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MTV EXIT:-‐ Harnesses the power and influence of music, film, and celebri9es to create award-‐winning on-‐air, on-‐the-‐ground, and online content.-‐ Cu=ng edge, innova9ve educa9onal campaign to raise awareness and increase preven9on of human trafficking and exploita9on.-‐ World’s largest an9-‐human trafficking campaign reaching millions of people. -‐ Proven to posi9vely shiF a=tudes, knowledge and intended behaviour vis-‐à-‐vis human trafficking.
DOCUMENTARY: MTV EXIT has produced 5 unique half-‐-‐-‐hour documentaries. Traffic, Sold, Inhuman Traffic, Enslaved and Invisible Slaves address the issue of human trafficking in Asia-‐Pacific, South Asia, Europe and LaEn America. Local and internaEonal celebrity hosts include Angelina Jolie, Lucy Liu and Jared Leto.
LIVE CONCERT: Produc9on of 32 awareness raising concerts across 15 countries in Asia and Europe including Cambodia, the Philippines, Nepal, Indonesia, Vietnam, Thailand, Laos, Timor Leste, and Taiwan. Reaching over 600,000 people and featuring l o ca l and i n te rna9ona l a r9s t s i n c l ud ing Placebo, The Click Five and Super Junior Simple Plan, Jason Mraz. Highlights include the first-‐ever MTV concerts at Angkor Wat, on the island of Borneo, and in Dili.
MTVEXIT.ORG: An engaging an9-‐trafficking awareness website offering safe migra9on advice, informa9on on trafficking as well as links to an9-‐trafficking groups and support helplines. Our digital pla^orm also Includes streaming videos and downloads of all MTV EXIT programming,
BROADCASTERS/NGOs/IOs/GOVTs: MTV EXIT has established and developed partnerships with key groups to increase the impact of the campaign. These partnerships include over 50 broadcasters that have aired MTV EXIT programming and hundreds of NGOs, internaIonal organisaIons, and Government ministries that con9nue to use MTV EXIT programming to educate at-‐risk communi9es as well as in training of police officers, border guards and the judiciary.
DRAMA: MTV EXIT’s drama programming includes a Manga-‐style animaEon called Intersec8on produced in Korea, voiced by local celebriEes and versioned into 11 languages. The newest series Bu:erfly is a 3-‐part Korean soap-‐opera style drama series produced for the Asia Pacific region. These programs followed the producEon in Europe of a series of docu-‐drama short films called Parallel Lives.
MUSIC VIDEO: A music video trilogy was produced in collabora9on with Radiohead, The Killers and Muse. Further videos have also been produced with The Click Five, Best Coast and Simple Plan.
PSA: Crea9ve series of Public Service Announcements produced locally across Asia and Europe.
LIVE CONCERT: A series of live concert programmes from MTV EXIT’s events including Placebo Live at Angkor Wat, Super Junior Live in Hanoi, Jason Mraz in The Philippines, and Simple Plan in Vietnam.
ON AIR
ON THE
GRO
UND
COLLABORATION: Linking with ar9st tours and other musical and cultural events to disseminate an9-‐trafficking informa9on including Radiohead, R.E.M., and Thievery Corpora9on tours as well as music fes9vals in Europe and Japan, MTV awards events, film fes9vals, and fashion shows.
YOUTH ENGAGEMENT: Produc9on of crea9ve youth sessions and roadshow designed to engage and train youth advocates on the issue of human trafficking and increase their capacity to conduct awareness-‐raising ac9vi9es in their own communi9es.
ONLINE
PART
NER
SHIPS
SOCIAL NETWORKING: MTV EXIT manages ac9ve profiles on numerous social networking including Facebook, Vimeo, YouTube and Instagram.
IMPA
CT
MTV EXIT uses a unique evalua9on framework to quan9ta9vely measure the impact of the campaign. The methodology includes measuring shiFs in knowledge, a=tudes and intended behaviour vis-‐à-‐vis human trafficking following exposure to campaign content. The data also provides informa9on on the performance of different content and thus is used to further improve the campaign. Through this framework MTV EXIT’s on-‐air and on-‐the-‐ground components have been proven to posi9vely shiF knowledge, a=tudes, and intended behaviour towards trafficking.
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