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Expect more, Achieve more. Statewide standards-awareness campaign led by the First to the Top Coalition, an alliance of 30+ business, community and education groups Earned media - PowerPoint PPT Presentation
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EXPECT MORE, ACHIEVE MORE
Statewide standards-awarenesscampaign led by the First to the
TopCoalition, an alliance of 30+
business, community and education groups
Earned media– Five regional news conferences
featuring Governor Phil Bredesenand former Senator Bill Frist (right)
– Newspaper coverage– Editorial support– Radio and TV coverage
EXPECT MORE, ACHIEVE MORE
Public Service Announcements:– Produced by Scripps
Networks with Tennessee Association of Broadcasters
– Radio & TV spots featuring parent-spokespeople and Memphis celebritiesPat & Gina Neely of the Food Network (left)
Collateral materials:– Campaign web site – Parent-focused information
brochure (500k pieces printed and distributed with state’s Gear Up initiative)
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