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Technology for better business outcomes

Rebecca Lawson

Director of worldwide cloud marketing initiatives

Fall 2009

HP and the cloudfor industry analysts

Technology drives better business outcomes

Business Strategy

Technology-enabled Services

Business Outcomes

23-Sep-092

IT organizationinternal service provider

IT’s job is to source services that result in the right business outcome

Cloud

Internal

Hosted, managed, outsourced

Business outcomes

Accelerate growth

Lower costs

Mitigate risk

Value Delivered

Value Sourced

Service portfolio

23-Sep-093

What does HP mean by “cloud”?

4

What’s new?

Service users

The cloud provides global class, highly scalable

and elastic services, delivered and consumed

over the internet through an as-needed,

pay-per-use business model.

Service providers

New connections: information in context

New capabilities: multi-tenant software

New access: everything is a service

The cloud (r)evolution: solving problems that current technology models can’t solve

5 23-Sep-09

Technology over the internet

Existing apps and infrastructure

Contract-based consumption

Decoupling services and data

New connections Information relevance

Service providers Service consumers

Massively scalable applications

New capabilities Flexible consumption

New access

The supply chain for technology-enabled services

6

Business users

S

S

S

Business outcome

IT organizationinternal service provider

Cloudservices

In-house services

Hostedservices

Enterprise-class software

Dedicated and shared

infrastructureHosted / outsourced

service provider

Enterprise-class

software

Dedicated and shared

infrastructure

Cloud service provider

Massive scale-out

infrastructure

Global-class

software

Equating technology-enabled services to business outcomes is the fundamental goal

Technology-enabled services

Global-class cloud services

Cloud-class Infrastructure Utility

Enterprise-class applications

Enterprise-class Infrastructure Utility

Business outcome

“X”as a

service

“private cloud”

“public cloud”

8 17 Decmeber 2008

Massive Scale-out and the CloudEnterprise Class Global class

On-premise Hybrid/off-premise

100s -1000s of nodes 10,000+ nodes

Proprietary Commodity

HW resiliency SW resiliency

Max performance Max efficiency

Silo’ed Resources Shared Resources

Cost-Center

Clusters Grids/Cloud

Value/

Revenue-Center

Static Elastic

Shared storage Replicated storage

Facility costs Power Usage Efficiency

The main point: every service needs to result in the right business outcome.

Technology-enabled services

Global-class cloud services

Cloud-class Infrastructure Utility

Enterprise-class applications

Enterprise-class Infrastructure Utility

Business outcome

“X”as a

service

HP’s portfolio plays across the spectrum

Technology-enabled services

Global-class cloud services

Cloud-class Infrastructure Utility

Enterprise-class applications

Enterprise-class Infrastructure Utility

Business outcome

“X”as a

service

Business Service Management

Cloud Assure

Project & Portfolio Management

Snapfish, BookPrep, MagCloud

Business Availability Center

Quality and Security Centers

Proliant BL2x220c

StorageWorks ExDS9100

Portable Optimized Datacenter

Concierge Services

Application Services

Performance / Quality Center

Security Center

Proliant / Integrity

ProCurve

Storage Works

Insight Dynamics - VSE

Managing the hybrid enterprise service ecosystem takes new kind of leadership

11 23-Sep-09

Value Sourced Lines of

business

Business functions

Enterprise IT S

Business outcome

Cloud

Internal

Hosted, managed, outsourced

Implications for IT organizations

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HP’s cloud strategy

Provide cloud services

Help customers secure, source, and govern cloud services

Massive scale-out servers, storage, network

Software for Infrastructure and management

Data center infrastructure: design and optimization

Data center services: in-house and outsourced

Enable cloud service providers

HP’s cloud strategy

Cloud Assure

Cloud discovery and roadmap workshops

Service Portfolio Management solutions

ITIL v3 authorship; COBIT, ISO, and other industry standards and practices

Provide cloud services

Help customers secure, source, and govern cloud services

Enable cloud service providers

HP’s cloud strategy

Cloud Assure

NetSuite partnership

CloudPrint

MagCloud

GabbleProvide cloud services

Help customers secure, source, and govern cloud services

Enable cloud service providers

Executing on our cloud strategyHP cloud-related initiatives & innovations

2007 2008 2009 2010

LogoWorks

Snapfish

ITIL V3 authorship, training, consulting

Utility computing

Enable cloud providers

Help secure, source and govern

Provide cloud services

MagCloud

SaaS for IT managementSaaS for Application management

Critical Facilities Services (EYP)

Service Management Framework & services

Shared services practice

SCI servers/storage and engagement

Cloud Assure

PODS

StorageWorks ExDS9100, MDS600

Proliant BL2x220c

Proliant SL line

Cloud Discovery Workshop

Cloud Roadmap Services

CloudPrint

Gabble

HP Moab for Extreme Scale-out

Cloud Platform for MDI

Research Test BedDOD Infrastructure

200620052004

HP’s cloud ecosystem for manufacturing industries

17

• Developer services

• Industry specific information models

• Data services

• Analytic services

• Software management services

• Security services

HP and partner cloud services:

GS1 Canada Product Recall Service

• Food track & trace

• Food recall

HP cloud-optimized infrastructure

• Multi-tenant kernel

• On demand provisioning

• Scalable servers, storage, networking

• Automated resource mgnt services

HP cloud platform for manufacturing industry

Infrastructure as a service

Platform as a service

Software as a Service

HP delivers value across the business technology ecosystem

18

We build it Leading data center design company

We power it With leading servers, storage and networking

We design it Expertise in application architecture & frameworks

We automate it With virtualization and management software

We secure it Through HP Secure Advantage program

We support it With tens of thousands of IT professionals

We govern it HP wrote the books on service management

We measure it HP can measure the fiscal impact of services

We deliver it Through purchased, financed, outsourced, cloud

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Why HP?

Reach

Consumers – SMB – Enterprise – Service Providers

Breadth

Network – Servers – Storage – Software – Services

Depth

Stability – Leadership – Intellectual property

You can Prepare yourself

Thank you

Rebecca Lawson

rebecca@hp.com