Faculty Senate March 20, 2012. What is a campaign? A capital campaign is an organized effort to...

Faculty Senate

March 20, 2012

What is a campaign?

A capital campaign is an organized effort to raise private support within a specific time period for identified priorities of strategic importance.

Why do a campaign?

• Campaigns authenticate the sense of urgency.

• They provide a platform.• They galvanize, motivate and inspire

the campus community.• Build a culture of philanthropy – both

internally and externally.

What makes a campaign successful?

• Raising the stated goal.• Successfully matching donor and

university’s needs.• Transforming people and programs.• Making a broad impact on our

university and our statewide engagement.

What are the prioritiesof the campaign?

• Providing financial resources for students

• Need and merit-based scholarships – part of our land-grant mission

• Graduate student support and fellowships

• Endowed scholarships are a priority as they provide ongoing funds

• Outstanding teachers and researchers are in high demand worldwide.

• Endowed faculty funds are a priority.• We are behind our peers in number of

endowed positions.• These are essential tools in

attracting/retaining faculty.• These funds are really about the student

experience whether that be in the classroom, the lab or the community.

• A great university is a reflection of its faculty.

• First-class laboratory and classroom space is necessary to enable the hands-on research opportunities of our students and support the work of our researchers.

• Kibbie Dome enhancements• New Science and Innovation Center• Niccolls Lab Renovations • Chemistry/Physics Lab Improvements• Hartung Theater Phase I • Library Commons Phase I

• Distinctive regional, national and international programs allow the University to strengthen its impact, enhance its reputation, and attract exceptional faculty and students.• McClure Center• Natural resources field studies• STEM initiatives• Lionel Hampton International Jazz

Festival• Operation Education

• As part of the extended leadership team of the University, you play a critical role

• Moving people from awareness to being inspired to ultimately acting upon that inspiration is a marketing exercise.

• Campaign strategists should ensure that sound marketing principles guide all levels of planning and that strategic communications is embedded in campaign planning.

• Stewardship = Loyalty

Awareness

Action

Inspiration

Development structure• Development officers as guides – help navigate the gift giving cycle• Expertise in areas like annual fund, estate, trusts and gift planning, corporate and foundations, donor relations and stewardship• UI Foundation• On line giving web site• Video and print stories that can make a compelling case• Case statement and other collateral• Events – multiple platforms from which to engage

• Campaigns are important catalysts in the life of a university

• They are – at their core – about changing lives . . . Inspiring Futures