Creative Problem Solving at its Best · Define. Ideate. Brainstorm!!! Don’t worry about coming up...

Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018

Applying Design Thinking to International Student Recruiting

Creative Problem Solving

at its Best

Presenters Agenda

Benjamin WaxmanIntead, USACEO

Patricia TozziIntead, USADirector of Marketing Strategy

• What is Design Thinking all about?

• Group Dynamic

• Presentations

• Wrap-up

What is Design Thinking all about?

“Design thinking is a process for creative problem solving.”~ Coe Leta Stafford, Managing Director IDEO U

Empathy (keeping it human-centered)

Ideation (generating a lot of ideas)

Experimentation (testing)

Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018 4

I have to solve this problem!

Becomes

I have to observe this situation.

What must I understand?What is the need?

What is Design Thinking all about?

Mindset shifts to ways of asking questions differently —forcing your thinking to consider a new way of looking at problems

Starts with broadening, followed by narrowing

The Design Thinking Process (IDEO and Stanford School of Design)

Empathize

Define

Ideate

Prototype

Empathize

To create meaningful innovations, you need to know your audience

• Empathize and care about their lives• Capture the mindsets and needs

of the people you're creating for

How? Be open, curious, listen to stories, ask lots of “why?”, observe, and reflect

Empathize

Define

Frame the right problem so you can create the right solution.

Empathize

Define

Ideate

Brainstorm!!! Don’t worry about coming up with the “right” idea.

Generate the broadest range of possibilities…the more ideas you bring up, the higher the probability of generating a great idea! A great solution!

Empathize

Define

Ideate

Prototype

Build to think… and test to learn

Empathize

Define

Ideate

Prototype

Learn about your solutions, assumptions, and your audience

Adapt to what you learn

Ready to roll up your sleeves?

Your international student do not feel comfortable

when they arrive on campus

DESIGN THINKING PROCESS

Team work: Instructions

1. Put yourself on your student’s shoes and reflect on the problem. Why does that happen?

2. Identify student’s needs/expectations and how your institution can meet them

3. Map stakeholders who are part of the problem statement

4. Give each stakeholder a level of importance/impact on the problem-solving process

PROBLEM STATEMENT

GROUP ASSIGNMENT

1. Organize in groups

2. Choose a group leader

3. Design Thinking

4. Present your group’s results in 5 min (or less)

Remember…

Empathize

To create meaningful innovations, you need to know your audience

• Empathize and care about their lives• Capture the mindsets and needs

of the people you're creating for

How? Be open, curious, listen to stories, ask lots of “why?”, observe, and reflect

Helpful tips

Consider Stakeholders as Chess Pieces

Which pieces are most important?

Do you have an offensive attack?

Do you have defensive positions?

DESIGN THINKING PROCESS

Team work: Instructions

1. Put yourself on your student’s shoes and reflect on the problem. Why does that happen?

2. Identify student’s needs/expectations and how your institution can meet them

3. Map stakeholders who are part of the problem statement

4. Give each stakeholder a level of importance/impact on the problem-solving process

PROBLEM STATEMENT

GROUP ASSIGNMENT

1. Organize in groups

2. Choose a group leader

3. Design Thinking

4. Present your group’s results in 5 min (or less)

Group Presentations

Share your ideas!

Creative Problem Solving at its Best · Define. Ideate. Brainstorm!!! Don’t worry about coming up...

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