Guerilla Marketing

GUERILLA MARKETING Dan Johnson

Basic Marketing • Marketing: The process or technique of promoting,

selling, and distributing a product or service

(merriam-webster.com, 2011)

Marketing• How is marketing achieved?• Marketers promote products on various sources of media

• i.e TV, billboards, web, news paper, and ect.

Spread of Marketing • Goal of Marketing is to get attention!

• We see or hear hundreds of commercials a day• Events that have huge viewing numbers are great places to market

• i.e Super bowl 106 million views

Cost of Marketing • 2010 Super Bowl cost 2.5 million for 30 seconds of air

time.• Billboards 700 to 2500 a month

Too much money • Marketing has gotten stale

• How many times do we channel flip during commercials?• Ipod/CDs over radio

• The basic ad is not as effective as what it used be• Increased cost and decreased viewer ship

How to make Marketing Interesting again.• Find a new media to advertise on.• Guerilla Marketing

•      Guerilla marketing is a combination of unconventional marketing tactics intended to get maximum results from minimal resources.

• This form of Marketing tends to be done in urban areas

• Goetms.com

Interest Factor• Guerilla Marketing can take an every day item and make it

interesting again.

Cost of Guerilla Marketing• The concept of guerrilla marketing was invented as an

unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.

• Cost include materials and man power• Usually a minimum cost

Guerilla Marketing Gone bad• Targeting the wrong market• Ads do not give enough info to sell the product• Ads can be offensive• Public regulation on what can be showed

• Wilson, Rick. Psychology & Marketing Volume: 28 Issue: 9 (2011-09-01) p. 909-933. ISSN: 0742-6046

Sarah Marshal Incident

Conclusion• Cost effective• Innovative• Eye catching• Always make sure to target the right market and you will

be a success!