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Slides from the opening Keynote at the Creative Company Conference 2011 by Ruurd Priester from LBi Lost Boys.
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Creative Value Networks
RUURD PRIESTER – LBi LOST BOYS
CREATIVE COMPANY CONFERENCE – JUNE 7TH 2011
LBi LOST BOYS
Global marketing and technology agency,
blending insight, creativity and expertise, to deliver
business value
WISH LIST
AMAZON PAGE
MASSIVE PARALLEL PRODUCT DEVELOPMENT TEAMS
1/3 TEAMS
Self-directed work teams
A small, autonomous unit that is enabled and empowered to deliver
things customers value
CUSTOMER CONTACT/VALUE
TANGIBLE OUTCOMES
INDEPENDENT
ADAPTIVE
CHAIN
NET
2008 2010 2011 2012
MANAGEMENT
COMPETENCES
OPERATIONS
2009
CLIENT TEAMS
EXPERTISE TEAMS
PARTNERS
FACILITY TEAMS
2008 2010 2011 2012 2009
Mobile – With Triple IT
2008 2010 2011 2012 2009
10%
Conversion Team
Mobile – With Triple IT
2008 2012 2009
Conversion Team
10%
2010 2011
25%
Branded Content – Edwin Valent
Service Design – With STBY
50%
Customer value
Opportunity
driven
Clever
Sourcing
skills
CLEVER SOURCING SKILLS
OPPORTUNITY DRIVEN?
CUSTOMER VALUE?
YES NO TEAMS
PLATFORM
2/3 PLATFORM
Process, tools and culture
Use
Exploration Concepting Planning
Direct Make Use
Waterfall
Scrum
Ongoing optimization
Use
Shared
creative process
Learning digital
toolbox
High trust/fun
culture
HIGH TRUST / FUN CULTURE?
LEARNING DIGITAL TOOLBOX?
SHARED CREATIVE PROCESS?
YES NO PLATFORM
3/3 CORE
The heart and soul
Why?
Creative leadership
Drive
DRIVE BASED INDIVIDUAL GROWTH?
VISIBLE CREATIVE LEADERSHIP?
WHY BASED STORY/PROPOSITION?
YES NO CORE
BLUE PRINT
CUSTOMER VALUE WITH IMPACT
OPPORTUNITY DRIVEN MENTALITY
CLEVER SOURCING SKILLS
SHARED CREATIVE PROCESS
LEARNING DIGITAL TOOLBOX
HIGH TRUST / FUN CULTURE
TEAMS PLATFORM
WHY BASED STORY/PROPOSITION
VISIBLE CREATIVE LEADERSHIP
DRIVE BASED INDIVIDUAL GROWTH
CORE
COURTESY
Daniel Pink, Dave Gray, Jeff Bezos, Marcel Houtman,
Peter J. Bogaards, Simon Sinek + complete community of
interest
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