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Grain Channeling. Protecting Today’s Investments for Tomorrow’s Innovations. Marketing Mayhem. Marketing Mayhem. Marketing Mayhem. Why must grain be marketed in today’s agricultural climate?. Consumer acceptance of genetically modified crops - PowerPoint PPT Presentation
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Market A
European UnionGrain Color # $ Total
Red $6.50/bu
Yellow $5.00/bu
Blue, Brown, Green or Orange
DQ
$0.00/bu
Market B
United StatesGrain Color # $ Total
Green $5.50/bu
Yellow $5.25/bu
Blue, Brown, Orange or Red
$5.00/bu
Market C
JapanGrain Color # $ Total
Blue $6.50/bu
Red $5.00/bu
Brown, Green, Orange or Yellow
DQ
$0.00/bu
• Consumer acceptance of genetically modified crops
• Quality characteristics of genetically modified crops
• Grain Channeling– Marketing grain based on specific traits and/or
characteristics – Keeping similar biotechnology traits segregated from
general supplies of grain
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