Beyond mobile v2

Steffan BerelowitzCEO and Conductorsteffan@bluetrainmobile.com617-312-7900

February 25, 2013

Beyond Mobile:

Touch Enabled Marketing for Every Screen

WHAT IS “MOBILE”?

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1 in 4 US Adults Owns a Tablet

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AN EXAMPLE IN ACTION

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Confidential, Bluetrain Mobile | 8

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Behavior, Context, Modality

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A Post PC World

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The future is TOUCH

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Touch experience influences desktop web

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RESPONSIVE DESIGN

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Responsive Design

Responsive Design: Too Big?

1.2MB

Responsive Design: Too Slow?

17 seconds!

Responsive Design: Too Slow?

Too much content

RESPONSIVE DESIGN

Hands On!

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Responsive Design: Hands On!

8.5”

11”

Step 1: Fold the Bottom Up

Step 1: Done

Step 2: Fold Across

Step 2: Done

Step 3: Fold Across Again

Step 3: Done

Compare Vanilla Responsive vs. RESS or Responsive with MediaQueries

MOBILE FIRST

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WHY IS MOBILE FIRST IMPORTANT TO MARKETERS?

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Adding vs. Cutting

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Mobile First, then Progressive Design

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WHAT HAPPENS NEXT?

Yet more modalities

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AMOLED Displays from Samsung

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Google Glass

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Google Glass

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Google Glass

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Google Glass

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Google Glass

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Google Glass

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Google Glass

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Google Glass

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Google Glass

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Google Glass

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Q&A

Steffan BerelowitzCEO & ConductorBluetrain Mobile@bluetrainmobile

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