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How you can use social media to tell your story and spark a movement.
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Digital Advocacy: Storytelling that builds champions and ignites movements
2013-03-20 2@shaw_tim #SMBYYC2013-03-20 2@shaw_tim #SMBYYC
Today we’re talking about
Advocacy…
2013-03-20 3@shaw_tim #SMBYYC2013-03-20 3@shaw_tim #SMBYYC
Today we’re talking about
and Social Media…
2013-03-20 4@shaw_tim #SMBYYC2013-03-20 4@shaw_tim #SMBYYC
Today we’re talking aboutbut really Storytelling.
2013-03-20 5@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Inform | Involve | Inspire
2013-03-20 6@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Inform | Involve | Inspire
2013-03-20 7@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Set the right goals
2013-03-20 8@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Know why
Really know.
you’re here
2013-03-20 9@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Find your audience
2013-03-20 10@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Find your audience
Know whoYou need to reach
2013-03-20 11@shaw_tim #SMBYYC@shaw_tim #SMBYYC
What’s happeningRight now?
2013-03-20 12@shaw_tim #SMBYYC@shaw_tim #SMBYYC
http://farm5.static.flickr.com/4005/4328455047_fa7c4d7f0c_b.jpg
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Now, listen carefully
For…
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Now, listen carefully
To people…
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Plan your attack
Well, really justhave a plan…
2013-03-20 16@shaw_tim #SMBYYC@shaw_tim #SMBYYC
How do you want to engage?
2013-03-20 17@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Establish your voice
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Establish your character
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Establish your tone
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Establish your language
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Establish your purpose
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Build the infrastructure
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Inform | Involve | Inspire
2.0
2013-03-20 24@shaw_tim #SMBYYC@shaw_tim #SMBYYC
What is your message
http://www.flickr.com/photos/isabellewong/2978822643/sizes/l/in/photostream/
2013-03-20 25@shaw_tim #SMBYYC@shaw_tim #SMBYYC
How do you participate
2013-03-20 26@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Inform | Involve | Inspire
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The story
Be a person like me
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Tell great stories
2013-03-20 29@shaw_tim #SMBYYC@shaw_tim #SMBYYC
I had to know and understand my own story before I could listen
and help other people with theirs.
– Barack Obama
2013-03-20 30@shaw_tim #SMBYYC@shaw_tim #SMBYYC
There’s always more to the story
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Make it meaningful
2013-03-20 32@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Make it believable
2013-03-20 33@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Make it real
2013-03-20 34@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Make it visual
2013-03-20 35@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Inspire change
No big deal.
2013-03-20 36@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Keep your audience
On the edge of their seats
2013-03-20 37@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Everyone is doing itSharing, that is
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Don’t fall into silos
2013-03-20 39@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Make the ask
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Ask for something
And be specific
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Make it simple
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Know where to go
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Pay attention. Be flexible.
2013-03-20 44@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Pay attention. Be flexible.
Monitor
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Pay attention. Be flexible.
Evaluate
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Pay attention. Be flexible.
Assess
2013-03-20 47@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Pay attention. Be flexible.
Adapt
2013-03-20 48@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Support your champions
2013-03-20 49@shaw_tim #SMBYYC@shaw_tim #SMBYYC
See, it’s simple
Right?
2013-03-20 50@shaw_tim #SMBYYC@shaw_tim #SMBYYC
A few more rules
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Be honest
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Be transparent
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Be generous
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Share
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Be supportive
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Be responsive
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Be collaborative
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Listen!
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Provide value
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Invest time
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Give a damn.
2013-03-20 62@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Thanks! Questions?
Tim Shawtim@amplifi.ca@shaw_tim
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