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The Economy Boosting Plan Communication Campaign: new ways to speak to business and change the economy for the betterVRP | Hill & Knowlton, LTPUBLIC AFFAIRS
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Economy Boosting Plan Communication Campaign
New ways to speak to business and change the economy for the better
Baltic PR Awards RIGA
2011
Balys Narbutas
Situation in 2009
18% decrease in GDP
Business stagnation
Unemployment rate increased from 5,8% (2008) to 13,7% (2009)
The Economy Boosting Plan was created to stimulate the economy
Objectives
To inform business
To communicate in accessible, easy-to-understand and motivating way
To find original and relevant ways of communication
Strategy
To show good examples for other business people to follow.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Execution
Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;>50 TV reports and radio interviews with business representatives.
Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.
Results
6 campaigns in August 2009 – December 2010;78% of the broader audience and83% of target business audience reached.
Survey:63% stated that EBP measures really work.
Data of institutions:Number of small business inquiries and general number of applications increased.
Thank You!
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