Dovetail= a Christian based fashion clothing line. Targeted to a new generation of hip adults who...

Dovetail= a Christian based fashion clothing line.

Targeted to a new generation of hip adults who identify themselves by their beliefs without giving up

their “coolness”.

Dovetail : to connect or combine precisely or

harmoniouslyWhat is Dovetail?

231 million Americans describe themselves as Christian

That's 77 percent of the population

140 million44 percent

are weekly church goers

Do we really need another

clothing company?

So the answer is, Yes! The Christian community needs away to help identify each other, while being stylish and modest.

The Left Behind series of books has exceeded

63 million in sales

Let's look at the numbers.

Christian Music sales are over500 million dollars per year

Christian/Gospel music sales are up 38% in 2008

The Passion of the Christ total global sales $600 million

presented in Aramaic and running 125 minutes

The Chronicles of Narnia has sold $745 million

A megachurch is a church that has 2,000 or more attendees for a typical weekly service. The Hartford Institute's database lists

more than 1,300 such type churches. Thats 2.6 million worshippers.

Key purchasing factors:

1. Fashion

2. Ethical3. Give back/community service4. Makes them feel like part of a group5. Price points 48% said they would be likely to

support a Christian based company

What is the Christian

Community telling us?

Really? How do you know

so much?We hear what they say on twitter and we friend them on

Facebook. But most important we are part of this community.

Typ

ical off

eri

ng

sNo one has

thought about doing this before?

Of course they have but we found the fashions to be very "young" or they were nice people with good intentions but

without any fashion industry know how.

CrowdSourcing

What makes you think you can design a line?

Glad you asked. Our parent company is a buying office for boutique retailers. We have insider information on what sells and what doesn't. We are also looking at what the

community posts about fashion on FaceBook and Polyvore add a dash of trend forecasting from the industry publications and you have a winning combination.

Our mood boards for Spring 2012

Manufacturing

New YorkLos Angeles

North CarolinaTennessee

PeruColumbia

BrazilMexicoKorea

We will never manufacture in a country were Christians are

prosecuted like China.

Http//www.YouTube.com/watch?v

=-VqMrvvWUgQ&feature

=YouTube_gdata_player

We plan on giving back from day we start shipping. Not a percent of profits like most

other companies.

Turn over will be a cross between fast fashion & traditional retailing.Sales per sq.ft would be $600 to $800 with a mark up of 2.3 plus

Fashion basic items will always be in stock.

What’s in it for us the retailers?

Besides being part of a community?

Proverbs 13:20 He who walks with wise men will be wise, but the companion of

fools will suffer harm

To place an order or to find out more contact us at sales@dovetailclothingcompany.com