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STRUCTURED CONTENT AND OPEN CONTENT MODELS
Lakshmi M. GramaSenior Digital Strategist
National Cancer Institute, NIHDigital Services Innovation Center, GSA.
FUTURE-READY CONTENT?
ADAPTABLE & REUSABLEFuture-Ready Content Is
After the Housing Bust, Revisiting Home Ownership
“CREATE ONCE, PUBLISH EVERYWHERE”
NPR’S MANTRA
STRUCTURED & MODULARFuture-Ready Content Is
MORE FAMILIAR STRUCTURED CONTENT
FROM EPICURIOUS……Recipe Types
Related Recipes
Related Menus
Reviews
Related Wines
Related Diets
Recipe• Title• Byline• Publication Attribution• Yield• Active Time• Total Time• Teaser• Image• Preparation• Main Ingredients• Servings• Cooking/Prep Time• Nutritional Information
…AND ONE FROM WHOLE FOODS
WHOLE FOODS’ RECIPE CONTENT MODEL
Recipe• Title• Servings• Teaser• Image• Ingredients• Method• Nutritional Information
Related Recipes
Featured Recipes
Reviews
Special Diets
FINDABLEFuture-Ready Content Is
STRUCTURE + METADATA INCREASES FINDABILITY
Google result without rich snippets for video
Google result with rich snippets for video
SHARED AND OPEN CONTENT MODELS
DIGITAL GOVERNMENT STRATEGY
One of the four main pillars of the Digital Government Strategy is to develop :
“an information-centric approach” “moves us from managing ‘documents’ to
managing discrete pieces of open data and content which can be tagged, shared, secured, mashed up and presented in the way that is most useful for the consumer of that information.”
CONTENT MODELS
Content models are representations of content structure
They are platform agnostic Critical for content management and
content presentation Enables easier syndication and
mashups with content Can shape future-ready content
STANDARDS FOR CONTENT MODELS
Standards for content authoring DITA DocBook
Standards for web publishing Microdata RDFa/RDFaLite
STANDARDS FOR CONTENT MODELS RDFa and RDFa Lite
Official standard from W3C
STANDARDS FOR CONTENT MODELS
Microdata
STRUCTURED & OPEN CONTENT MODELS
WHY SHARED & OPEN CONTENT MODELS?
So we are not reinventing the wheel every time
So we can adopt, adapt, and extend for our needs
So others can take our content and reuse, mashup more efficiently
CROSS-AGENCY WORKING GROUP
Structured and Open Content Models Working Group Sponsored by the Digital Services
Innovation Center Identified key thought leaders in this area
to participate Open to others interested in this area
WORKING GROUP MEMBERS
Bill Brantley, OPM Gong Chen, FDA Allison Gould, US
Courts Matt Harmon, FEMA Bill Hazard, Census Jill James, Education
Mary Maher, USDA Dan Munz, CFPB Russell O’Neill, GSA Robert Rand, SEC Fred Smith, CDC Wayne Whitten, SSA Lakshmi Grama, NIH
SOME MEMBERS UP CLOSE & PERSONAL
WHAT THE WORKING GROUP IS DOING Review existing content models and
schemas - Develop new or adapt existing content
models for 1-2 commonly-used content types in government web content
Socialize the content models with the larger government web community
FIRST WORKING GROUP MEETING - SEPTEMBER
Articlulated the value of shared and open content models for “future ready” information dissemination
Identified content types that are common across federal government content
Began development of a preliminary model for Events
WHAT WE STILL NEED TO DO
Complete version 1.0 of Event model Identify and develop another content
model Article, FAQ, or something else
Socialize the models so people can begin using them
Plan for the future development and nurturing of the models
THANKS TO OUR SPONSORS
Gwynne KostinDirector, Digital Services Innovation Center
Jacob ParcellManager, Mobile Programs, Digital Services Innovation Center
