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Career Coaching:guidance in a suit?
Julia Yates
City, University of London
• Why I wanted something different
• Why I chose coaching
• What I found out
• What I’m still a bit concerned about
• How my practice has changed
What do you call yourself and why?
Career Coaching and Career Guidance
Which is more goal-orientated?
Which is more directive?
Which is more private-sector?
Which practitioner has more occupational knowledge?
Which has the better image?
Which is more effective?
Why I wanted something different
Why I wanted something different
Why I wanted something different
Why I wanted something different
Why I chose coaching
Why I chose coaching
Why I chose coaching
Why I chose coaching
What I found out
What I found out: similarities
Aim and scope
Structure
Philosophy
What I found out: differences
Tools and techniques
Expectations
What I found out: empirical data
Students expected an adviser to have more industry knowledge than a coach
They expected the adviser to be more directive
They thought the coaching session would be more valuable
My conclusions
• People like the idea of a non-directive, person-centred career conversation
• They think they are more likely to get it with a career coach
• There are plenty of good, evidence-based tools to add value to our practice
What I’m still a bit concerned about
What I’m still a bit concerned about
What I’m still a bit concerned about
How my practice has changed
How my practice has changed
Language
Confidence to make my clients do the work
How my practice has changed
Language
Confidence to make my clients do the work
How my practice has changed
Language
Confidence to make my clients do the work
A wider range of tools and techniques
‘it was like a really really good guidance session’
Calling myself a coach makes me a better careers adviser
‘it was like a really really good guidance session’
Any questions or comments?
‘That which we call a rose by any other name would smell as sweet’
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