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Course TitleFive Keys
to Making Moneywith RMM
Five Keys to Making Money with RMM
RMM = Recreational Music Making
Five Keys to Making Money with RMM
Recreational Music Making
is simply defined as
MAKING MUSIC FOR FUN
Five Keys to Making Money with RMM
Questions to be Answered:
• Why should I do it?• How is it different from what I’m doing now?
• How/where do I get started?• What resources/people can help me?• What’s the most important thing to know?
Five Keys to Making Money with RMM
FIVE KEYS TO MAKING MONEY WITH RMM:
• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE• UNDERSTAND THE OPTIONS• USE AVAILABLE RESOURCES• FIND THE RIGHT TEACHER(S)
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY
DO THE MATH:78 Million Baby Boomers20 Million Seniors75 Million Millennials (12-29) Teens & Young Adults
173 MILLION POTENTIAL CUSTOMERS
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY
173 MILLION POTENTIAL CUSTOMERS
Gallup says 82% want to play an instrument = 142 million
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY
173 MILLION POTENTIAL CUSTOMERS
Gallup says 82% want to play an instrument = 142 million
Most of them are afraid to try.
Five Keys to Making Money with RMM
82% of people want to play an instrument (8 of 10)
70% 60%
50%Let’s say 40% want to play the piano
Five Keys to Making Money with RMM
82% of people want to play an instrument (8 of 10)
70% 60%
50%Let’s say 40% want to play the piano
30%
Five Keys to Making Money with RMM
82% of people want to play an instrument (8 of 10)
70% 60%
50%Let’s say 40% want to play the piano
30%20%
Five Keys to Making Money with RMM
82% of people want to play an instrument (8 of 10)
70% 60%
50%Let’s say 40% want to play the piano
30%20%
10% (conservatively, say 1 of 10 want to play piano)
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY
173 MILLION POTENTIAL CUSTOMERS
If only 1 in 10 wanted to play the piano,that’s 17 million prospective customers.
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY
17 MILLION PROSPECTIVE CUSTOMERS
If your market contains only 0.1% (population 300,000)
that’s 17,000 interested piano customers in your area.
(17 million x 0.1% = 17,000)
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY
17,000 PROSPECTIVE CUSTOMERS IN YOUR AREA
If you could attract only 5% of them per year,
the most serious ones, that’s 850 serious students in your store.
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY
850 SERIOUS STUDENTS IN YOUR STORE
If 25% of them purchased an instrument,that’s 200 more instruments per yearthan you’re selling today.
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY
DO THE MATH:200 more instruments x $1500 ave retail = $300K
sales
Population 300,000 = $ 300,000 salesPopulation 1,000,000 = $ 1.0 million salesPopulation 3,000,000 = $ 3.0 million sales
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY
DO THE MATH:200 more instruments x $1500 ave retail = $300K
sales
Population 300,000 = $ 300,000 salesPopulation 1,000,000 = $ 1.0 million salesPopulation 3,000,000 = $ 3.0 million sales
Plus lesson revenue
Five Keys to Making Money with RMM
SMELL OPPORTUNITY
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
– You say: “I’ve already got a successful teaching program”
Five Keys to Making Money with RMM
• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE
– You say: “I’ve already got a successful teaching program”
– Traditional Music Teaching (through individual lessons)
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
– You say: “I’ve already got a successful teaching program”
– Traditional Music Teaching (through individual lessons)– Most are teaching achievement (to top 1-2%)
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
– You say: “I’ve already got a successful teaching program”
– Traditional Music Teaching (through individual lessons)– Most are teaching achievement (to top 1-2%)
»Goal is a high level of performance
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
– You say: “I’ve already got a successful teaching program”
– Traditional Music Teaching (through individual lessons)– Most are teaching achievement (to top 1-2%)
»Goal is a high level of performance»Uses a structured curriculum with recitals
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
– You say: “I’ve already got a successful teaching program”
– Traditional Music Teaching (through individual lessons)– Most are teaching achievement (to top 1-2%)
»Goal is a high level of performance»Uses a structured curriculum with recitals»Teacher is the judge of success
Five Keys to Making Money with RMM
• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE
– You say: “I’ve already got a successful teaching program”
– Traditional Music Teaching (through individual lessons)– Most are teaching achievement (to top 1-2%)
»Goal is a high level of performance»Uses a structured curriculum with recitals»Teacher is the judge of success
Many students cannot thrive in this setting… and quit.
