Course Title Five Keys to Making Money with RMM. Five Keys to Making Money with RMM RMM = Recreational Music Making

Course TitleFive Keys

to Making Moneywith RMM

Five Keys to Making Money with RMM

RMM = Recreational Music Making


Recreational Music Making

is simply defined as

MAKING MUSIC FOR FUN


Questions to be Answered:

• Why should I do it?• How is it different from what I’m doing now?

• How/where do I get started?• What resources/people can help me?• What’s the most important thing to know?


FIVE KEYS TO MAKING MONEY WITH RMM:

• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE• UNDERSTAND THE OPTIONS• USE AVAILABLE RESOURCES• FIND THE RIGHT TEACHER(S)


•SMELL OPPORTUNITY



DO THE MATH:78 Million Baby Boomers20 Million Seniors75 Million Millennials (12-29) Teens & Young Adults

173 MILLION POTENTIAL CUSTOMERS




Gallup says 82% want to play an instrument = 142 million




Gallup says 82% want to play an instrument = 142 million

Most of them are afraid to try.


82% of people want to play an instrument (8 of 10)

70% 60%

50%Let’s say 40% want to play the piano



70% 60%


30%



70% 60%


30%20%



70% 60%


30%20%

10% (conservatively, say 1 of 10 want to play piano)




If only 1 in 10 wanted to play the piano,that’s 17 million prospective customers.



17 MILLION PROSPECTIVE CUSTOMERS

If your market contains only 0.1% (population 300,000)

that’s 17,000 interested piano customers in your area.

(17 million x 0.1% = 17,000)



17,000 PROSPECTIVE CUSTOMERS IN YOUR AREA

If you could attract only 5% of them per year,

the most serious ones, that’s 850 serious students in your store.



850 SERIOUS STUDENTS IN YOUR STORE

If 25% of them purchased an instrument,that’s 200 more instruments per yearthan you’re selling today.



DO THE MATH:200 more instruments x $1500 ave retail = $300K

sales

Population 300,000 = $ 300,000 salesPopulation 1,000,000 = $ 1.0 million salesPopulation 3,000,000 = $ 3.0 million sales



DO THE MATH:200 more instruments x $1500 ave retail = $300K

sales

Population 300,000 = $ 300,000 salesPopulation 1,000,000 = $ 1.0 million salesPopulation 3,000,000 = $ 3.0 million sales

Plus lesson revenue


SMELL OPPORTUNITY


•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE



– You say: “I’ve already got a successful teaching program”


• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE


– Traditional Music Teaching (through individual lessons)




– Traditional Music Teaching (through individual lessons)– Most are teaching achievement (to top 1-2%)





»Goal is a high level of performance





»Goal is a high level of performance»Uses a structured curriculum with recitals





»Goal is a high level of performance»Uses a structured curriculum with recitals»Teacher is the judge of success






Many students cannot thrive in this setting… and quit.






Many students cannot thrive in this setting… and quit.

We’re missing the “rest of the iceberg.”



–RMM teaches enjoyment



–RMM teaches enjoyment»No stress



–RMM teaches enjoyment»No stress»Flexible curriculum and no recitals (solo playing always

voluntary)




voluntary)

»Student is the judge of success




voluntary)

»Student is the judge of success»Everyone succeeds



– RMM teaches enjoyment– Reaches out to adults, seniors, singles & teens who just want to enjoy music (173 million prospects)



– RMM teaches enjoyment– Reaches out to adults, seniors, singles & teens who just

want to enjoy music (173 million serious prospects)– Taught mostly in groups (a key factor in its success)



– RMM teaches enjoyment– Reaches out to adults, seniors, singles & teens who just

want to enjoy music (173 million serious prospects)– Taught mostly in groups (a key factor in its success)

»The interaction among fellow students is as important as the interaction with the teacher.


