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My presentation on the "Heroes Of Mobile Fundraising" from the Institute Of Fundraising National Convention, 2&3 July 2013. #iofnc
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Heroes Of Mobile FundraisingInnovators and Game Changers
Oisin Lunny, Senior Market Development Manager
Agenda: RecapWhats HappenedPoints To RememberBeyond FundraisingHeroes
Recap
"MIND THE GAP" by the Charities Aid Foundation, Sept 2012
Changing consumer behaviour
Source: nVision / Charity Awareness Monitor (nfpSynergy)Base: 1,000 online respondents aged 16+, GB
Massive growth of SMS giving
% of respondents who have given to charity in last 3
months“In which of the
following ways did you give?”
Why SMS?
SMS are perceived as personal90% of SMS read within an hourOne self contained channel for allMobile user is in controlinitial interaction has overcome the biggest barrier already
What Happened Since
More mobile traffic
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
Creating and sharing more
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
Massive growth of SMS marketing
Regular PSMS v Direct Debit
Regular PSMS v Direct Debit
Be aware of smartphone penetration
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
Be aware of smartphone penetration
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
Why Mobile?
Faster access to informationCost savingsHigher productivityTighter controlImproved Experience
Points To Remember
Have a “Mobile First” strategy
Source: http://www.moroch.com
Build relationships
Its all “media”
Learn from other industries
A few suggestions....
AlertsDonation updatesCompletion of eventsCross-promotionsBespoke reportingStaff coordination
A few suggestions....
Training buddiesTraining tipsPleasPetition call-to-action2-way textOngoing engagement for all CRM
A few suggestions....
Nearest events/location/carerInfo – Q and A…Job opportunitiesCare-related alerts Missed completion remindersMulti-modal shortcodes
A few suggestions....
Donations - One off / RecurringGift AidMobile Network DemographicsTotaliserMMSPush
Heroes
OpenFundraising
When we found Archie, he weighed 3.2kg – just half what he should have. He hadn’t been fed for two weeks and was so close to death that his temperature didn’t register on the vet’s thermometer.
Thankfully, he was brought to an RSPCA rescue centre, where he was given the food and care he desperately needed to survive. But there are many more neglected dogs like Archie – and many more hungry mouths to feed.
Text FEED to 70030 to give £3 to feed and care for a dog like Archie.
When we found Archie, he weighed 3.2kg – just half what he should have. He hadn’t been fed for two weeks and was so close to death that his temperature didn’t register on the vet’s thermometer.
Will you help feed a dog like Archie until we can find him a home?
Beaten. Neglected. Starved.
The RSPCA brings private prosecutions where appropriate. Your gift will be used to further our work where it’s needed most. You will be charged £3, plus one message at your standard network rate. RSPCA will The RSPCA brings private prosecutions where appropriate. Your gift will be used to further our work where it’s needed most. You will be charged £3, plus one message at your standard network rate. RSPCA will receive 100% of your donation, excluding O2 customers where £2.96 will be received. By using this service, you agree that we may contact you in the future. If you’d rather we didn’t, text OPTOUT to 70030.receive 100% of your donation, excluding O2 customers where £2.96 will be received. By using this service, you agree that we may contact you in the future. If you’d rather we didn’t, text OPTOUT to 70030.
The RSPCA helps animals in England and Wales. Registered charity no: 219099
The RSPCA can only exist thanks to donations from people like you. So thank you in advance for your kindness.
OpenFundraising
OpenFundraising
OpenFundraising
OpenFundraising
Tell a compelling story using technology
Disasters & Emergency Committee
Disasters & Emergency Committee
Disasters & Emergency Committee
• 500% increase in SMS donations
• 60% opt-in to gift aid
• Double the response from other channels
• 25% added to these donations
• Over £1,500,000 raised by SMS and Gift aid
• OpenMarket processed over £10,000 /second
• Record donations by mobile for DEC
Comic Relief
Use the shortcode everywhere
Source: http://www.slideshare.net/lailatakeh/unice-fuk-mobilelearningslaila2013
Look where your supporters are
Source: Digital Giving Review 2012
Blackbaud
Source:THE NEXT GENERATION OF GIVING IN THE UK 2013
PhonePay Plus
Source: The PhonepayPlus Code Of Practice
Donate Mobile
OpenMarket
What we doOpenMarket provides mobile solutions for
enterprises to engage and transact with customers, partners and employees via the mobile channel
Our clients trust us to power their mobile business
A commitment to the Third SectorThought leadershipProven track record Award winningProven track record Thought leadership Award winning
Best customer service
Mobile Engagement PlatformCharity Systems OpenMarket’s MEP Charity’s audience
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ost effective service
pproach
eliability
xperience
Why OpenMarket?
Committed to a long-term partnership
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