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
– You say: “I’ve already got a successful teaching program”
– Traditional Music Teaching (through individual lessons)– Most are teaching achievement (to top 1-2%)
»Goal is a high level of performance»Uses a structured curriculum with recitals»Teacher is the judge of success
Many students cannot thrive in this setting… and quit.
We’re missing the “rest of the iceberg.”
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
–RMM teaches enjoyment
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
–RMM teaches enjoyment»No stress
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
–RMM teaches enjoyment»No stress»Flexible curriculum and no recitals (solo playing always
voluntary)
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
–RMM teaches enjoyment»No stress»Flexible curriculum and no recitals (solo playing always
voluntary)
»Student is the judge of success
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
–RMM teaches enjoyment»No stress»Flexible curriculum and no recitals (solo playing always
voluntary)
»Student is the judge of success»Everyone succeeds
Five Keys to Making Money with RMM
• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE
– RMM teaches enjoyment– Reaches out to adults, seniors, singles & teens who just want to enjoy music (173 million prospects)
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
– RMM teaches enjoyment– Reaches out to adults, seniors, singles & teens who just
want to enjoy music (173 million serious prospects)– Taught mostly in groups (a key factor in its success)
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE
– RMM teaches enjoyment– Reaches out to adults, seniors, singles & teens who just
want to enjoy music (173 million serious prospects)– Taught mostly in groups (a key factor in its success)
»The interaction among fellow students is as important as the interaction with the teacher.
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE (SUMMARY)
RMM TRADITIONALEnjoyment Achievement
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE (SUMMARY)
RMM TRADITIONALEnjoyment AchievementNo Stress Performance Stress
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE (SUMMARY)
RMM TRADITIONALEnjoyment AchievementNo Stress Performance StressPrimarily in Groups Primarily Taught to
Individuals
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE (SUMMARY)
RMM TRADITIONALEnjoyment AchievementNo Stress Performance StressPrimarily in Groups Primarily Taught to
IndividualsEveryone Succeeds Not All Succeed (Many Quit)
Five Keys to Making Money with RMM
• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE (SUMMARY)
RMM TRADITIONALEnjoyment AchievementNo Stress Performance StressPrimarily in Groups Primarily Taught to
IndividualsEveryone Succeeds Not All Succeed (Many Quit)Huge Market Potential Limited Incremental
Potential
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS
– Option 1: In-Store RMM Classes
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS
– Option 1: In-Store RMM Classes» Need space for group lessons
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS
– Option 1: In-Store RMM Classes» Need space for group lessons» Helpful to have a digital or acoustic piano lab setup
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS
– Option 1: In-Store RMM Classes» Need space for group lessons» Helpful to have a digital or acoustic piano lab setup» Need to find the RIGHT teacher
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS
– Option 2: Mobilize a Network of Teachers
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS
– Option 2: Mobilize a Network of Teachers» Encourage teachers to teach RMM in their own studios
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS
– Option 2: Mobilize a Network of Teachers» Encourage teachers to teach RMM in their own studios
» Other venues—churches, colleges, senior centers,
recreation centers, retirement communities, companies
Five Keys to Making Money with RMM
• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE• UNDERSTAND THE OPTIONS
– Option 2: Mobilize a Network of Teachers» Encourage teachers to teach RMM in their own studios
» Teach in other outside venues» Host “celebrations” and “Player’s Clubs” in your store
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS
– Option 2: Mobilize a Network of Teachers» Encourage teachers to teach RMM in their own studios
» Teach in other outside venues» Host “celebrations” and “Player’s Clubs” in your store
» This can be your network or an independent network
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS
– Mobilize a Network of Teachers» Encourage teachers to teach RMM in their own studios
» Teach in other outside venues» Host “celebrations” and “Player’s Clubs” in your store
» Can be your network or an independent network » Doesn’t require a big facility or a lab setup
Five Keys to Making Money with RMM
• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE• UNDERSTAND THE OPTIONS
– Option 1: In-Store Classes (the best option)– Option 2: Mobilize a Network of RMM Teachers
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS•USE AVAILABLE RESOURCES
Five Keys to Making Money with RMM
•USE AVAILABLE RESOURCES– Recreational Music Making Handbook
Five Keys to Making Money with RMM
Recreational Music Making HandbookBy Brian Chung & Brenda DillonAlfred Publishing (Item #32783)$9.95 Retail
Designed primarily for piano teachers, but will provide valuable insights for piano dealers and retail salespersons.
