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7/27/2019 BeautyBuzz SepOct 13 ORLY
http://slidepdf.com/reader/full/beautybuzz-sepoct-13-orly 1/22
surreal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
pretty in pink . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
secret society . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
matte fx . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
the new orly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
gel fx . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
cosmoprof las vegas . . . . . . . . . . . . . . . . . . . . . . . . .20
IN THIS ISSUE septemBer / octoBer 2013
BUZZBEAUTY
7/27/2019 BeautyBuzz SepOct 13 ORLY
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dIgITal glITTEr
20804
PUrPlE POOdlE
20802
TEal UNrEal
20803é
PIxIE POwdEr
20800
PINk waTErfall
20799é
aNgEl raIN
20801
SUrrEalFll Clr Cllci
MaNI MINIS
4-Pc MaNI MINI kIT• Includesone.18FlOz/5.3mLbottleeachof
PixiePowder,PinkWaterfall,AngelRainandTeal
UnrealfromtheSurrealcolorcollection.
• Perfectfortravelorpurse.
Item # 28171
kit dimensions:5” w x 4.25” h x 1.625” d12.7cm w x 10.8cm h x 4.13cm d
6-PIx• OnebottleFReewithkitpurchase!(ValidSeptember1
throughDecember31,2013whilesupplieslast).
• Includesoneeachofsix.6FlOz/18mLnaillacquers
fromtheSurrealcolorcollection.
• Perfectforshelfornailtechstation.
Item # 25090
kit dimensions:8” w x 3.5” h x 1.375” d20.3cm w x 8.9cm h x 3.5cm d
gIfT SET• Includesoneeachof.6FlOz/18mLPixie
Powder,AngelRainandPinkWaterfallnail
lacquersfromtheSurrealcolorcollection.
• IncludesFREEholographicclutch.
Item # 25001
kit dimensions:8” w x 4.5” h x 3” d20.3cm w x 11.43cm h x 7.62cm d
18-Pc dISPlay• Threeeachofsix.6FlOz/18mLnaillacquers.
• Dimensional18-piececountertopdisplay.
• IncludesFREEnailpalette.
Item # 250668 – 18-pC
Item # 250669 – 18-pC wIth baCkstoCk
display dimensions:8.75”w x 10.75”h x 8.25”d22.23cm w x 27.3cm h x 20.9cm d
PIxIE POwdEr aNgEl raIN TEal UNrEalPINk waTErfall
ACTUAL
SIZE!
SpEIpromoTion
Includes FREE
holographic clutch!
wHaT’S NEw?
2 ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013
7/27/2019 BeautyBuzz SepOct 13 ORLY
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OraNgE PUNcH
20463é
fIgHT ON
20056
lIqUId vINyl
20484é
PINk yOUr wOrld
20057
gOTH
20637
yOU arE NOT alONE
20457
MElT yOUr POPSIclE
20764é
PrETTy IN PINkbr Ccr ar
Help ancer Schmancerin supporting early
cancer detection9-Pc dISPlay• Threeeachofthree.6FlOz/18mLexclusiveFXnaillacquers.
• Compact9-piececountertopdisplay.
Item # 250005
display dimensions:5”w x 8.5”h x 6.25”d12.7cm w x 21.59cm h x 15.875cm d
12-Pc dISPlay• Threeeachoffour.6FlOz/18mL
best-sellingORLYnaillacquers.
• Compact12-piececountertopdisplay.
Item # 250011
display dimensions:6.5”w x 8.5”h x 6.25”d16.51cm w x 21.59cm h x 15.875cm d
Helpsupportearlycancerdetection.20% o profts rom the Pretty in Pink collection
will be donated to Cancer Schmancer.CancerSchmancer’smissionistotransform
womenfrompatientsintomedicalconsumers,andtoshit the nation’s priority
towards prevention and early d etection o cancer.
HallOwEEN
Features fourbest-selling ORLY shades!
ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013 3
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6-PIx• OnebottleFReewithkitpurchase!(ValidSeptember1
throughDecember31,2013whilesupplieslast).
• Includesoneeachofsix.6FlOz/18mLnaillacquers
fromtheSecretSocietycolorcollection.
• Perfectforshelfornailtechstation.
Item # 25091
kit dimensions:8” w x 3.5” h x 1.375” d20.3cm w x 8.9cm h x 3.5cm d
SECRET SOCIETY h c c
lavISH baSH
20806
MacabrEMaSqUEradE
20805
vOyEUrISTIcadvENTUrE
20807
rISqUÉ ENcOUNTEr
20810é
MaSkEd cErEMONy
20809
wHaT'S THEPaSSwOrd?
20808
NEcklacE gIfT SET• Includesoneeachofsix.6FlOz/18mLMasked
Ceremony,LavishBashandRisquéEncounterfrom
theSecretSocietycolorcollection.
