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Charlie Southwell Digital Strategist I take a result driven approach to digital marketing. I use a mix of content marketing, paid advertising and marketing automation to ensure the organisations I work with improve their lead acquisition, digital marketing and customer experience.
I am adept at web analytics, SEO and social media.
JOBS EXPERIENCE
CO-FOUNDER: TRANSMUTE June 2014 - Present
• Wrote the UK’s first social media guidance for UK MPs. • Building marketing automation strategy and implementation
plans for a B2B data warehousing firm. • Lead acquisition and sales for B2B ecommerce launch with a top
oil and mining industry research house. • Facebook advertising campaign encouraging Westminster
Council residents to register to vote before EU referendum. • Developed and led an Innovation Conference for the top 200 civil
servants in the Yukon Government. • Leveraging long term social media monitoring helped shape a
new business proposition for Virgin. • Live event amplification for Richmond Council at their Rugby
World Cup Fanzone and separately amplified Barclaycard events on social media.
• Developed a new social media strategy for M&G • Helped Viacom identify skills gaps in their organization and built
a training plan for them.
HEAD OF DIGITAL: FLAGSHIP CONSULTING June 2013 – August 2014
• Developed a digital marketing team for a London based PR agency.
• Trained traditional PR team to integrate social media and SEO approach.
• Award Winning campaign for Wightlink in 2015.
SKILLS
PROFESSIONAL SKILLS
Web Analytics
Marketing Automation
SEO
Social Media
PPC, Retargeting & Paid Social
DIRECTOR: CHARLIESAIDTHAT June 2011 – June 2014
• Consulting with TalkTalk on developing better internal comms plan to complement ongoing leadership training and make it more effective.
• Social media audits for National Trust across every property they had, and then implementing training plans for NT regions
• Training Channel 4 in how to effectively use social media for recruitment.
• Regular SEO audits, including technical SEO, keyword research, competitor benchmarking and onsite recommendations.
MARKETING MANAGER: NINEWORLDS August 2015 - Present • Sold £100,000+ worth of tickets to a geek convention in London
(1,500-2,000 attendance) two years running through social media and email marketing.
• Community management of over 3,500 fans and attendees
07858 252374
charliesaidthat@gmail.com
charliesaidthat.com/digital
twitter.com/charliesaidthat
1P Windsock Close, London SE16 7FL
Content Marketing
Email Marketing
PROFICENT IN:
Learning about new tools
v
Charlie Southwell Digital Strategist
EDUCATION
BUCKS NEW UNI: MUSIC MARKETING & PROMOTION, 2010 A business degree highlighting marketing and promotion in the music industry. My dissertation focused on engaging digital communities.
AWARDS
BIMA HOT 100, 2016: TOP DIGITAL PLANNERS & STRATEGISTS
Professionals inducted into the BIMA Hot 100 are nominated by industry peers who believe those individuals have had a significant impact on digital industry over the past 18 months.
BBC RADIO 5: ONES TO WATCH, 2016: TOP 10
BBC Radio 5 Live listeners nominated their Ones to Watch in the digital sector. The nominations were designed to identify and celebrate the ground-breaking and often uncelebrated leaders of the digital industry.
SOCIAL TRAVEL BRITAIN AWARDS 2015: BEST CAMPAIGN
Integrated marketing campaign for Wightlink (a ferry company operating to the Isle of Wight). Interactive digital marketing, SEO and sales mechanism based around the festivals on the island.
DIRECTOR: SCREENDRIP Jan 2010 – Dec 2012
• Built a web design & digital marketing agency from university. • Within 6 months were working on SEO and web design projects.
with Microsoft, Channel 4 and multiple creative & digital agencies. • Held #1 spot for all variations of ‘t-shirt’ on Google UK for 12
months.
JOBS EXPERIENCE
07858 252374
charliesaidthat@gmail.com
charliesaidthat.com/digital
twitter.com/charliesaidthat
1P Windsock Close, London SE16 7FL
INTERESTS Formula 1 Travel Cycling Kayaking Training for a triathlon Competitive racing online (PS4)
DIGITAL STRATEGIST: TRIBAL SPRING Jan 2013 – June 2013
• Pre-sales and ongoing digital strategy for a near-shore development company who white-labelled tech builds for agencies based in London.
• Optimised eCommerce workflows for multichannel sales. • Ensured SEO was built into websites before development. • Developed customer journeys for websites and mobile apps.
SOCIAL MEDIA MANAGER: WIKIMANIA 2014 August 2014 • Managed 20 live bloggers and photographers during Wikipedia’s
annual 5 day conference • Over 20,000 tweets were sent with the conference hashtag.
Including tweets from 2,736 individual contributors. • More than 50 blog posts cited the event during the weekend.
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