Five Keys to Making Money with RMM
• Recreational Music Making Handbook– What styles of music will RMM students want to learn?– Should they be taught with the same materials and
methodology used to teach children? – Will they want to learn individually or in groups?– How can I teach a group with only two pianos?– What replaces recitals?– How does a teacher approach an outside facility?– How much should I charge for RMM classes? – What are the attributes of the best RMM teachers?
Five Keys to Making Money with RMM
Recreational Music Making HandbookBy Brian Chung & Brenda DillonAlfred Publishing (Item #32783)$9.95 Retail
WEBSITE: www.rmmhandbook.com
* Read yourself * Share with your in-store teachers * Share with independent teachers
Five Keys to Making Money with RMM
•USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD
Five Keys to Making Money with RMM
•USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD
» Made possible by a grant from NAMM
Five Keys to Making Money with RMM
•USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD
» Made possible by a grant from NAMM» Sessions taught to hundreds at MTNA Nat’l Conference
Five Keys to Making Money with RMM
• USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD
» Made possible by a grant from NAMM» Sessions taught to hundreds at MTNA Nat’l Conference
» Condensed into 4 hours of valuable “how to” training
Five Keys to Making Money with RMM
•USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD
» Made possible by a grant from NAMM» Sessions taught to hundreds at MTNA Nat’l Conference
» Condensed into 4 hours of valuable “how to” training
» Features Debra Perez, Brenda Dillon, Autumn Keller
Five Keys to Making Money with RMM
•RMM Teacher Training DVD
Five Keys to Making Money with RMM
•USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD
Contact Dave Beebe (Madeleine Crouch & Associates) Email: dave@madcrouch.com
Phone: 972-233-9107 Cost: $49.00
Five Keys to Making Money with RMM
•USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD– RMM Documentary DVD
Five Keys to Making Money with RMM
•USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD– RMM Documentary DVD
» Helpful for explaining the RMM concept to outside venues
Five Keys to Making Money with RMM
• USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD– RMM Documentary DVD
» Helpful for explaining the RMM concept to outside venues
» View at: www.pianonet.com (click Recreational Music Making tab)
Five Keys to Making Money with RMM
•USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD– RMM Documentary DVD
» Helpful for explaining the RMM concept to outside venues» View at: www.pianonet.com (click Recreational Music Making tab)
» Can be ordered from the National Piano Foundation (Dave Beebe)
Five Keys to Making Money with RMM
•USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD– RMM Documentary DVD– Curricula and Face-to-Face Training
Five Keys to Making Money with RMM
• CURRICULA AND FACE-TO-FACE TRAINING
BRENDA DILLONCurriculum: Piano for Fun and
FulfillmentDistinctive: Teaching with Two PianosWebsite: brendadillon.comPhone: (919) 381-5683 Email: brenda@brendadillon.com
Five Keys to Making Money with RMM
•CURRICULA AND FACE-TO-FACE TRAINING
Five Keys to Making Money with RMM
• CURRICULA AND FACE-TO-FACE TRAINING
BRENDA DILLONCurriculum: Piano for Fun and
FulfillmentDistinctive: Teaching with Two PianosWebsite: brendadillon.comPhone: (919) 381-5683 Email: brenda@brendadillon.com
Five Keys to Making Money with RMM
• CURRICULA AND FACE-TO-FACE TRAINING
SCOTT HOUSTON Curriculum: Play Piano in a FlashDistinctives: The PBS presence of “The
Piano Guy”“Lead Sheet” based
Website: playpianoinaflash.com Phone: (317) 726-1901 (or Greg 417-353-1810)
Five Keys to Making Money with RMM
• CURRICULA AND FACE-TO-FACE TRAINING
Now has six 8-session courses, NAMM Booth 476
