Excellent Communication

Keynote Speech

Excellent Communication !!Stuttgart, May 19thMichael Mazanec, CEO Agency RED Karsten Klepper, Brand Consultant, Agency RED

What makes communication excellent ?

Excellent communication

Excellent communication is always made of:

What makes up the majority of excellent communication

Simplicity

Wir wollen heute auf zwei Themen fokussieren:

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9© RED 2014

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11© RED 2014

Subliminal signals

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14© RED 2014

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Emotions

REDThe feeling behind?

Visible Quality !

REDRED für GROB | Agenturvorstellung

Smartness

Consistency

Layouts!

Wir hatten ein Ziel vor Augen …

32© RED 2014

Layouts!

Wir hatten ein Ziel vor Augen …

33© RED 2014

Smartness

Flexibility

Excellent communication is – if you smash your brand…

…still something that exists.

Sympathy

Metaphor

Holistic approach

Common Idea

Excellence

Excellent Communication

Anything else that makes communication excellent?

Thank you for your excellent attention.

RED Branding, Design, Communication Talangerstraße 3 82152 Krailling Tel. +49 89 895622-0 !www.red.de

Excellent Communication

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