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Transforming business through mobile
July Systems & AWS
Our cloud-based Mi™ Platform is used to build, manage, market and monetize real-time, connected mobile applications
About Us
July Systems is the leading mobile application platform for businesses worldwide.
2 Transforming business through mobile
More July Highlights
§ Differentiated experience across 8000 mobile devices
§ Agile cloud based model (AWS-EC2)
§ Continuous innovation - 100+ member platform R&D team
§ Global 24x7 operations and support team
§ International service footprint across 150+ countries
§ Privately funded and backed by leading venture funds Sequoia Capital, Intel Capital etc.
3 Transforming business through mobile
Over 100+ Customers
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• Media CBS, NBC, ESPN, Viacom, Turner, Wall Street Journal, NDTV
• Sports Leagues NFL, NCAA, EPL (UK), Indycar, MLS
• Enterprise Unilever, Gannett, Intel
• Agencies/ Solution Providers Rosetta, Persistent Systems
• Carriers, OEMs Verizon Wireless, Nokia, RIM, Microsoft
Transforming business through mobile
Delivering billions of transactions annually to hundreds of millions of users
CBS NBCU NBC Sports Animal Planet NFL NCAA ESPN F1 ESPN Scrum Wall Street Journal NDTV Indycar ESPN EPL ESPN Cricinfo WWD Showtime Sports Illustrated Hustler Nokia Discovery Channel Major League Soccer ToysRUs Univision Versus Dallas Cowboys BET Turner RDS Mobile Disney Katie Couric Max Preps Rosetta Gannett Turner Hindustan Unilever The New Indian Express DSTV Live Mint TLC
Customer Successes
Transforming business through mobile
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CBS Sports
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Unilever
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ESPN Cricinfo
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AWS Case Study
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ESPN cricinfo July Systems’ AWS-based MiTM Platform powers ESPN Cricinfo live mobile services
› ESPN runs its mobile applications (iPhone, Android and Mobile Web) on Mi™
Platform. ESPN cricinfo includes Cricket coverage from around the world including
the Cricket World Cup 2011.
› Benefits Realized
– Cost effective – Reduced cost by 1/3rd with cloud based approach
– High scalability - Between 60-100 million page views p/day
– High availability - 100% uptime for all matches & No degradation in response times across
devices
› July Systems MiTM Platform hosted on Amazon Cloud - EC2, Amazon
Route 53, Amazon EBS, RDS, S3, SQS, SimpleDB, CloudFront
ESPN cricinfo
Raw content feeds & videos provided by ESPN
Service is available on the Mobile Web and Mobile Apps
1. July Systems transcodes content and video to various mobile optimized formats and performs content adaptation
CONTENT, VIDEO
ADAPATION
MOBILE WEB
MOBILE APP
MiTM Platform on AWS Cloud
2. ESPN Cricinfo leverages July Systems’ Ad network integrations to serve ads on all their mobile properties
Managing Live Events
Situation
› Cricket World Cup Semi Finals and Finals
› Estimated 162 million viewers worldwide, 14 countries, 49 matches
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Solution – Live Centre
› Proactive updates sent periodically to key customer contacts to reassure uptime
› Manual monitoring of all systems including 3rd party dependencies
› Lite version of site created as SOS contingency mechanism where only simple version of scorecard is shown for all requests.
Results
› 100% uptime for all matches
› No degradation in response times across devices
› 75+million page views in a single game
› 6 million page views per hour
Original
Lite version
July Solution
13 Transforming business through mobile
1. BUILD
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FOR CREATIVE and
DESIGN TEAM
Creative Teams
July Certified Partners and
Solution Providers
Configuration panel
Visual Designer for Service Creation - For Mobile website and Native Apps (roadmap)
Pre-built Widgets (Industry packages)
Drag and drop canvas
or
IDE Integrated Development Environment for Widget
Creation
Transforming business through mobile
Developers
Outsource
Development flexibility and control for different mobile teams
2. MANAGE
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FOR CREATIVE and
DESIGN TEAM
Access to tools – Studio, Analytics, Campaign Manger, Ad Manager
Real-time Service reporting
Project Management/ Collaboration
Mi Console Mobile App With push notification
Document Repository
Mi™ Console
System Health
Last 24 hrs activity
Unique visitors 6,804 Visits 7,221 Page views
8,894 Page views/visitor 1.3 Page views/visit 1.23
Devices 455 devices
Device Pg views Unique visitors Visits iPhone 1,190 637 806 HTC Evo 517 450 462 Samsung M 555 424 450 BB Storm 335 263 283
Group 1
Group 2
Group 3
Dashboard Activity Manager Documents Tools Updates
Forums/News
Role based user view
Transforming business through mobile
Business user
Developer
Project Manager
Visibility and control for all aspects of your mobile business
3. MARKET
16 Transforming business through mobile
§ App store distribution
§ Social Media integration
§ Push notifications
§ SMS
§ Rich advertising
§ Coupons/QR codes
Maximize reach with out-of-the-box marketing modules
4. MONETIZE
17 Transforming business through mobile
§ Ad serving platform - Direct ads, video ads
§ Ad networks interface – AdMob, Millenium, Jumptap
§ mCommerce – Paypal, payment gateway integration
Add new revenues easily with pre-built monetization modules
DEMO of Mi™ Studio Site Builder
18 Transforming business through mobile
MONY SHETTY – DIRECTOR, SALES ENGINEERING
bit.ly/awsmobile
19 Transforming business through mobile
Contact us
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New York 5 Penn Plaza, 23rd Floor
New York, NY 10001 USA
Contact: Mony Shetty Ph: +1 646 378 2280
Los Angeles 2029 Century Park East, Suite 1400,
Los Angeles, CA 90067, USA
Contact: Natalie Oei Ph: +1 646 378 2280 Bangalore
4th Floor, Maruthi Chambers, Roopena Agrahara, Hosur Road,
Bangalore 560068 INDIA
Contact: Yudhishter GopalKrishan Ph: + 91 9845764762
Mumbai Regus Business Center, Dynasty Business Park
Level 4A – wing, Suite 432, Andheri Kurla Road,
Andheri (E), Mumbai 400059 INDIA
Contact: Purvi Patel Ph:+91 98200 30237
Kuala Lumpur Malaysia
Contact: Vithal Kumar Ph: +60122070146
Atlanta Contact: Nathan Kerry Ph: + 1 415 203 1523
www.julysystems.com
Transforming business through mobile
Sydney Australia
Contact: Liliana Guiscardo Ph: +0061 451 032 527
THANK YOU!
RANDY AHN – SVP, STRATEGIC PROGRAMS & PARNTERSHIPS
21 Transforming business through mobile
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