• IncludesFREElock&keynecklace.
Item # 25003
kit dimensions:8” w x 3.5” h x 1.375” d20.3cm w x 8.9cm h x 3.5cm d
baNglES gIfT SET• Includesoneeachof.6FlOz/18mLMacabre
Masquerade,VoyeuristicAdventureandWhat's
thePasswordnaillacquersfromtheSecret
Societycolorcollection.
• IncludesFREEsetofbangles.
Item # 25002
kit dimensions:8” w x 3.5” h x 1.375” d20.3cm w x 8.9cm h x 3.5cm d
vElvET bag gIfT SET• Includesoneeachofsix.6FlOz/18mLMasked
Ceremony,LavishBashandMacabreMasqueradefrom
theSecretSocietycolorcollection.
• IncludesFREEvelvetbag.
Item # 25004
kit dimensions:8” w x 3.5” h x 1.375” d20.3cm w x 8.9cm h x 3.5cm d
4-Pc MaNI MINI kIT• Includesone.18FlOz/5.3mLbottleeachof
MacabreMasquerade,VoyeuristicAdventure,
MaskedCeremonyandRisqueEncounterfrom
theSecretSocietycolorcollection.
• Perfectfortravelorpurse.
Item # 28173
kit dimensions:5” w x 4.25” h x 1.625” d12.7cm w x 10.8cm h x 4.13cm d
18-Pc dISPlay• Threeeachofsix.6FlOz/18mLnaillacquers.
• Dimensional18-piececountertopdisplay.
• IncludesFREEnailpalette.
Item # 250670 – 18-pC Item # 250671 – 18-pC wIth baCkstoCk
display dimensions:8.75”w x 10.75”h x 8.25”d22.23cm w x 27.3cm h x 20.9cm d
HOlIday PrOMOTIONS
SpEIpromoTion
4 ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013
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MaTTE TOP 6Pc dISPlay• Includes6–.6FlOz/18mLbottlesofMatteTopinunitboxes.
• Compactcountertopdisplay.
• Worksoveranynaillacquer.
Item # 25006
display dimensions:5.25”w x 6.375”h x 6.625”d13.34cm w x 16.2cm h x 16.83cm d
MaTTE 15Pc dISPlay• 3eachof2.6FlOz/18mLmattenaillacquers,
IronButteryandPurpleVelvet.
• 3eachof2.6FlOz/18mLnewmatteakietopcoats
inGreenandPinkthatworkoveranynaillacquer.
• 3–.6FlOz/18mLbottlesofMatteTopinunitboxes.
• Compactcountertopdisplay.
Item # 250012
display dimensions:5.25”w x 6.375”h x 6.625”d
13.34cm w x 16.2cm h x 16.83cm d
Turn glossy nail lacquersto a unique matte fnish!
MaTTE IT UP!
MaTTE NaIl lOOkFll il g gly d il l.1. p lq v b .
2. o , m t .
3. u d d t g ,b .
4. t , b d d t .
5. m .
IrONbUTTErfly
PUrPlEvElvET
Silky smooth matte naillacquers
New topcoatsfor a matte
sarkle
grEENflakIE
PINkflakIE
MaTTE fx
ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013 5
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HaNd crÈME• Helpnourish&hydratedryskinandbrittle
nailswhilepreventingmoisturelosswiththis
invisibleprotectiveformulaofArganOil,Jojoba
OilandSheaButter.Skinisleftsuppleand
protectedagainstfreeradicalswithVitaminE.
• Canbeusedonbody,handsandcuticles.
• 1.7FlOz/50mLinglassjar.
Item # 24530
cUTIclE OIl drOPS• Helpsnourishandhydratecuticlesandnailswiththis
richblendofArganOil,JojobaOilandVitaminE.
• .6FlOz/18mLwithhygenicdroppercap.
Item # 24500
argaN OIl
8-Pc dISPlay•Includesfoureachof.6FlOz/18mLArganOilCuticle
Dropsand1.7FlOz/50mLArganOilHandCrème.
•Compactcountertopdisplayidealforretail.
Item # 21501
display dimensions:6.25”w x 6.375”h x 11.375”d15.9cm w x 16.2cm h x 28.9cm d
Hydrate and soten dry cuticlesand hands with our ultra-luxe,rgan Oil infused system
Help eliminate ungus and improvethe appearance ofunsightly nails
fUNgUS Md
6-Pc dISPlay• Includes6–.6FlOz/18mLbottlesofFungusMD
anti-fungalseruminunitboxes.
• Compactcountertopdisplay.
Item # 25005
display dimensions:5.25”w x 6.375”h x 6.625”d13.34cm w x 16.2cm h x 16.83cm d
6 ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013
wHaT’S NEw?
