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Making The Most Of MobileDelicious Digital 17th November 2015Shanelle Newton Clapham

Nice to meet you

Shanelle Newton Clapham

Consultant with more than 11 years experience in digital marketing & fundraising

Author: Attracting Donors Online

Hands up!

Looking for a challenge…

lets partner on a mobile project

Make the most of mobile Why mobile matters

Mobile marketing works

Fundraising at events

Peer to peer is mobile

Using SMS

Cool stuff.

Why mobile matters

Take Advantage of Mobile

Few numbers about advantages of mobile?

May 2015More Mobile searches than desktop & tablet

Zero Moment of Truth

Mobile has overtaken desktop

Social Media

More stats

Mobile apps

iOS experience:1. Supporter receives SMS 2. Clicks link to invitation3. Invitation opens4. Add to Wallet.

Android experience:5. Supporter receives SMS 6. Clicks link to invitation7. Prompt to download Wallet app8. Opens Google Play store9. Download app + password10. Invitation opens11. Add to wallet.

More mobile stats

96% of all SMS’s are read within

3 minutes

44% of people sleep with their

smartphone

52% of all emails are opened on a mobile

device

Facebook overtook Google Maps as the most popular app worldwide in

2014

Mobile marketing

Do you know what this is?

Pin drops in maps

Use a beacon

• The Big Egg Hunt

• 275 beacons in eggs placed in New York, created by artists

• Consumers were encouraged to find and check-in at the egg

• They received clues and could bid on the egg via an app

QR CodesQR Codes

NFC – Near Field Communication

Better fundraising at events

Melanoma Institute AustraliaStop the Spread of Melanoma

Tap and Pay

Mobile card readers

• PayPal Here: app + device• Swipe, insert or tap to pay• Send tax invoice & receipt• Only for Android & iPhone.

PayPal Here accepts all major credit cards, debit cards, cash, checks, as well as PayPal payments.

Thank you for your donation

Let me tell you a story

Insight:Australians love Paypal.

In 2013 50% of PayPal donations came from Australia ($6 million).

1/4 were mobile donations.

6 Million Australians use Paypal.

Some smartphones have fingerprint authentication for PayPal.

PayPal and mobile

Geo fencing

Supporter receives a push notification when they enter the geo fence.

What you need:• APP• GPS switched on• (permission).

Geo fence: The North Face

• Geo fencing up to 1 mile from the shop• 79% have increased their shop visits• 65% made a purchase as a result of the reminder• Messages/ offers depend on weather, location and type of client.

Use mobile for peer to peer

World’s Greatest ShaveRevenue went from

$14 Million in 2010 to $18 Million in 2012 after mobile app was introduced.

Movember2013: $26 Million raised in Australia – 122K MoBro’s.2014: $22 Million raised in Australia – 95K MoBro’s.3 donors per participant (globally).

Using SMS

SMS Engagement

Text to Donate (Premium SMS)

Today’s Most Important Text

UNICEF Premium SMS donor journey

9.23am

9.23am

9.27am

3pm

9.27am

1 2 3

4

SMS Fundraising

• Sent to 3 year lapsed donors• 9% conversion rate• $130 average gift.

SMS: Pre-populated donation page

• Sent to non-responders• 1000% ROI• $130 average gift.

Thank you for your donation

Cool Stuff

Encourage use of the second screen

Bring back the mixed tape

MONA mobile interactive guide

Digital Tattoos

Are you keen?

Digital Training in 2016

Expressions of interest?

Who’s planning a mobile adventure?(and Questions)