•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE (SUMMARY)

RMM TRADITIONALEnjoyment Achievement



RMM TRADITIONALEnjoyment AchievementNo Stress Performance Stress



RMM TRADITIONALEnjoyment AchievementNo Stress Performance StressPrimarily in Groups Primarily Taught to

Individuals




IndividualsEveryone Succeeds Not All Succeed (Many Quit)


• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE (SUMMARY)


IndividualsEveryone Succeeds Not All Succeed (Many Quit)Huge Market Potential Limited Incremental

Potential


•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS



– Option 1: In-Store RMM Classes



– Option 1: In-Store RMM Classes» Need space for group lessons



– Option 1: In-Store RMM Classes» Need space for group lessons» Helpful to have a digital or acoustic piano lab setup



– Option 1: In-Store RMM Classes» Need space for group lessons» Helpful to have a digital or acoustic piano lab setup» Need to find the RIGHT teacher



– Option 2: Mobilize a Network of Teachers



– Option 2: Mobilize a Network of Teachers» Encourage teachers to teach RMM in their own studios




» Other venues—churches, colleges, senior centers,

recreation centers, retirement communities, companies


• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE• UNDERSTAND THE OPTIONS


» Teach in other outside venues» Host “celebrations” and “Player’s Clubs” in your store





» This can be your network or an independent network



– Mobilize a Network of Teachers» Encourage teachers to teach RMM in their own studios


» Can be your network or an independent network » Doesn’t require a big facility or a lab setup


• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE• UNDERSTAND THE OPTIONS

– Option 1: In-Store Classes (the best option)– Option 2: Mobilize a Network of RMM Teachers


•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS•USE AVAILABLE RESOURCES


•USE AVAILABLE RESOURCES– Recreational Music Making Handbook


Recreational Music Making HandbookBy Brian Chung & Brenda DillonAlfred Publishing (Item #32783)$9.95 Retail

Designed primarily for piano teachers, but will provide valuable insights for piano dealers and retail salespersons.


• Recreational Music Making Handbook– What styles of music will RMM students want to learn?– Should they be taught with the same materials and

methodology used to teach children? – Will they want to learn individually or in groups?– How can I teach a group with only two pianos?– What replaces recitals?– How does a teacher approach an outside facility?– How much should I charge for RMM classes? – What are the attributes of the best RMM teachers?


Recreational Music Making HandbookBy Brian Chung & Brenda DillonAlfred Publishing (Item #32783)$9.95 Retail

WEBSITE: www.rmmhandbook.com

* Read yourself * Share with your in-store teachers * Share with independent teachers

http://www.rmmhandbook.com/


•USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD



» Made possible by a grant from NAMM



» Made possible by a grant from NAMM» Sessions taught to hundreds at MTNA Nat’l Conference


• USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD


» Condensed into 4 hours of valuable “how to” training




» Condensed into 4 hours of valuable “how to” training

» Features Debra Perez, Brenda Dillon, Autumn Keller


•RMM Teacher Training DVD



Contact Dave Beebe (Madeleine Crouch & Associates) Email: [email protected]

Phone: 972-233-9107 Cost: $49.00

mailto:[email protected]


•USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD– RMM Documentary DVD



» Helpful for explaining the RMM concept to outside venues


• USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD– RMM Documentary DVD

» Helpful for explaining the RMM concept to outside venues

» View at: www.pianonet.com (click Recreational Music Making tab)

http://www.pianonet.com/



» Helpful for explaining the RMM concept to outside venues» View at: www.pianonet.com (click Recreational Music Making tab)

» Can be ordered from the National Piano Foundation (Dave Beebe)

http://www.pianonet.com/


•USE AVAILABLE RESOURCES– Recreational Music Making Handbook– RMM Teacher Training DVD– RMM Documentary DVD– Curricula and Face-to-Face Training


• CURRICULA AND FACE-TO-FACE TRAINING

BRENDA DILLONCurriculum: Piano for Fun and

FulfillmentDistinctive: Teaching with Two PianosWebsite: brendadillon.comPhone: (919) 381-5683 Email: [email protected]