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THE NEw Orly aS SEEN IN...
cosmopolitan august 2013Gudr - pr Cllci
glamour July 2013pry-Ugly - m U
women's health July 2013mldiu Ui - h dFrd F
cosmopolitan July 2013my mliy - m U
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Key design elementsof our advertising
communicate ourbrand message
and legacy
It all started with Pink.“I ll rd i pi” clrJff pi’ clrful crr d rl lyd i ig rfil il cr idury.c J p, orly’
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ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013 7
THE NEw Orly
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IL LCERYu c’ idury ldr il dig ill.orly . w
. o b
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p bb
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new! u-
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new! u
ew FX bottle
and ca
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ew rebranded ORLY merchandising dislays
8 ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013
THE NEw Orly
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BOER®For Longer Lasting Manicures & PedicuresDubbed a “double-ded ty tae”, ORLY’
uue rubberzed orula r lauer to te
al urae or lat adeo u to two wee.
.3 fl oz / 9 ml item # 24112
.6 fl oz / 18 ml item # 24110
4 fl oz / 118 ml item # 24114
8 fl oz / 237 ml item # 24118
RIEFILLERSmooths Ridged Nail SurfacesA eretly oot aure be wt a
awle urae. T uue baeoat ll rde
ad oot out ueve al.
.3 fl oz / 9 ml item # 24122
.6 fl oz / 18 ml item # 24120
TOP2BOTTO®Two-in-One Basecoat & Topcoatstart ad your aure wt ORLY’
oveet baeoat ad tooat all--oe.
.3 fl oz / 9 ml item # 24132
.6 fl oz / 18 ml item # 24130
4 fl oz / 118 ml item # 24134
BSECOTS TOPCOTS
POLISHIEL®For Quick-Dry High Shine Long Lasting ManicuresT u-dry, e, retat tooat
ota UV lter to revet al olor ro ad.
.3 fl oz / 9 ml item # 24272
.6 fl oz / 18 ml item # 24270
LOSSER®For Super Slick Shine
gve al uer-l, rror-le e ad latroteto wt t to-ell tooat. peret
or al art ad vbrat olor.
.3 fl oz / 9 ml item # 24212
.6 fl oz / 18 ml item # 24210
WO’T CHIP®Helps Prevent Nail Color from ChippingEted te le o your aure by ret
ad eel wt t rotetve
olyer tooat.
.3 fl oz / 9 ml item # 24232
.6 fl oz / 18 ml item # 24230
4 fl oz / 118 ml item # 24234
TTE TOPTurns Glossy Finishes to Matte FinishTur reular loy al lauer to a uue atte
. ideal or reat uue al art ad ot
vared al loo.
.6 fl oz / 18 ml item # 24250
IFIEBrightens and Prevents Color FadingBrte ad rotet your fre maure ro
ad wt UV lter ad otal brteer,
leav a durable ad e .
.6 fl oz / 18 ml item # 24260
ICK-RY
FLSH RY®Quick-Dry High Shine DropsAelerate dry te o rely lauered al
wle delver brllat e, ad revet
ud ad .
.6 fl oz / 18 ml item # 24340
I--SP®Quick Drying for Color Protection
Dry al lauer uly wle revet olorro ad wt UV lter.
.3 fl oz / 9 ml item # 24322
.6 fl oz / 18 ml item # 24320
4 fl oz / 118 ml item # 24324
SEC’ RY®Deep Dries Lacquer Layers for a Durable Finishpeetrate ad uly dry ultle layer at oe or
a ard, rotetve tooat .
.3 fl oz / 9 ml item # 24312
.6 fl oz / 18 ml item # 24310
4 fl oz / 118 ml item # 24314
SPRITz RY™Dries Nail Lacquer and Conditions SkinDry al lauer tatly wt o oly redue.
Alo ota vta A & E bled o ol
to odto .
4 fl oz / 118 ml item # 24350
16 fl oz / 473 ml item # 24360
IL TRETETS ,
10 ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013
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ORLY’s comrehensive line of nail treatmentsprovides eective solutions for every nail care need.
STRETHEERS
IL EFESE®For Splitting and Peeling Nailsprevet breaae, bod ltt ad eel
al toeter to orty wea al.
.3 fl oz / 9 ml item # 24422
.6 fl oz / 18 ml item # 24420
4 fl oz / 118 ml item # 24424
ILTRITIO®Growth Support for Damaged Nailshel trete eel al ad tulate ealter,
ater rowt wt t advaed orula ota
ollae, weat rote, erat ad baboo etrat.
great or al o out o el or aryl.
.3 fl oz / 9 ml item # 24162
.6 fl oz / 18 ml item # 24160
CLCI SHIEL®For Weak and Thin NailsBuld ter, troer ad ore eble al
to eourae ealty al rowt.
.3 fl oz / 9 ml item # 24412
.6 fl oz / 18 ml item # 24410
IL ROR®For Weak and Ridged Nailspyally trete al wt l ber
al wra orula wle oot rde.
