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Assignment Received By: Date:
CHINDWIN COLLEGEBTEC HND IN BUSINESS (MANAGEMENT)
ASSIGNMENT COVER SHEET
NAME OF STUDENT
REGISTRATION NO.
UNIT TITLE Unit 7 Business Strategy
ASSIGNMENT TITLE AirAsia Strategic Evaluation and Implementation
ASSIGNMENT NO 2 of 2
NAME OF ASSESSOR
SUBMISSION DEADLINE
I, !ere"y confirm t!at t!is assignment is my o#n #or$ and notcopied or plagiari%ed from any source& I !ave referenced t!e sources from #!ic! information iso"tained "y me for t!is assignment&
________________________________ _________________________
Signature Date
----------------------------------------------------------------------------------------------------------------
FOR OFFICIAL USE
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Unit Outcomes
Outcome Evidence fo t!ecitei"
Feed#"c$ Assesso%s decisionInten"&
'eific"tion
Fist"ttem(t
Re-)o$
Undest"nd"((o"c!esto st"te*+ev"&u"tion
"ndSe&ection
LO,
Analyse possi"lealternative strategies
relating tosu"stantive gro#t!,
limited gro#t! orretrenc!ment
,.
Select anappropriate future
strategy for a givenorganisation
,.
Undest"nd!o) to
im(&ement "c!osenst"te*+
LO/
(ompare t!e rolesand responsi"ilities
for strategyimplementation
/.
Evaluate resourcere.uirements to
implement a ne#strategy for a given
organisation
/.
Discuss targets andtimescales for
ac!ievement in agiven organisation to
monitor a givenstrategy&
/.,
Meit *"des ")"ded M M M,
Distinction *"des ")"ded D D D,
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Assi*nment
/ 0 1ellstructured3 Reference is done properly 4 s!ould "e done /if any0
5verall, you6ve
Ae"s fo im(ovement0
ASSESSOR SIGNATURE DATE 1 1
NAME0&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&
2O"& feed#"c$ )"s "&so (ovided3
STUDENT SIGNATURE DATE 1 1
NAME 0&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&
FOR INTERNAL USE ONL4ERI)IED 8ES 95
DAE : &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&
ERI)IED B8 : &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&
9A*E : &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&
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SCENARIO 5 AIRASIA
!e follo#ing information a"out t!e case /see assignment
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Ryanair, anot!er lo# cost airline& (ost management is an important element in t!e
airline management& ony )ernande% !as often said t!at cost, not ot!er airlines, is
AirAsia6s enemy&
It #ill "e interesting to follo# AirAsia6s future as it plans to go regional in Sout! East
Asia& Even "efore leaving *alaysia, AirAsia is already greeted "y t!e maCor airlinesin t!e region "y t!ese airlines6 plans to start t!eir o#n lo# cost units& In addition to
ot!er smaller airlines, t!is #ill "e an interesting development to follo#& 1e s!all see
if AirAsia can $eep everyone flying around t!e region as it did in *alaysia under t!e
company6s tagline of 9o# Everyone (an )lyF&
Ro&e
8ou are an assistant researc! analyst #or$ing in a team for a researc! firm inietnam& 8ou are to provide to your team leaders on t!e follo#ing for t!e coming
discussion #it! t!e client:
T"s$s
8our team leader !as as$ed you to compile and su"mit in a report a"outGUnderstanding strategic evaluation, selection and implementation6 of AirAsia againstot!er "udget airlines for t!e coming discussion:
Analyse possi"le alternative strategies relating to su"stantive gro#t!, limitedgro#t! or retrenc!ment ;&
Select an appropriate future strategy for AirAsia ;&2
(ompare t!e roles and responsi"ilities for strategy implementation in t#odifferent organisations /AirAsia against iger Air#ays /or ot!ers0 -&
Evaluate resource re.uirements to implement a ne# strategy for AirAsia -&2
Discuss targets and timescales for ac!ievement in AirAsia to monitor a givenstrategy -&;
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GRADING
6"ss is ac!ieved "y meeting all t!e re.uirements defined in t!e assessmentcriteria&
Meit Identify and apply strategies to find appropriate solutions /*0
Characteristics / Possible Evidence < using of relevant t!eories andtec!ni.ues identified future strategy of AirAsia and effectiveapproac!es are used to strategy implementation&
Select and apply appropriate tec!ni.ues& /*20
Characteristics / Possible Evidence< Indication of relevant approac!esto strategy evaluation and implementation as #ell as effectiveCudgements "eing made for strategy selection&
resent and communicate appropriate findings /*;0
Characteristics / Possible Evidence< !e used of appropriate structure#it! logical and co!erent arguments !ave "een presented& !ere areclear evidences of appropriateness, feasi"ility and desira"ility in t!eselection of t!e strategies concerned&
Distinction Use critical reflection to evaluate o#n #or$ and Custify valid conclusions/D0
Characteristics / Possible Evidence< Evaluation !as ta$en place usingdefined criteria suc! as "enc!mar$ing tec!ni.ues and differing levelsof t!e organisation
a$e responsi"ility for managing and organi%ing activities /D20
Characteristics / Possible Evidence < !e importance ofinterdependence "et#een functions and resource allocationrecognised& !ere is also clear evidence of optimising resourceallocation of finance, !uman resource, material, etc&
Demonstrate convergent, lateral and creative t!in$ing /D;0
Characteristics / Possible Evidence < t!e generation of ideas #it!systematic approac! and decisions ta$en in revie# and evaluation&!ere are indication of self evaluation t!oug! t!e "enc!mar$ outcomesand given time scale for corporate, operational, groups and specificindividuals&
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6RESENTATION
& !e assignment s!ould !ave a cover page t!at includes t!e assignment title,assignment num"er, course title, module title, >ecturer4tutor name andstudent6s name& Attac! all t!e pages of assignment "rief4cover s!eet #it! yourreport and leave t!em "lan$ for official use&
2& Ensure t!at aut!enticity declaration !as "een signed&
;& !is is an individual assignment&
-& (ontent s!eet #it! a list of all !eadings and page num"ers&
H& A fully typed up professionally presented report document& Use 2 point Arialor imes 9e# Roman script&
?& 8our assignment s!ould "e #ordprocessed and s!ould not e=ceed 2,H++
#ords in lengt!& A CD s!ou&d #e inc&uded )it! efeences "nd"ccom("n+in* notes.
7& Use t!e arvard referencing system&
& E=!i"its4appendices are outside t!is limit&
J& !e assignment s!ould contain a list of any references used in t!e report&
NOTES TO STUDENTS FOR SUMMISSION
(!ec$ carefully t!e su"mission date and t!e instructions given #it! t!eassignment& >ate assignments #ill not "e accepted&
Ensure t!at you give yourself enoug! time to complete t!e assignment "y t!edue date&
Do not leave t!ings suc! as printing to t!e last minute < e=cuses of t!is nature#ill not "e accepted for failure to !andin t!e #or$ on time&
8ou must ta$e responsi"ility for managing your o#n time effectively&
If you are una"le to !and in your assignment on time and !ave valid reasonssuc! as illness, you may apply /in #riting0 for an e=tension&
)ailure to ac!ieve a ASS grade #ill results in a RE)ERRA> grade "einggiven&
a$e great care t!at if you use ot!er people6s #or$ or ideas in yourassignment, you properly reference t!em in your te=t and any "i"liograp!y&
NOTE0 If +ou "e c"u*!t (&"*i"i7in*8 t!e Co&&e*e (o&icies "nd
(ocedues )i&& "((&+.
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