Color Branding & Legal...

A GUIDE TO GRAPHIC DESIGN BY MS TINA

Color Branding

& Legal Rights

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

Color Branding & Trademark Rights

COLOUR Branding and Legal Right

Even though a TM or ® symbol may appear on a brand's

image, it does not mean there are any legal rights to the

color or colors.

COLOR BRAND = COLOR TM

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

EXAMPLE:

COLOUR Branding and Legal Right

The TM and ® marks on the company logo images means that

the company has claimed rights to the image, but not the

color

(the symbol or word or combination of both).

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

WHAT IS

WHAT DO THOSE SYMBOLS MEAN?

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

THE COPYRIGHT SYMBOLAn identification of the owner of the

copyright, either by name, abbreviation,

or other designation by which it is

generally known.

• It’s FREE to use for any rightful owner.

• It is NOT necessary to register this right

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

EXAMPLE:

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

THE REGISTERED SYMBOLUsed to provide notice that the

preceding mark is a trademark that has

been registered with a national

trademark office.

SIMPLE WORD:

“I will SUE anyone who use my mark

without permission”

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

EXAMPLE:

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

THE TRADEMARK SYMBOLTrademark law governs disputes

between business owners over the

names, logos, and other devices they

use to identify their goods and services in

the marketplace

• The use of the TM Symbol is NOT a

legally enforceable trademark

TM

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

EXAMPLE:

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

EXAMPLE:

ORIGINAL FAKE/COPY FAKE/COPY

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

EXAMPLE:

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

What is PROTECTED when a brand image is

registered or has a trademark symbol?

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

SO WHAT IS

COLOR TRADEMARK?

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

• COLOR = BRAND

• The use of the color in a market sector is

protected by trademark.

• apply to unique situations

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

EXAMPLE:

when you see chocolate candy in

a purple wrapper, you know it's

Cadbury

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

EXAMPLE:

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

EXAMPLE:

when you see a

turquoise box for

jewellery, you know it's

from Tiffany & Co.

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

EXAMPLE:

• PANTONE NO.1837

• FORGET-ME-NOT

• ROBIN’S EGG BLUE

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

QUESTION: Do BARBIE own a PINK?

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

COLOUR Branding and Legal Right

QUESTION?

Final Assignment:

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

A new shoe company has been set up a manufacture

a canvas shoe call “CREATION”. This products is AIMED

at teenager . Produce 5 idea for the canvas shoe

design.

Final Assignment:

• A GUIDE TO GRAPHIC DESIGN BY MS TINA