.6 fl oz / 18 ml item # 24440
TOH COOKIE®For Dry and Brittle Nailsgrow troer al by low erat breadow
wt t orula ota Ara Oouè etrat.
hel to trete dry ad brttle al
tat a ad brea ealy.
.3 fl oz / 9 ml item # 24452
.6 fl oz / 18 ml item # 24450
CTICLE CRE
CTICLE CRE COPLEXHydrates Rough Cuticles to Stimulate Nail Growthcodto ad ote utle to roote ealty
al rowt wt advaed atodat-r ol, eve
etrat ad beta arotee.
.6 fl oz / 18 ml item # 24540
4 fl oz / 118 ml item # 24544
R OIL CTICLE ROPSHydrates and Softens Cuticles with Argan Oilhel our ad ydrate utle ad al wt t
r bled o Ara Ol, jooba Ol ad Vta E.
.6 fl oz / 18 ml item # 24500
R OIL H CREUltra-Luxe Hydrating Crèmehel our & ydrate dry ad brttle al
wle revet oture lo wt t vble
rotetve orula o Ara Ol, jooba Ol ad sea
Butter. s let ule ad roteted aat ree
radal wt Vta E.
1.7 fl oz / 50 ml item # 24530
CTIE®Cuticle & Stain Removergetly ad eetvely reove dead tue,
leav utle ot ad lable. Reove al
ta leav al wter.
.3 fl oz / 9 ml item # 24512
.6 fl oz / 18 ml item # 245104 fl oz / 118 ml item # 24514
CTICLE OIL+For Dehydrated Cuticleshel revet aal ad roote ealty
al by oturz utle wt Orae Bloo
ad Wld cerry Etrat.
.3 fl oz / 9 ml item # 24552
1 fl oz / 30 ml item # 24555
4 fl oz / 118 ml item # 24554
CTICLE THERPY CREFor Dry, Cracked Cuticlesproote ad tulate al rowt by ote
ad ydrat rou dry utle wt owerul
atodat A & E ad avoado ol. Alo oturze
ad odto ad, elbow, ad eet.
.5 fl oz / 14 ml item # 24515
2 fl oz / 59 ml item # 24520
ITECE
O BITE®Break the Nail Biting HabitBrea te al bt abt or ood wt
t btter-avored deterret.
.3 fl oz / 9 ml item # 24612
.6 fl oz / 18 ml item # 24610
PRIETIE®Primes Nail to Prevent ChippingEure al lauer adeo by r al
wt t advaed orula. Balae h level
ad elate ol ad redue or loer lat
aure ad edure.
.3 fl oz / 9 ml item # 24602
.6 fl oz / 18 ml item # 24600
FS ®Maximum Strength Anti-Fungal Serumhel elate uu ad rove te aearae
o utly al. Taret te oure o te roble
wt ORLY’ ye droer alato.
.6 fl oz / 18 ml item # 24690
ILS FOR LES®For a Distinguished Semi-Matte Finishcreate a dtued ad aured loo
wt a uue e-atte or e.
.6 fl oz / 18 ml item # 24240
CLE PREPSanitizer & Deodorizerpreare al, ad ad eet or ye aure
ad edure. T eal o-aerool orula alo
reove ol ad redue to eure roer treatet
ad lauer adeo.
4 fl oz / 118 ml item # 24660
16 fl oz / 473 ml item # 24670
ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013 11
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LAcqUER TOWERAll olor all day! maze your lauer olor
eleto wt our laret oer o dazzl
ORLY olor—lud fx ade!
display includes:
396 nail lacquers total• 3 132 - .6 f o / 18 l
1 orly fx q
• 4 q
25 color guides total
25 treatment guides total
Item # 21000
e t m
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a
orly
cb
B
orly
ERCHISI ISPLYS
display dimensions:
29” w 77” h 17” d
73.7 w x 195.6 h x 35.7 d
mxiiz yur l i oRLY tr Dily.t - orly b-
q, -
. y ’ !
Key tower eatures
mODULARmERchAnDising TRAYsUe ay ORLY tray o your outer ae to dlay
your ORLY rodut, or reate your ow uto ORLY
dlay Ea lauer tray oe ety (o rodut)
wt a al t older ad orreod uber o
uated al t. gravty ed tray are eay load,
odular ad aze o-el rodut reetato.
.6 fl oz / 18 ml lacQuer tray Item # 21524
midi and mini lacQuer tray Item # 21525 empty tray Item # 21526
Blank nail chips pack of 100 Item # 21528
TREATmEnT AnDLAcqUER TOWERTe bet o te bet. T -at dlay
eature ORLY’ ature al are treatet
ad ORLY’ bet-ell al lauer ade.
display includes:
288 nail lacquers total
• 3 96 - .6 f o / 18 l
• 4 q
72 nail treatments total
• 3 22 - .6 f o / 18l b
• 6 B - .6 f o / 18l b
• 4 b
25 color guides total
25 treatment guides total
Item # 21001
12 ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013
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DOUBLE-sTAck fRAmET double-ta wre rae
allow you to ta ay two tray
to reate a two level dlay.
