Continuing Education Programdigicom.lvc.edu/LShriner/Portfolio-2.0/assets/design/Ad Agency.pdf ·...

Physical TherapyContinuing Education Program

Slogans/Marketing● Calendar feature

○ Decreases number of emails sent, creating less spam on audience

○ Google calendar feature, shows all classes available

● Demographic questions upon registration○ To understand audience better

● Pitch○ “Enhance Your Career for Better Patient Care”

● Slogans○ Live. Learn. Love.

○ Together. We are stronger.

○ Stronger. At the Valley.

Branding Guide● Fonts

○ Palatino, regular

■ Used for headings

○ Ariel, regular

■ Used for body text

● Colors

#0F3253 #7F1416 #BCBEC0 #E6E7E8 #F1F2F2

Email Blast TemplateExample 1

Email Blast TemplateExample 2

Social Media

● Facebook○ Currently uses Physical Therapy Department page

○ Requires their own page

● Google account for calendar feature○ Will allow users to RSVP

Print Piece Example of A Postcard

Print Piece Cont.Example of a Brochure

Front PanelBack PanelInside Flap Under FlapMiddle PanelInside Front