approach supported by tactics for driving improvement and organizational
change”Employee Engagement
& Satisfaction
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Glimpse of Analytic Technique Expertise
We deploy advanced analytics tools and techniques coupled with deep domain expertise and help clients in solving their high-
impact problems under different business situations
- Maxdiff analysis
- Factorial ANOVA
- Chi-Square
- Correspondence analysis / perceptual map
- Multiple regression analysis
- Logistic regression analysis
- Time series forecasting
- Trade off / Conjoint analysis
- Cluster analysis
- Principal component analysis
- Exploratory Factor analysis
-Confirmatory Factor analysis (Structure Equation Modeling)
- Discriminant analysis
- Fishbian modeling
-CHAID
-CART
-TURF
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Our Services
Market Research
Operations
Online Reporting & Dashboards
Advanced Analytics
Data Management
Services
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Data Management & Analytics Solutions
Work with stakeholders
to align business
objectives to data needs
and landscape the data
ecosystem.
Better Organizational Performance
Better Data = Informed Decisions = Better Performance.
Monitor
Assess
Simplify & Structure
Govern & Maintain
Integrate
Action
Align and simplify
processes and data.
Clean, organize and
structure to improve
integrity, completeness,
and accuracy..
Develop Data Quality
Standards, governance
and operational
processes to ensure data
systems are maintained
and secured.
Build efficient data
structures so data can
be easily accessible for
stakeholders.
Create Visual tools and
Analytic models to
provide solutions for
stakeholder needs.
Annik helps you make informed and insightful decisions to maximize your Data and
Business Intelligence investment. We achieve this at many stages of the data process.
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
Our Clients Their Clients
The Client Chain
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
“I wanted to let you know that I have enjoyed working with you and your team
on this project. I appreciate the responsiveness and attention to detail,
especially with regards to the analytics and reporting. The client was very happy with
the results.“
What our clients say
“A+ work! He said it was
comprehensive, the layout and
presentation made sense and it was great
working with the team. They plan on
doing a follow-up on this study soon.”
“This is an unique approach
and we never came across
such a detailed methodology.
If we decide to get this done
we will go with Annik only”
“I presented the PepsiCo conjoint today. It was very well
received. One person called it “the best research
presentation I have ever seen”.
Thanks to the Annik team for your work on the project. I
know that this required learning a few new software
packages. We appreciate the effort. “
"This was an excellent experience and are
happy with the partner we found in Annik!"
~Freshly Squeezed Ideas~
“We really appreciate the creativity
shown by Annik. The report was of
high quality.
We see Annik as our top partner”
©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.
THANK YOU!
For further information, please contact:
Atul Sharma Asst. Team Lead | DMS - DRGAnnik Technology Services Pvt Ltd. , Indiahttp://www.anniksystems.comE: atul.sharma@anniksystems.comP: +91 886 061 0670 (M)
Ranked in Top 100 India Innovative Companies
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