Hungarian tourism promotion in Croatia

Hungarian tourism promotion in Croatia

Emese TomkaInternational Market Development Manager

tourism promotional activity in Croatia and the

Southern Neighboring Countries (as well) since 2011

‘HISTORY’

Hungarian Tourism Plc. on new/ emerging markets

WHY

CountryRoom nights

2010 2011 % 2012 %

SERBIA  87 500 104 688 + 116,8% 125 912 +115,5%

CROATIA  54 700 59 416  +106,8% 72 176 +116,0%

SLOVENIA  52 274 52 274 + 106,1% 61 303 +110,6%

HOW

Market research

Building up contacts – B2B, B2C

Introduce our activity/ appereance on the market:- CroTour tourism fair, Zagreb- Press conference & B2B workshop

Research on the Croatian travels

Image of Hungary

Main information channels: internet & travel agencies website

Most important: price! (+distance, motivation, etc.)

Search on the internet, but don’t make the reservation yet

Future trends (according to the Croatian tour operators)

- Younger generation: Budapest city-break, Balaton, festivals

- Older generation: Spa-wellness, gastronomy, countryside,

Pécs city-break

- Closer destinations!

* Research by: Hungarian Tourism Plc.

WHAT

Budapest city-break

Spa & Wellness

Culture

Festivals & Events

Wine & Gastronomy

Neighboring region(s)

(Pécs & surroundings)

From more then 50 marketing actions* half on the Croatian market!* S

outh

ern n

eighb

orin

g m

arke

ts, 2011-2012.

Activity and projects on the Croatian market, 2011-

Putovanja za dvoje' media famtrip, Budapest

Central media & tour operator study tour

Obzor putovanja tour operator famtrip

Visit Pécs Pass

‘Putovanja za dvoje' media famtrip, Pécs&surround.

UHPA cooperation - Destination of the year

Place2go tourism fair

Qatar famtrip, tour operators

CroTour,UHPA stand + B2B workshop, Zagreb

Red Carpet' media famtrip

Sziget Festival media study tour

"Voda nas spaja" wellness expo

Online media campaign - spa &wellness

Facebook "posjeti madjarsku" prize game

etc… 2013.

Business2Business

„Hungary – UHPA destination of the year 2012/13”

- presentation at the general assemblies

- tourism fairs in Zagreb

- PR article and cover image at the associations calendar

- organizing B2B meetings, workshop

- logo, articles etc. in the UHPA material

- stand at the conference organized

by the UHPA

Mađarska ima more….

…termalnih izvora (09.2012)

- Intensive online campaign

- Special, discounted offers

- NEW! Facebook profile

‘Posjeti Mađarsku’

3000 fans in 3 weeks!

Business2Costumer

Mađarska ima more….

…dobre glazbe/ zabave (06.2013)

+1500 fans on the first week of the campaign!

- NEW! hr.gotohungary.com campaign site

- Welcome in the EU

- Intensive online campaign

- Special, discounted offers for the festival season

hr.gotohungary.com

tomka@mtrt.com

Facebook: „Posjeti Madjarsku”