DARE BUSINESS PLAN Philippine FONTAINE - Vincent HAMELLE - Bertrand HUAULT-DUPUY - Adrien GUINGAND

DAREBUSINESS PLAN

Philippine FONTAINE - Vincent HAMELLE - Bertrand HUAULT-DUPUY - Adrien GUINGAND

Limited company

• 1 web designer

• 1 marketing director

• 1 system developer • 2 match workers

Mission Statement

• We strive to save marriage by facilitating meeting people with a same goal, with discretion and awareness.

Vision

• We strive to be the most trusted european adultery dating website, helping married people feeling better by providing them an efficient website where they can meet, share and get to know each other.

• Make the adultere less taboo, without make it a generality.

Values

• Discretion

• Authenticity

• Security

• International

Objectives

• To create a platform where married people can meet

• Attract most european countries in our market • Become the leader of extramarital dating site

• To have more than 500,000 members at the end of the first year

Personnel

• We are four partners :– Bertrand, financial director – Philippine, marketing and communication director – Adrian, IT and customer care manager– Vincent, creator and CEO

• Call center of 1OO agents.

Service

• Online dating service for married couples.• Free registration (first week : free trial)

For non-premium membership :Fill out your personal informationDevelop your profile with discretionContacting members you are interested inEvaluate other members

Service (2)

• For premium membership :– Switch to the matchmaking process– Longer questionnaire to fill out– 7 compatible recommendations a day (compatibility algorithm)– Guided communication process

Rates : 1 month – 100 €3 months – 150€6 months – 180€12 months – 230€

Market

• Fast growing market • The concept is fairly new• Some competitors in our specific market – Extra marital websites :

Private Affairs Service Illicit Encounters Gleeden

Market (2)

- Dating websites : I love

MeeticDating Café

- Matchmaking websites :

E darlingParship Meetic Affinity

Market (3)

• Target group

– Demanding married couples or singles

– Age: 30-60 years old on average

– User with medium to strong purchasing power

– People looking for a serious and discrete extramarital relationship

• Differentiation

– Hard to find on Google– Special switching

button to hide the website page

– Use of both dating and matchmaking processes

Advertising

ROI optimization by dedicated online marketing team :

Banner/placement-optimization

Age & time targeting optimization

Special offers for partner‘s users

Spill-over effects from other marketing channels

Online

Flyers in hotels

Search-engine optimization

Database mails

Revenue Share 50:50

Online

• Banners : it will depend on the size, animated or not ?, in which site (depend on it success, views, clicking…)

Alibi’s websiteGood deal websitesPress website (GQ, Glamour…)Streaming websites

• Backlinks

Flyers in hotel

• 0,15 € / card• 3 different pictures• 10 000 cards = 1.500€ TTC• First two months : in 20 hotels • Depending on the results : increase of our selection.

SEO

• 4 months contract :99€/month

• Website technical audit15 key expressionsNETLINKING : creation of links during 4 months.Positionment follow and monthly report.

Promoting Tools

Marketing Plan

ServiceOnline dating websitePriceFrom 20€ to 250€PromotionAdvertising toolsPlace Internet platform

Dare – “From a startup to one of the market leaders in Europe”

20

Jun-11Jul-1

1

Aug-11

Sep-11

Oct-11

Nov-11

Dec-11

Jan-12

Feb-12

Mar-1

2

Apr-12

May-1

2Jun-12

Jul-12

Aug-12

Sep-12

Oct-12

Nov-12

Dec-12

Jan-130

20406080

100120140160

Employees

Dare is founded

Dare closes one of the largest “pre-launch” financings in

English internet history

Milestones of the Dare history

Launch of www.dare.uk

Launch of www.dare.fr

Launch of www.dare.es

Launch of www.dare.bl

Launch of www.dare.nl &

www.dare.se

Concept development

in Eastern Europe

Advertisement starts in England

Increase of new entrants

First success couple

First wedding

Launch of www.dare.de

&www.dare.ch

Stay faithful…to your desires

WWW.DARE.UK

« Don’t Hesitaste » campaign

WWW.DARE.UK

Do Not Hesitaste

WWW.DARE.UK

WWW.DARE.UK

The only way to get rid of temptation….

is to yield to it...

Forecast1st trimester 2nd trimester 3rd trimester 4th trimester TOTAL

1st year

UK: 400 UK: 700 UK: 1,100FR: 300

UK: 1,800FR: 600

2,400331,200€

2nd yearUK: 2,200FR: 1,000DE: 450

UK: 4,000FR: 1,300DE: 900

UK: 6,000FR: 1,800DE: 1,500

UK: 8,000FR: 2,300DE: 2,000

12,3001,697,400€

35% premium (180€ for a year) => 151,200€ 774,900€ 65% basic (100€ for a year) => 180,000€ 922,500€

Costs

Fixed:• Computers: 13 for 10.000€• Bills: 400€/month

Variable:• Advertising: Flyers in Hotel 1.500€

SEO 300€ Banners 50.000€

Employees8 trainees 400€/month4 employees 1.000€/month1 employee/IT 1.400€/month

13 computers 10.000€

4 personal computers

Employees

1st Year

101.200€

UK 2 employees 4 trainees Bertrand & Vincent

FRANCE 2 employees 4 trainees Philippine

- 1 employee/IT - Adrien

Salaries 62.800€ 38.400€ -

Employees 2nd Year/Forecast

146.400€

UK 2 employees 4 trainees Bertrand

FRANCE 2 employees 4 trainees Philippine

GERMANY 2 employees 4 trainees Vincent

- 1 employee/IT - Adrien

Salaries 88.800€ 57.600€ -

Incomes

Banner/placement-optimization

Backlinks

Subscriptions : Normal / Premium

Incomes

• Subscriptions : Normal / Premium

1st Year:331.200€

2nd Year:1.697.400€

Incomes

• Banner/placement-optimization :

1st year : 5.000€/month2nd year: 15.000€/month

Incomes

•Backlinks:

75.000€ ?

Stay faithful… to your desires !