Tray ot luded.
Item # 21527
display dimensions:18.8“ w x 8.6” h x 6” d47.8cm w x 21.8cm h x 15.2cm d
cOmBi cOUnTERsoet or everyoe. Oe tray ea o
ORLY avorte a oat outerto
dlay—reat or retal.
display includes:
45 Mani Mini nail lacquers total
• 3 15 - .18 f o / 5.3 l
• 6 b
36 nail lacquers total
• 3 12 - .6 f o / 18 l
• 4 q
45 Instant rtist lacquer based aints total
• 3 15 - .3 f o / 9 l
• 5 b
45 nail treatments total
• 3 15 - .3 f o / 9 l
• 5 b
Item # 21004
display dimensions:18.6“ w x 25.5” h x 10.4” d47.2cm w x 64.7cm h x 26.4cm d
TREATmEnT
cOUnTERTreat al rt. ORLY’ ature al are
treatet a oat outerto dlay.
display includes:
72 nail treatments total
• 3 22 - .6 f o / 18 l b
• 6 B - .6 f o / 18 l b
• 4 b
25 treatment guides total
Item # 21003
display dimensions:18.6“ w x 25.5” h x 10.4” d47.2cm w x 64.7cm h x 26.4cm d
miDi/mini cOUnTERgood t oe all aae.
ORLY’ avorte ma m ad d ze
o our ature al are treatet a
oat outerto dlay.
display includes:
180 Mani Mini nail lacquers total
• 3 60 - .18 f o / 5.3 l
• 6 b
45 nail treatments total
• 3 15 - .3 f o / 9 l
• 5 b
Item # 21005
display dimensions:18.6“ w x 25.5” h x 10.4” d47.2cm w x 64.7cm h x 26.4cm d
gEL fx cOUnTERcolor at eet olor are. paed wt a
ull eleto o gel fx olor ad treatet
or te oral Vta-ued el aure.
display includes:
168 Gel FX nail colors total
• 3 56 - .3 f o / 9 l
• 5 b
12 Gel FX nail treatments total
• 3 t p, B, t
c o - .3 f o / 9 l
• 5 b
6 Gel FX tools total
• 3 d B c p / r
Item # 31005
display dimensions:18.6“ w x 25.5” h x 10.4” d47.2cm w x 64.7cm h x 26.4cm d
cLiEnT DispLAYOer let te bet ORLY al lauer wt t oat aryl dlay.
peret or wall or al te tato. ilude 24 to-ell ORLY al lauer.
display with lacQuers Item # 21020
display only Item # 21020D
display dimensions:18.6“ w x 25.5” h x 10.4” d47.2cm w x 64.7cm h x 26.4cm d
LAcqUER cOUnTERcolor oat. ORLY’ bet-ell al lauer
a oat outerto dlay.
display includes:
144 nail lacquers total
• 3 48 - .6 f o / 18 l
• 4 q
25 color guides total
Item # 21002
display dimensions:18.6“ w x 25.5” h x 10.4” d47.2cm w x 64.7cm h x 26.4cm d
ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013 13
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ERCHISE
COLLTERL
post201
post204
post203post202
post205post205
Orly POSTErS• FivenewprintedORLYbrandedposters.
• Moreareavailablefordownloadonthe
ORLYFTPsite.
dimensions: 18”w x 24”h45.72 cm w x 61 cm h
IT all STarTEd wITH PINkT-SHIrT• PromotetheORLYbrandwiththeseeye-catchingshirts,showcasing
ORLY’sItAllStartedWithPinkcampaign.
m w’ v-n pRo2004l w’ v-n pRo2005x-l w’ v-n pRo2006l m’ c n pRo2007x-l m’ c n pRo2008
a c T U
a l
S I z E
laPEl PIN• ShowcaseyoursupportofORLY!Perfectforeducation
anddistributorevents.
• FeaturesORLYrebrandedbottle.
• MagneticClosure.
pRo2003
dimensions: .68”w x 1.75”h x .06”d17.27mm w x 44.45mm h x 1.44mm d
gIfT bag• Wrapitup!withORLY’snewgiftbag.
BrandedwithItAllStartedWithPink.
LIt2015
dimensions:.68”w x 1.75”h x .06”d17.27mm w x 44.45mm h x 1.44mm d
PrOdUcT gUIdE• AcompleteguidetoORLY'sfulllineofproducts.
LIt2100a
dimensions:11”w x 8.55”h28mm w x 21.6mm h
PrESENTaTIONfOldEr• Makeagreatimpressionbypresentingcollateral
inthisglossyfolder.
