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eCommerce’s other 75 percentSolutions for Converting International Shoppers
Ralph Dangelmaier, CEO BlueSnapClint Reid, President, iGlobal StoresKaren Webster, President, PYMNTS.com
2
A $4 Trillion Opportunity
Two part problem:Enabling Cross-border Payments
Shipping & Logistics
Global Opportunity75% of US Merchants are NOT set up to sell cross border
eCommerce only 7% of commerce, mCommerce is 7% of eCommerce
eCommerce is growing at 20% worldwide
“uSneaker”
Current ProfileEstablished, growing merchant since 2011Strong sales in US & CanadaMissing opportunities in other countries❯92% abandonment from
outside the US & Canada ($10M lost sales due to lack of local checkout)
❯Losing 56% of sales because of surprising shipping fees
GoalIncrease sales
Go global with local checkout
Quickly & easily
“uSneaker” - Options
Two OptionsBuild it YourselfPartner
Build it YourselfEstablish legal entity overseas
Need local acquiring bank & processor
Build checkout pages❯Accept local payment methods &
currencies
❯Present in Local languages
❯Optimize for any device
Calculate & remit local taxes
Shipping, logistics, customs & duties
“uSneaker” - Partner
Two OptionsBuild it YourselfPartner
Build it Yourself Establish legal entity overseas Need local acquiring bank &
processor Build checkout pages
Accept local payment methods & currencies
Present in Local languagesOptimize for any device
Calculate & remit local taxes Shipping, logistics, customs &
duties
Go global, quickly & easily
Partner to increase sales
Cross-border Payments
Localized Checkout ExperienceIncrease payment conversions with multiple acquiring banksEase of integration
Shipping & LogisticsReduce cart abandonmentReduce risk of unknown business costsCompliance with government regulations
uSneaker goes live with “Cross border as a Service”
Localized Experience in Germany
Localized Experience in China
BuyNow Checkout: Any deviceSm
art
er
Paym
ent
Gate
way
Cross Border as a Service
Dynamic hosted checkout pages in 180 countries, 30 languages, 60+ currencies, 110 payment types
Dynamically localized checkout experience for higher sales conversions
Optimized for any device
Smarter Gateway
BlueSnap Easy Integrations3rd Party Integrations & Complimentary Services
Shopping Carts
Shipping & Taxes
Additional Integrations ❯Conversion Optimization Tools, Purchase Social Sharing, Store-front &
CMS Integrations, Media Buying & Tracking, Payout partners and others
Business Tools❯Complimentary services, such as shopping cart recovery and BI for
eCommerce to help merchants grow their business.
Robust eCommercetools
Catalog Support
Digital Distribution & License Key Management
BlueSnap is More than a Gateway
Dynamic Marketing Tools to increase order value
Flexible Subscription Engine
Intelligent Payment Routing
Partner to increase sales
Cross-border Payments
Localized Checkout ExperienceIncrease payment conversions with multiple acquiring banksEase of integration
Shipping & LogisticsReduce cart abandonmentReduce risk of unknown business costsCompliance with government regulations
Why do eCommerce companies need
technology and logic to sell internationally?
eCommerce platforms are not built for cross border logistics or payments. So
how do you overcome that barrier?
There are hundreds of different eCommerce platforms, from plug and play to custom builds.
They all have one thing in common: their efforts are focused on US domestic sales and not cross border
transactions.
iGlobal Stores and BlueSnapEnhance Cross-Border eCommerce
ItemRestrictions
BillableWeights
CountryLocalizatio
n
Fraud Preventio
n
LandedCost
ShippingServices
Alerts and Messaging
FX &Payments
Shoes
Shipping (UPS
Duty on Men's Shoes, Leather (8%)
Disbursement Fee (11 GBP)
Prepayment Fee
VAT on Product (20%)
VAT on Shipping (20%)
VAT on Duty (20%)
VAT on Disbursement (20%)
Total
Landed Cost Intelligence$79.95
$44.95
$6.40
$18.33
$15.00
$15.99
$8.99
$1.28
$3.67
$194.55 USD
Note: Examples of standard UPS charges.1 US Dollar = 0.60 GBP British Pound Sterling.UPS UK Disbursement Fee 11.00 GBP minimum or 2.5%, whichever is greater.
iGlobal Stores Landed Cost Calculation:
product+shipping+duty and tax+front and backend fees
£47.97
£26.97
£3.84
£11.00
£9.00
£9.59
£5.39
£0.77
£2.20
£116.73 GBP
RIP Service(Restricted International Products)
Control Restricted Products and Brands. The RIP service allows you to restrict product by country, category, keyword, brand, sku and
delivery method.
Whether you have complete data or
not
WEIGHTASSIMILATION
Our proprietary, rules-driven weight
assimilation services help to ensure the
most accurate international shipping
weights and dimensions for all orders.
Hosted Checkout
Conclusion
GoalsIncrease sales
Go Global with local checkout
Quickly & easily
Outcome$3.2M increase in sales
Entered 30 new markets
Reduced cart abandonment over 30%❯Localized Checkout
Experience
❯Shipping & logistic integration
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