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“I don’t understand car jargon ”. “I don’t know the features I need”. “I am not addressed because I am a woman”. “My neighbor always gets a better deal than me”. “I don’t feel comfortable shopping for cars alone ”. “Safety in Numbers”. Is it feasible?. Car Shopper Buy-In. 48%. - PowerPoint PPT Presentation
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“I don’t understand car jargon”
“I don’t know the features I need”
“I am not addressed because I am a woman”
“My neighbor always gets a better deal than me”
“I don’t feel comfortable shopping for cars alone”
“Safety in Numbers”
Is it feasible?
Car Shopper Buy-In
48%
Dealership Buy-In
Car DealershipLetter of Intent
Business Impact1. Financially Committed Buyers
2. Lower Customer Acquisition Cost by 60%– 5% of New Car Market….$280M Cost
Saving
Where Car Buyers Unite!
Nathaniel BoltonJohnny ChuUlrich LangeMichael LuckiOscar MoncadaSergey Znutin
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