Deadlines & Resources Thank you for committing to speak for Microsoft’s 5W25 presentation...

5W/25 Partner Training Partners Webcast Series

“Focused on Growing your

Business”

www.mssmallbiz.com/training

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The 5W/25 Partner Webcast Series25 webcasts in FY10 (July ‘09-July ‘10)

Partner training partnersFocused on Business related topicsEmphasis on growing your businessBased on your feedback and suggestions

Training Home Pagehttp://www.mssmallbiz.com/training

Download presentations from the SkyDrive site

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Beyond Facebook: Where the rubber meets the road with Social Media!Stuart R. CrawfordSenior Advisor and PartnerUlistic Inc.http://www.ulistic.com

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Since our last talk!I retired from active duty in IT Services

Formed Ulistic with David WestOnline Marketing, Search Engine Optimization and Social Media ConsultingTurn Website havers into ownersHad an epiphany with Social Media

Facebook turned 6 years oldNew design

Google released BUZZMixed reviews to date

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What we will cover today!

I promise “few slides” lots of examplesreal numbersreal results

Stuff you can do now.

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Search was my epiphany

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1010

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Secrets...this blog doesn’t work, why

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Generic FeedUsed on many IT firm blog sitesDoesn’t address local needNo links

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Secrets...this blog works

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CustomizedAddress local concerns and needsGood linking technique

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Monitor your online activity

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What keywords are used to find you?Where are your visitors coming from?Where are visitors going after you?

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Get Found online

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Are you found easily?

Common Search TermsCompany NameKey Executives

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Some tips to help you

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Second A-Ha....LinkedIn

LinkedIn is where the business people hang outParticipate in group discussionsSeek RecommendationsPromote othersLink Up with everyone I meet in person

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Using LinkedIn

demo

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Third A-Ha....Go where my clients go

Govloop - Government Social Media CommunityPartnerPedia - Technology CommunityPharmQD - Health Social NetworkBiznik - Geographically focused

Can’t find one which fits your needs, start your own at ning.com or meetup.comhttp://en.wikipedia.org/wiki/List_of_social_networking_websites1

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Using Meetup.com

demo

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Q & A

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Thank YouStuart R. CrawfordUlistic Inc.

403.775.2205scrawford@ulistic.comhttp://www.ulistic.com

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