•CURRICULA AND FACE-TO-FACE TRAINING



BRENDA DILLONCurriculum: Piano for Fun and

FulfillmentDistinctive: Teaching with Two PianosWebsite: brendadillon.comPhone: (919) 381-5683 Email: [email protected]



SCOTT HOUSTON Curriculum: Play Piano in a FlashDistinctives: The PBS presence of “The

Piano Guy”“Lead Sheet” based

Website: playpianoinaflash.com Phone: (317) 726-1901 (or Greg 417-353-1810)



Now has six 8-session courses, NAMM Booth 476

http://www.playpianoinaflash.com/home.php



SCOTT HOUSTON Curriculum: Play Piano in a FlashDistinctives: The PBS presence of “The

Piano Guy”“Lead Sheet” based

Website: playpianoinaflash.com Phone: (317) 726-1901 (or Greg 417-353-1810)



DEBRA PEREZ and WILL BAILYCurriculum: Musical MomentsDistinctives: Proven Success in a Retail Store Setting

Specific Outreach to Teens Website: everylifeneedsmusic.comPhone: (361) 851-0400







DEBRA PEREZ and WILL BAILYCurriculum: Musical MomentsDistinctives: Proven Success in a Retail Store Setting

Specific Outreach to Teens Website: everylifeneedsmusic.comPhone: (361) 851-0400


•USE AVAILABLE RESOURCES (Summary)– Recreational Music Making Handbook– RMM Teacher Training DVD– RMM Documentary DVD– Curricula and Face-to-Face Training


•SMELL OPPORTUNITY•UNDERSTAND THE DIFFERENCE•UNDERSTAND THE OPTIONS•USE AVAILABLE RESOURCES•FIND THE RIGHT TEACHER(S)


• FIND THE RIGHT TEACHER(S)– A teacher MUST embrace the RMM philosophy


• FIND THE RIGHT TEACHER(S)– A teacher MUST embrace the RMM philosophy– Not based on a teacher’s level of education


• FIND THE RIGHT TEACHER(S)– A teacher MUST embrace the RMM philosophy– Not based on a teacher’s level of education– Trying to apply the “traditional approach” doesn’t

work



work– Look for a type of person rather than a type of teacher



work– Look for a type of person rather than a type of teacher– Upbeat, energetic, positive, relaxed, friendly, caring

empathetic, organized


• FIND THE RIGHT TEACHER(S)– A teacher MUST embrace the RMM philosophy– Not based on a teacher’s level of education– Trying to apply the “traditional approach” doesn’t work– Look for a type of person rather than a type of teacher– Upbeat, energetic, positive, relaxed, friendly, caring

empathetic, organized– Can be a salesperson – but, if not, assign one to each

class


• FIND THE RIGHT TEACHER(S)– A teacher MUST embrace the RMM philosophy– Not based on a teacher’s level of education– Trying to apply the “traditional approach” doesn’t work– Look for a type of person rather than a type of teacher– Upbeat, energetic, positive, relaxed, friendly, caring

empathetic, organized– Can be a salesperson – but, if not, assign one to each

class– Students who enjoy RMM classes will continue (and tell

friends)


FIVE KEYS TO MAKING MONEY WITH RMM:

• SMELL OPPORTUNITY• UNDERSTAND THE DIFFERENCE• UNDERSTAND THE OPTIONS• USE AVAILABLE RESOURCES• FIND THE RIGHT TEACHER(S)


Brian Chung 310-631-1771 (x870)[email protected]

Thriving RMM Dealers:Amro Music, Memphis (Rick Jefferies: 901/323-8888)Dollarhide Music, Pensacola (Bill Dollarhide: 850/494-9898)Foster Family Music, Bettendorf, IA (Christi Foster: 563-355-0647)Lacefield Music, St. Louis (Kathy Krubsack: 314/845-3760)Piano Gallery, Corpus Christi (Matt/Debra Perez: 361/851-0400)

mailto:[email protected]

Documents

Course Title Five Keys to Making Money with RMM. Five Keys to Making Money with RMM RMM = Recreational Music Making