• BrandedwiththeItAllStartedWithPinkcampaign.
LIt2013
dimensions:3.5”w x 6”h8.9 cm w x 15.24 cm h
14 ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013
THE NEw Orly
7/27/2019 BeautyBuzz SepOct 13 ORLY
http://slidepdf.com/reader/full/beautybuzz-sepoct-13-orly 15/22
STarTEr kIT•ContainsDotterDuotooland5nail
lacquersinHotPink,CrispWhite,
JetBlack,HotYellow andFi eryRed.
•Containslookbookwithcomplete
instructionsfor8nailartlooks!
Item # 27212
dimensions:6”w x 5.5”h x 1.5”d15.24mm w x 13.97mm h x 3.81mm d
STarTEr kIT•ContainsDotterDuotooland5water-
basedpaintsinHotPink,CrispWhite,
JetBlack,HotYellowandF ieryRed .
•Containslookbookwithcomplete
instructionsfor8nailartlooks!
Item # 27211dimensions:6”w x 5.5”h x 1.5”d15.24mm w x 13.97mm h x 3.81mm d
ISTT RTIST
acquer formulaWater-based formula• Quickdrying
• Self-leveling
• Vibrantcolorpayoff
• Easilyblendsandmarbles
• Ampleplaytime
• Easytoremoveformulaensuresa
-
• Lockindesignsbyapplyingtopcoat
• Saturatedtonesprovidean
q
SR FIX , b
N E w
24k gLiTTERglitter
27123
hOT gREEncrème
27107
pLATinUmgLiTTER
glitter
27124
cRisp WhiTEcrème
27121
hOT pinkcrème
27114
pLATinUmshimmer
27110
fiERY REDcrème
27118
hOT YELLOWcrème
27122
sOLiD gOLDshimmer
27111
gRApEcrème
27103
TRUE BLUEcrème
27108
jET BLAckcrème
27120
hOT gREEncrème
27007
cRisp WhiTEcrème
27021
hOT pinkcrème
27014
pLATinUmshimmer
27010
fiERY REDcrème
27018
hOT YELLOWcrème
27022
sOLiD gOLDshimmer
27011
gRApEcrème
27003
TRUE BLUEcrème
27008
jET BLAckcrème
27020
cITrUS MOISTUrIzINgScrUb• Exclusiveblendofbrownsugarandnaturaloilsforsilky,
smoothskininonestep.
8 o / 227 Item # 23031
19 o / 539 Item # 23034
ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013 15
THE NEw Orly
7/27/2019 BeautyBuzz SepOct 13 ORLY
http://slidepdf.com/reader/full/beautybuzz-sepoct-13-orly 16/22
EL FX t o v-i g m s
POINTE blaNcHE
32503b
wHITE TIPS
32001
PINk NUdE
32009
barE rOSE
32005
SHEEr NUdE
32479
kISS THE brIdE
30016è
lIfT THE vEIl
30008è
fIrST kISS
30675è
PIxy STIx
30728è
OH cabaNa bOy
30466
PINk cHOcOlaTE30416è
TErracOTTa30071è
PaSSIONfrUIT30461è
HaUTE rEd30001è
MONrOE’S rEd30052
rUby
30363è
STar SPaNglEd
30721
rEd flarE
30076è
NaUgHTy
30006è
PlUM NOIr
30651è
IN THE Navy
30003
IT’S UP TO blUE
30662
cHargEd UP
30679è
PrINcE cHarMINg
30715è
cOUNTry clUb kHakI
30702è
ragE
30293
lUxE
30294
cOffEE brEak
30575è
SHINE
30295
MIrrOr MIrrOr
30713è
gOTH
30637
lIqUId vINyl
30484è
PrISMa glOSS SIlvEr
30708
fOrEvEr crIMSON
30041
TakE HIM TO THEclEaNErS
30645
vIxEN
30653é
TIara
30664
PrISMa glOSS gOld
30709
MOONlIT MadNESS
30162
PINk lEMONadE
30167
bErry blaST
30501
rOSE-cOlOrEdglaSSES
32474é
caTcH THE bOUqUET
30009
crawfOrd'S wINE
30053
SEaSHEll
30186
OraNgE SOrbET
30658
grEEN wITH ENvy
30638è
HawaIIaN PUNcH
30328
HOOk-UP
30639
lOla
30660è
SkINNy dIP
30761
MElT yOUr POPSIclE
30764è
glOwSTIck
30765è
PUrPlE crUSH
30464è
HOT SHOT
30682è
yEllOw gOld cHrOME
30019
MagENTa vIOlET cHrOME
30020
bEacH crUISEr
30760è
PINk blUE cHrOME
30021
rOSE brONzE cHrOME
30018
wHaT’S NEw?
