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Chapter 4Principles of
Business Communication
4
Chapter 4 Krizan Business Communication ©2005 2
Distinguish betweena dictionary and a thesaurus.
Chapter 4 Krizan Business Communication ©2005 3
A dictionary gives word meanings, spelling, hyphenation, capitalization, and pronunciation.
Chapter 4 Krizan Business Communication ©2005 4
A thesaurus provides synonyms for selecting precise words.
Chapter 4 Krizan Business Communication ©2005 5
Explain the direct approach for paragraph organization.
Chapter 4 Krizan Business Communication ©2005 6
The direct approach presents the main idea first, followed by the details.
Chapter 4 Krizan Business Communication ©2005 7
The direct approach is most appropriate when writing positive or neutral messages.
Chapter 4 Krizan Business Communication ©2005 8
Explain the indirect approach for paragraph organization.
Chapter 4 Krizan Business Communication ©2005 9
The indirect approach presents the details before the main idea.
Chapter 4 Krizan Business Communication ©2005 10
The indirect plan is most appropriate when writing negative or persuasive messages.
Chapter 4 Krizan Business Communication ©2005 11
Explain the purpose and give examples of transitional words.
Chapter 4 Krizan Business Communication ©2005 12
Transitional words logically connect ideas.
Chapter 4 Krizan Business Communication ©2005 13
Examples include:
HoweverFirstExceptIn addition
Chapter 4 Krizan Business Communication ©2005 14
Explain and give examples of unbiased language.
Chapter 4 Krizan Business Communication ©2005 15
Unbiased language promotes fair treatment of individuals regardless of race, gender, culture, etc.
Chapter 4 Krizan Business Communication ©2005 16
Examples include:
UnbiasedChairpersonPeopleSales
associate
BiasedChairmanMankindSalesman
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