Five Keys to Making Money with RMM
• CURRICULA AND FACE-TO-FACE TRAINING
SCOTT HOUSTON Curriculum: Play Piano in a FlashDistinctives: The PBS presence of “The
Piano Guy”“Lead Sheet” based
Website: playpianoinaflash.com Phone: (317) 726-1901 (or Greg 417-353-1810)
Five Keys to Making Money with RMM
• CURRICULA AND FACE-TO-FACE TRAINING
DEBRA PEREZ and WILL BAILYCurriculum: Musical MomentsDistinctives: Proven Success in a Retail Store Setting
Specific Outreach to Teens Website: everylifeneedsmusic.comPhone: (361) 851-0400
Five Keys to Making Money with RMM
• CURRICULA AND FACE-TO-FACE TRAINING
Five Keys to Making Money with RMM
• CURRICULA AND FACE-TO-FACE TRAINING
Five Keys to Making Money with RMM
• CURRICULA AND FACE-TO-FACE TRAINING
DEBRA PEREZ and WILL BAILYCurriculum: Musical MomentsDistinctives: Proven Success in a Retail Store Setting
Specific Outreach to Teens Website: everylifeneedsmusic.comPhone: (361) 851-0400
Five Keys to Making Money with RMM
•USE AVAILABLE RESOURCES (Summary)– Recreational Music Making Handbook– RMM Teacher Training DVD– RMM Documentary DVD– Curricula and Face-to-Face Training
Five Keys to Making Money with RMM
•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS•USE AVAILABLE RESOURCES•FIND THE RIGHT TEACHER(S)
Five Keys to Making Money with RMM
• FIND THE RIGHT TEACHER(S)– A teacher MUST embrace the RMM philosophy
Five Keys to Making Money with RMM
• FIND THE RIGHT TEACHER(S)– A teacher MUST embrace the RMM philosophy– Not based on a teacher’s level of education
Five Keys to Making Money with RMM
• FIND THE RIGHT TEACHER(S)– A teacher MUST embrace the RMM philosophy– Not based on a teacher’s level of education– Trying to apply the “traditional approach” doesn’t
work
Five Keys to Making Money with RMM
• FIND THE RIGHT TEACHER(S)– A teacher MUST embrace the RMM philosophy– Not based on a teacher’s level of education– Trying to apply the “traditional approach” doesn’t
work– Look for a type of person rather than a type of teacher
Five Keys to Making Money with RMM
• FIND THE RIGHT TEACHER(S)– A teacher MUST embrace the RMM philosophy– Not based on a teacher’s level of education– Trying to apply the “traditional approach” doesn’t
work– Look for a type of person rather than a type of teacher– Upbeat, energetic, positive, relaxed, friendly, caring
empathetic, organized
Five Keys to Making Money with RMM
• FIND THE RIGHT TEACHER(S)– A teacher MUST embrace the RMM philosophy– Not based on a teacher’s level of education– Trying to apply the “traditional approach” doesn’t work– Look for a type of person rather than a type of teacher– Upbeat, energetic, positive, relaxed, friendly, caring
empathetic, organized– Can be a salesperson – but, if not, assign one to each
class
Five Keys to Making Money with RMM
• FIND THE RIGHT TEACHER(S)– A teacher MUST embrace the RMM philosophy– Not based on a teacher’s level of education– Trying to apply the “traditional approach” doesn’t work– Look for a type of person rather than a type of teacher– Upbeat, energetic, positive, relaxed, friendly, caring
empathetic, organized– Can be a salesperson – but, if not, assign one to each
class– Students who enjoy RMM classes will continue (and tell
friends)
Five Keys to Making Money with RMM
FIVE KEYS TO MAKING MONEY WITH RMM:
• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE• UNDERSTAND THE OPTIONS• USE AVAILABLE RESOURCES• FIND THE RIGHT TEACHER(S)
Five Keys to Making Money with RMM
Brian Chung 310-631-1771 (x870)bchung@kawaius.com
Thriving RMM Dealers:Amro Music, Memphis (Rick Jefferies: 901/323-8888)Dollarhide Music, Pensacola (Bill Dollarhide: 850/494-9898)Foster Family Music, Bettendorf, IA (Christi Foster: 563-355-0647)Lacefield Music, St. Louis (Kathy Krubsack: 314/845-3760)Piano Gallery, Corpus Christi (Matt/Debra Perez: 361/851-0400)
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