16 ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013
7/27/2019 BeautyBuzz SepOct 13 ORLY
http://slidepdf.com/reader/full/beautybuzz-sepoct-13-orly 17/22
glITz
30487
vElvET rOPE
30631
SEagUrl
30748
bUrIEdTrEaSUrE
30181
rEd carPET
30634
flagSTONErUSH
30215
6-Pc kIT•Includesoneeachofthe6newGelFXfallshades.
•Perfectforshelfornailtechstation.
Item # 35004
6 EW EL SHES p f f
One bottle FREE with kit purchase!
SaSHayMy way
30449
rOckETSrEd glarE
30468
UlTravIOlET
30470
aTOMIcSPlaSH
30473
MErMaIdTalE
30478
HOlyHOlO!
30480
6-Pc kIT•Includesoneeachofthe6newGelFXglittershades.
•Perfectforshelfornailtechstation.
Item # 35006
LITTER ELS m f g fx lq
One bottle FREE with kit purchase!
ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013 17
wHaT’S NEw?
7/27/2019 BeautyBuzz SepOct 13 ORLY
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OH cabaNa bOy HawaIIaN PUNcH
Works with anyGel FX color!
15-Pc dISPlay• Compactcountertopdisplaywith15.3FlOz/9mL
ShadeShifterbottles.
• ComeswithFREEcustomwobblercallingoutthe
ShadeShifterpromotion,tobeplacedonyour
permanentGelFXdisplay.
Item # 31205
display dimensions:6.5”w x 8.5”h x 6.25”d16.51cm w x 21.59cm h x 15.875cm d
shaDe shIFteRopen stoCkItem # 30030
ScaN HErEfOr dEMO vIdEO
SHE SHIFTER c c fx c
EL FX
Cures all 5 ingers atthe same time
lEd 800 fx laMP
• Curesall5ngersatthesametime
• Energyefcient,highqualityLED
• Safeandeasytouse
• Presetdigitaldisplaytimerof10,20and30secondswith
coordinatinglightintensityoflow,mediumandhigh
• Presetautofunctionwithbuiltinon/offsensorthat
operatesatlow/30secondtime.
• Cooldownthelighttemperatureandcatertosensitive
clientsbyemittingalowlightoutputwiththelow/30
secondsetting.
• Automaticsensorturnsontheledlightswhenthehandis
placedinsidethelamp.
Item # 33502
18 ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013
wHaT’S NEw?
7/27/2019 BeautyBuzz SepOct 13 ORLY
http://slidepdf.com/reader/full/beautybuzz-sepoct-13-orly 19/22
6-PIx• OnebottleFReewithkitpurchase!(ValidSeptember1
throughDecember31,2013whilesupplieslast).
• Includesoneeachofsix.6FlOz/18mLnaillacquers
fromtheMashUpcolorcollection.
• Perfectforshelfornailtechstation.
Item # 25089
kit dimensions:8” w x 3.5” h x 1.375” d20.3cm w x 8.9cm h x 3.5cm d
aqUa PIxEl
20439
rOSE PIxEl
20440
PlUM PIxEl
20441
PINk PIxEl
20438
black PIxEl
20443
SIlvEr PIxEl
20442
cHOrEOgraPHEdcHaOS
20789
HarMONIOUSMESS
20790é
PrETTy-Ugly
20793
bEaUTIfUldISaSTEr
20794
MayHEMMENTalITy
20791é
SParklINggarbagE
20792
EPIXEL FX c c
18-Pc dISPlay• Threeeachofsix.6FlOz/18mLnaillacquers.
• Dimensional18-piececountertopdisplay.
• IncludesFREEnailpalette.
Item # 250004
display dimensions:10”w x 10.75”h x 8.25”d25.4cm w x 27.3cm h x 20.9cm d
ulti-dimensional 3D ormula for long-lasting
ixel erect sparkle
SH P c c
4-Pc MaNI MINI kIT• Includesone.18FlOz/5.3mLbottleeachofHarmonious
Mess,ChoreographedChaos,MayhemMentalityand
PrettyUglyfromtheMashUpcolorcollection.
• Perfectfortravelorpurse.
Item # 28170
kit dimensions:5” w x 4.25” h x 1.625” d12.7cm w x 10.8cm h x 4.13cm d
18-Pc dISPlay• Threeeachofsix.6FlOz/18mLnaillacquers.
• Dimensional18-piececountertopdisplay.
• IncludesFREEnailpalette.
Item # 250665 – 18-pC Item # 250666 – 18-pC wIth baCkstoCk
display dimensions:10”w x 10.75”h x 8.25”d25.4cm w x 27.3cm h x 20.9cm d
SpEIpromoTion
dON’T MISS OUT!
ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013 19
7/27/2019 BeautyBuzz SepOct 13 ORLY
http://slidepdf.com/reader/full/beautybuzz-sepoct-13-orly 20/22
galaxy fxClr Cllci
MIlky way
20820
gravITy bOUNd
20819
STarbUrST
20815
INTErgalacTIc SPacE
20817
black HOlE
20818
STar TrOOPEr
20816
18-Pc dISPlay• Threeeachofsix.6FlOz/18mLnaillacquers.
