Beverly Lenihan,CBC,CFRE Jim McBride,CBC

Beverly Lenihan,CBC,CFRE Jim McBride,CBC

Reesults Consulting AIDS Legal Referral Panel

(408) 873-9266 (415) 701-1200 ext. 301bev@reesults.com www.alrp.org

Entrepreneurial Marketing:

Creating New Revenue Streams When

Traditional Revenue Streams Dry Up

June 2, 2005

Agenda

• The Stream is Drying Up• Developing Ideas• Creative Examples and Case Studies• Define Resources• 10 Tips• Q&A

The Stream is Drying Up

• Reduced government spending• Reduced foundation resources• Reduced corporate giving• Diluted donor giving

Developing Ideas

• Brainstorm with your Board• Brainstorm with your Staff• Brainstorm with your Volunteers• Brainstorm with your Clients• Brainstorm with your Affinity

GroupsThe more ideas the better for buy in…

Creative Examples and Case Studies• ALRP-LSDP• Macy’s• Target• Heifer

International• Girl Scouts• Special

Olympics• YMCA

Creative Examples and Case Studies• Child Quest• LiveSTRONG• Housing Works• Lutheran Services• American Red Cross• Good Will Industries• Global Exchange

Define Resources

• Mission-related Resources• Human Capital Resources• Physical Resources• Time-related Resources• Community Resources

10 Tips to Creating New Revenue Streams

Think…

Q&A

Your Turn…

Beverly Lenihan,CBC,CFRE Jim McBride,CBC

Reesults Consulting AIDS Legal Referral Panel

(408) 873-9266 (415) 701-1200 ext. 301bev@reesults.com www.alrp.org

Thank You!