• Dimensional18-piececountertopdisplay.
Item # 250015
display dimensions:8.75”w x 10.75”h x 8.25”d22.23cm w x 27.3cm h x 20.9cm d
ulti-dimensional celestialeect for your nails
wHaT’S NEw?
LIT4134R
IT'S NOT MEIT'S yOU
30642
é
SPark
30633é
STEEl yOUrHEarT
30759
PrElUdETO a kISS
30754
é
gIrly
30581
gUMdrOP
30733é
6-Pc kIT•Includesoneeachofthe6newGelFXspringshades.
•Perfectforshelfornailtechstation.
Item # 35007
SPRI ELS m c orly lq
One bottle FREE with kit purchase!
gravITy bOUNd MIlky way
7/27/2019 BeautyBuzz SepOct 13 ORLY
http://slidepdf.com/reader/full/beautybuzz-sepoct-13-orly 21/22
GLOBAL BUZZ
BluShSring Clr Cllcin
dAre to BAre
20492crém
nAKed cAnvAS
20489simmr
cheeKy
20490simmr
firSt BluSh
20491crém
clASSic contourS
20493crém
flAwleSS fluSh
20500simmr
mAni miniS
4-pc mAni mini Kit• Id o .18 F Oz / 5.3 ml o h of
nd c, D o b, ch d Fi
bh fom h bh oo oio.
• Pf fo o p.
Item # 28175
KIT dIMeNSIONS:5” W x 4.25” h x 1.625” d12.7CM W x 10.8CM h x 4.13CM d
6-pix• O o FRee wih i ph! (vid
spm 1 hoh Dm 31, 2013 whi
ppi ).
• Id o h of ix .6 F Oz / 18 ml i
q fom h bh oo oio.
• Pf fo hf o i h io.
Item # 25092
KIT dIMeNSIONS:8” W x 3.5” h x 1.375” d20.3CM W x 8.9CM h x 3.5CM d
18-pc diSplAy• th h of ix .6 F Oz / 18 ml i q.
• Dimio 18-pi oop dip.
• Id Free i p.
Item # 250007 – 18-pC
Item # 250008 – 18-pC wIth baCkStoCk
dISPLAY dIMeNSIONS:8.75”W x 10.75”h x 8.25”d22.23CM W x 27.3CM h x 20.9CM d
nAKed cAnvAS cheeKy firSt BluShdAre to BAre
ACTUAL
ze!
Includes fRee nail palette!
pecLpromoTion
7/27/2019 BeautyBuzz SepOct 13 ORLY
http://slidepdf.com/reader/full/beautybuzz-sepoct-13-orly 22/22
it All StArtedwith pinK Csrf Ls Vgs 2013
All ys wr on ORLY an Jff Pink at t 2013 CosmoprofNort Amrica Sow in Las Vgas. In aition to ibiting,
ORLY hosted an in-booth invitation-only cocktail reception
attended by distributors, editors, bloggers and the ORLY
Corporate Team. Gusts clbrat wit t vning’s
signatur cocktail, t “Pink-mopolitan” as Jeff Pink unveiled
both The New ORLY and our consumer advertising campaign
tat buils on t lgacy of its founr an t crator of t
Frnc Manicur.
As a prsonal tribut to r fatr, San Pink sar a vio
s prouc, tlling t story of Jff’s lgacy. Wit a prsonal
glimps into Jff’s arly carr an t bginnings of wat is
now, t largst family own profssional nail car company
in t inustry, San cronicl r fatr’s passion for t
businss an is ntrprnurial an innovativ spirit. Bot
San an r brotr Tal Pink wr on an to clbrat t
spcial vning wit Jff.In aition to t toucing vio tribut, tr wr
prsntations from Colin Sillry, Sr. VP of Nort Amrican
Sals an Carina Bra, ORLY’s Sr. VP of Markting. The
evening was capped with the unveiling of the specially
commissioned portrait of Jeff by French artist, Françoise
Nielly. T artist matc pigmnts to ORLY’s bst-slling nail
lacqurs to crat t morn an istinctiv portrait tat is
now t cntrpic of t nw ORLY campaign.
“Our nw avrtising campaign says It All Start wit Pink,
but I say it all starts wit you, our customrs, t ORLY tam,
an my family” sai Jff as tank is gusts an wll-
wisrs. “Success is a partnership of innovation and passion.
I’m grateful for your partnership and look forward to our
growing success with The New ORLY”.
“Our new advertising campaign says
It All Started with Pink, but I say it allstarts wit o, or stomrs,
the ORLY team, and my family."
J pik
ORLY President and CEO
Around the world
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